seat belt survey - tns canada - home · pdf file · 2011-05-09nfo cfgroup seat belt...

NFO CFgroup Seat Belt Survey October, 2002 1

N F O C F g r o u p

Seat Belt Survey

Q1. When travelling in a car, do you wear your seat belt all of the time, most of the

time, some of the time, or never?

• The majority of Canadians (85%) wear their seat belts all of the time.

• Canadians in Manitoba and Saskatchewan are most likely to wear their seat

belts all of the time (93%), followed closely by Quebecers (92%).

• Albertans are least likely to wear their seat belts all of the time (74%), and 6%

claim to never wear their seat belts.

• Women are significantly more likely than men to buckle up all of the time

(90% vs. 81%).

Percent Of Canadians Who Wear Their Seat Belts All Of The Time

90

81

80

74

93

85

92

79

85

0 100

Female

Male

B.C.

Alberta

Manitoba / Saskatchewan

Ontario

Quebec

Atlantic

Total Canadians

%


TABLE 1

Frequency Of Wearing Seat Belt When Travelling In A Car

Percent Of Canadians

Region/Province Gender

Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female

Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %

Wear Seat Belts:

All Of The Time 85 79 92 85 93 74 80 81 90

Most Of The Time 10 14 6 10 3 11 15 11 8

Some Of The Time 3 4 1 3 2 7 2 4 1

Never 2 3 * 2 2 6 3 4 1

Don’t Know/Refused * – – – – 1 1 * *

† Figures percentaged on a base of less than 100 should be interpreted with caution.

* Less than 0.5%

Note: Figures may not add to 100 due to rounding.


Q2. When driving in a car, do you make sure that your passengers have buckled up?

• Eight-in-ten (83%) Canadians check to make sure their passengers are

buckled up.

• Younger Canadians, aged between 18 and 24 years, are least likely to check

up on their passengers to make sure everyone is buckled up (74%).

• Regionally, Quebecers are least likely to check up on their passengers

(79%).

• Canadians in the Atlantic provinces are the nation’s most diligent drivers, with

nine-in-ten (89%) making sure their passengers have buckled up.

Percent Of Canadians Who Make Sure Their Passengers Have Buckled Up When Driving A Car

81

90

84

83

74

85

81

82

85

79

89

83

0 100

Age 65+

Age 50-64

Age 35-49

Age 25-34

Age 18-24

B.C.

Alberta


Ontario

Quebec

Atlantic

Total Canadians

%


TABLE 2A

Whether Make Sure Passengers Have Buckled Up When Driving A Car




Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %

Make SurePassengers HaveBuckled Up:

Yes 83 89 79 85 82 81 85 82 84

No 10 5 12 8 16 14 7 13 6

Do Not Drive 6 6 10 6 2 3 7 3 10

Don’t Know/Refused 1 * * 1 – 2 1 1 –

TABLE 2B

Whether Make Sure Passengers Have Buckled Up When Driving A Car


Age

Total 18-24 25-34 35-49 50-64 65+

Base = Actual (1018) (144) (191) (301) (201) (181)

% % % % % %

Make SurePassengers HaveBuckled Up:

Yes 83 74 83 84 90 81

No 10 19 12 11 4 4

Do Not Drive 6 6 5 4 5 14

Don’t Know/Refused 1 1 – 2 – *


* Less than 0.5%



Q3. Thinking about the last time you travelled somewhere by taxi, did you wear your

seat belt?

• Fewer than one-half (45%) of Canadians wore their seat belt the last time

they travelled in a taxi.

• Even among those who use a seat belt all of the time when travelling in a car,

only 47% buckled up when travelling in a taxi.

• Although Albertans are least likely to buckle up all of the time when travelling

in a car (74%), they are most likely to use a seat belt when in a taxi: over

one-half (54%) of Albertans did wear a seat belt the last time they travelled by

taxi.

• Quebecers, meanwhile, are the least likely to buckle up in a cab (40%).

• Perhaps surprisingly, younger Canadians are more likely than older

Canadians to use a seat belt when in a taxi. One-half (50%) of 18 to 24 year-

olds buckled up the last time they travelled by taxi, compared to only one-

third (34%) of those 65 years of age or older.


