Seaworld Parks & Entertainment

SeaWorld Parks & Entertainment owns ten US theme parks. We've worked with the organisation for over sixteen years to convince holidaymakers from the UK & Ireland that their parks are "must see" attractions. Cubo currently manages communications for the four main Florida parks - Busch Gardens in Tampa, and SeaWorld, Aquatica and Discovery Cove in Orlando, Florida.

Our fully integrated team has considerable influence defining UK objectives and strategy, often working twelve months ahead. We are responsible for brand and campaign management (above, below and through the line), and our remit includes traditional media, digital, retail, PR and b2b marketing.

Effectively we operate a micro sales & marketing team that mirrors the client's US functions. "Go Wild" is our latest campaign.

2012/13 lead creative

Print ATL

Global roll out (South America)

Automated CRM programme

Direct mail

Parks DVD

Virtual park planner with ecommerce engine

Digital advertising

Direct marketing

Trade PR

Heavyweight consumer and lifestyle PR programme

Affiliate marketing with UK travel partners

“Cubo has represented our parks in the UK for more than 16 years. Their deep understanding of the market combined with excellent creativity has helped us to consistently grow our business from the UK. We truly value their straight talking approach in what has become a highly effective partnership.”

Lisha DuarteSenior Director International Markets

cubo.com