Second Life By The Numbers

Melinda Byerley

•! 1 Billion user hours to date

•! $1 Billion in user-to-user transactions

•! 1 Billion voice minutes each month

Where We Are Today

•! 40 million user hours monthly

•! 100 minutes per login

•! Global audience - 60% outside of US

The Community

Marketplace Dynamics

Source: http://lindenlab.com/pressroom/releases/22_09_09 / LL internal

Second Life •! 270 Tb of content •! 250K new objects each day •! 100 Million+ items

Web Catalog

•! 1 Million+ listings •! Dozens of categories •! Tens of thousands of active

merchants

Long tail or head end? •! Avatar Appearance #1 •! Catalog is long tail •! In world shoppers and

merchants head end

The Second Life Virtual Economy

Virtual Goods – Resident To Resident content sold to other residents; on the web (Xstreet SL); and within Second Life

Virtual Land: A specific type of virtual good that refers to server space in second life; equivalent of a web home page

Linden Dollars ($L) Virtual Currency - a limited license right to use a feature of our product and are not redeemable for any sum of money or monetary value

LindeX – a mechanism for purchase and redemption of L$ currency

Marketplaces – All of the above + Classified Advertising

The Second Life Economy

Sinks Classifieds, Uploads

Resident Currency Buys

Selling US$ for L$

Second Life Virtual Economy at a Glance Sources

Stipends, Supply

Resident Currency Sales

Selling L$ for US$

In world Xstreet Marketplace

LindeX Currency Exchange 3rd Party Exchanges

3rd Party marketplaces

L$ pays

Virtual Goods

L$ Purchases

L$ sales

Creators

Consumers

Currency Traders

Linden Lab

Supply

Currency Stability

Source: https://www.secondlife.com/my/lindex/market.php

LindeX™ Exchange •! Market and Limit buy and

sell orders •! Buy/Ask spread of ~$.04 •! L$ Buyers pay $.30/tx •! L$ sellers pay 3.5% of tx

Exchange Rate •! Sinks counterbalance

inflation •! Sources relieve upward

price pressure •! Linden Lab sells L$ only

when demand > supply •! Automatic Circuit breakers

Money Supply

Velocity •! 2X / month •! Supply expanding by ~2%/month

"Once you get a virtual economy that's functioning,

you run into all the problems that we have with the real

economy: taxation, interest rates, inflation. All of the

same problems that cause headaches for the Federal

Reserve come up in the virtual economy -- and the

stakes are the same”

- Charles Hudson

Virtual Economy

Thank you pink@lindenlab.com