Percent Of Canadians Who Wore A Seat Belt Last Time They Travelled Somewhere By Taxi

47

34

48

44

47

50

49

54

46

43

40

48

45

0 100

Buckle Up All Of The Time In A Car

Age 65+

Age 50-64

Age 35-49

Age 25-34

Age 18-24

B.C.

Alberta


Ontario

Quebec

Atlantic

Total Canadians

%


TABLE 3A

Whether Wore A Seat Belt The Last Time Travelled Somewhere By Taxi




Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %

Wore Seat Belt InTaxi:

Yes 45 48 40 43 46 54 49 43 46

No 29 24 29 32 20 34 27 32 27

Don’t Remember 14 21 13 14 22 7 12 16 12

Don’t Know/Refused 12 8 18 12 12 6 12 9 15

TABLE 3B

Whether Wore A Seat Belt The Last Time Travelled Somewhere By Taxi


Age

Total

Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+

Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %

Wore Seat Belt In Taxi:

Yes 45 47 50 47 44 48 34

No 29 25 32 35 37 23 15

Don’t Remember 14 14 11 11 10 14 28

Don’t Know/Refused 12 14 7 8 10 15 24


* Less than 0.5%



Q4. Some people we spoke to earlier described some of their opinions on traffic

safety issues. I would now like to read you some of these statements and, for

each statement that I read, please tell me if you “Agree Strongly”, “Agree

Somewhat”, “Disagree Somewhat”, or “Disagree Strongly” with that statement.

Car Accident Victims Who Did Not Wear Their Seat Belts Should Pay For Some

Of Their Medical Bills

• More than one-half (56%) of Canadians agree, to some extent, that car

accident victims who did not wear their seat belts should pay for some of their

medical bills.

• Support for this statement is particularly strong in Alberta and B.C., where

almost two-thirds (63% and 62%, respectively) agree.

• Quebecers are least likely to agree (44%).

I Would Definitely Wear A Seat Belt If I Knew That I’d Have To Pay For Some Of

My Medical Bills If I Got Into An Accident

• This statement was asked only of those Canadians who, at times, do not

wear their seat belts when travelling in a car (i.e., wear a seat belt “Most Of

The Time”, “Some Of The Time”, or “Never”).

• This policy would encourage three-quarters (74%) of non-bucklers to wear

their seat belts, with almost one-half (46%) agreeing strongly that they would

wear a seat belt if they knew they would have to pay for some of their medical

bills if they got into an accident.

When Seated On An Airplane, People Should Always Wear Their Seat Belts, Not

Just During Take-Off And Landing

• Canadians are not convinced it is necessary for airplane passengers to

always be wearing their seat belts.

• Just over one-half (57%) of Canadians agree that airplane passengers should

always wear their seat belts.

• Women are more likely than men to agree with this statement (63% vs. 51%).


Children Under 12 Years Of Age Should Never Be Allowed To Sit In The Front

Seat Of A Car

• Four-in-ten (40%) Canadians agree strongly that children under 12 should

never be allowed to sit in the front seat of a car. Overall, six-in-ten (60%)

Canadians agree with this statement at all.

• Atlantic Canadians in particular are in strong agreement, with one-half (50%)

agreeing strongly (overall, 70% agree with this statement at all).

• Women are more likely than men to agree that children under 12 should

never be allowed in the front seat of a car (64% vs. 55%).

Car Drivers Should Be Allowed To Decide For Themselves Whether Or Not

They Want To Wear A Seat Belt

• Support for this statement is strongest in Alberta: nearly one-half (47%) of

Albertans agree, with one-third (34%) agreeing strongly.

• In comparison, only one-in-four (25%) Canadians agree with this statement.

Car Passengers Should Be Allowed To Decide For Themselves Whether Or Not

They Want To Wear A Seat Belt

• Again, the strongest levels of agreement with this statement are expressed

by Albertans, where four-in-ten (42%) agree.

• Nation-wide, less than three-in-ten (28%) Canadians agree with this

statement.

• Canadians who only wear their seat belts some or most of the time are the

stronger supporters of this statement (51% and 41%, respectively) than are

those who always wear their seat belts (25%).


All School Buses Should Provide Seat Belts For Passengers

• There is some controversy regarding the safety of seat belts in buses (with

the Canada Safety Council reporting that research conducted by Transport

Canada did not convincingly prove that seat belts actually create a safer

environment in school buses).1

• Nevertheless, four-in-ten (42%) Canadians agree strongly that all school

buses should be fitted with seat belts. In total, seven-in-ten (71%) Canadians

agree with this statement.

• Regionally, Quebecers are less likely to agree than Canadians elsewhere in

the country, although a majority (63%) still believe that seat belts should be

installed on school buses.

All Public Transit Buses Should Provide Seat Belts For Passengers

• Compared to seat belts on school buses, Canadians are less likely to agree

that seat belts should be provided on public transit buses.

• However, more than one-half (55%) of Canadians agree that public transit

buses should be fitted with seat belts for passengers.

• Canadians in Atlantic Canada are particularly supportive of this policy (74%

agree), while those in Quebec are least likely to agree (45% agree).

• Women are more likely than men to support the introduction of seat belts in

public transit buses (62% agree vs. 48%, respectively).

Seat Belts Save Lives

• Even though 15% of Canadians do not wear their seat belts all of the time

when travelling in a car, Canadians almost unanimously agree (94%) that

seat belts save lives, with more than three-in-four (77%) Canadians agreeing

strongly.

• Albertans are less likely to agree than Canadians in general: only eight-in-ten

(81%) agree with the statement Seat Belts Save Lives.

• Agreement is strongest in Atlantic Canada (97% agree).

1 Canada Safety Council, “Seat-belts in School Buses?” (http://www.safety-council.org/info/traffic/schbusbelt.htm) Downloaded October 2, 2002.


TABLE 4A

Level Of Agreement With Statements About Traffic Safety




Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %

Level Of AgreementWith Statements:

Car AccidentVictims Who DidNot Wear Their SeatBelts Should PayFor Some Of TheirMedical Bills

Agree Strongly 23 16 17 26 19 26 29 24 21

Agree Somewhat 33 43 27 33 36 38 33 33 33

Disagree Somewhat 18 18 25 16 19 15 12 16 20

Disagree Strongly 21 20 28 19 20 19 20 22 21


Net: AgreeStrongly/Somewhat 56 59 44 59 55 63 62 57 55

I Would DefinitelyWear A Seat Belt If IKnew That I’d HaveTo Pay For Some OfMy Medical Bills If IGot Into AnAccident2

Agree Strongly 46

Agree Somewhat 29

Disagree Somewhat 11

Disagree Strongly 13

Don’t Know/Refused 2

Net: AgreeStrongly/Somewhat 74

Continued …

2 Statement asked only of those who, at times, do not wear their seat belts when travelling in acar (n=142). Insufficient sample to report on regional and gender differences.


TABLE 4A – ContinuedLevel Of Agreement With Statements About Traffic Safety




Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %


When Seated On AnAirplane, PeopleShould AlwaysWear Their SeatBelts, Not JustDuring Take-Off AndLanding

Agree Strongly 34 45 31 35 28 30 34 30 37

Agree Somewhat 23 17 22 23 38 15 26 20 25





Children Under 12Years Of AgeShould Never BeAllowed To Sit InThe Front Seat Of ACar

Agree Strongly 40 50 36 45 36 33 36 34 46

Agree Somewhat 20 21 24 16 18 20 24 21 18





Continued …






Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %


Car Drivers ShouldBe Allowed ToDecide ForThemselvesWhether Or NotThey Want To WearA Seat Belt

Agree Strongly 15 10 14 13 12 34 12 17 12

Agree Somewhat 11 15 12 9 10 13 10 11 10



Don’t Know/Refused 1 1 3 1 3 1 – 1 2


Car PassengersShould Be AllowedTo Decide ForThemselvesWhether Or NotThey Want To WearA Seat Belt

Agree Strongly 13 11 12 13 9 25 11 14 12

Agree Somewhat 15 18 15 17 8 17 7 16 13



Don’t Know/Refused 1 4 1 1 2 * 1 1 2


Continued …






Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %


All School BusesShould Provide SeatBelts ForPassengers

Agree Strongly 42 35 32 47 42 41 51 38 46

Agree Somewhat 29 39 32 25 31 26 28 30 28





All Public TransitBuses ShouldProvide Seat BeltsFor Passengers

Agree Strongly 26 41 20 24 26 34 27 21 30

Agree Somewhat 30 33 25 28 34 33 34 27 32





Continued …






Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)

% % % % % % % % %


Seat Belts SaveLives

Agree Strongly 77 79 72 80 79 62 85 76 77

Agree Somewhat 17 17 24 16 12 19 10 17 17



Don’t Know/Refused 1 * 1 2 3 * 2 1 2



* Less than 0.5%



TABLE 4BLevel Of Agreement With Statements About Traffic Safety


Age

Total


Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %


Car Accident VictimsWho Did Not WearTheir Seat BeltsShould Pay For SomeOf Their Medical Bills

Agree Strongly 23 24 21 20 21 20 34

Agree Somewhat 33 32 37 37 30 38 25

Disagree Somewhat 18 19 22 22 18 16 12

Disagree Strongly 21 20 18 17 28 22 15


Net: AgreeStrongly/Somewhat 56 56 58 57 51 58 59

I Would DefinitelyWear A Seat Belt If IKnew That I’d Have ToPay For Some Of MyMedical Bills If I GotInto An Accident3

Agree Strongly 46

Agree Somewhat 29

Disagree Somewhat 11

Disagree Strongly 13

Don’t Know/Refused 2

Net: AgreeStrongly/Somewhat 74

Continued …

3 Statement asked only of those who, at times, do not wear their seat belts when travelling in acar (n=142). Insufficient sample to report on age differences.


TABLE 4B – ContinuedLevel Of Agreement With Statements About Traffic Safety


Age

Total


Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %


When Seated On AnAirplane, PeopleShould Always WearTheir Seat Belts, NotJust During Take-OffAnd Landing

Agree Strongly 34 36 24 30 28 43 45

Agree Somewhat 23 23 28 23 25 22 15





Children Under 12Years Of Age ShouldNever Be Allowed ToSit In The Front SeatOf A Car

Agree Strongly 40 41 29 43 41 41 45

Agree Somewhat 20 19 23 20 23 19 11





Continued …




Age

Total


Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %


Car Drivers Should BeAllowed To Decide ForThemselves WhetherOr Not They Want ToWear A Seat Belt

Agree Strongly 15 11 22 14 11 13 16

Agree Somewhat 11 10 13 16 11 9 6



Don’t Know/Refused 1 1 2 * * 1 5


Car PassengersShould Be Allowed ToDecide ForThemselves WhetherOr Not They Want ToWear A Seat Belt

Agree Strongly 13 12 14 12 11 13 18

Agree Somewhat 15 13 18 18 15 14 7





Continued …




Age

Total


Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %


All School BusesShould Provide SeatBelts For Passengers

Agree Strongly 42 43 37 41 40 40 54

Agree Somewhat 29 28 33 35 28 29 20





All Public TransitBuses Should ProvideSeat Belts ForPassengers

Agree Strongly 26 26 20 23 28 26 28

Agree Somewhat 30 30 33 33 33 20 29





Continued …




Age

Total


Base = Actual (1018) (876) (144) (191) (301) (201) (181)

% % % % % % %


Seat Belts Save Lives

Agree Strongly 77 80 71 79 76 77 81

Agree Somewhat 17 15 22 16 18 17 14






* Less than 0.5%



Methodology

For the telephone survey, NFO CFgroup interviewed a nationally representative sample

of 1,018 Canadian adults between October 7 and 13, 2002. A survey sample this size is

considered accurate within 3.2 percentage points, 19 times out of 20. The margin of

error is higher for results broken down by province/region, gender and age.

NFO CFgroup’s weekly telephone omnibus service, NFO MultiFacts™, was used to

conduct the survey.

Sampling Procedures

NFO MultiFacts™ utilizes a callback sample, comprising one initial call with two

additional attempts to secure an interview with a chosen respondent. Within each

household the person to be interviewed is randomly selected from all age-eligible

residents using the Troldahl-Carter selection method. Telephone numbers are obtained

using Plus Digit sampling, a procedure which generates samples of random telephone

numbers, ensuring the inclusion of newly listed and unlisted numbers. Separate samples

are generated for each survey period.

Weighting

Prior to tabulation, four stages of weighting are applied to the data.

Stage 1

At the first stage is the application of a Central Location Telephone Interviewing Centre

(CLT) within the region adjustment applied at the household level to correct for the

differential response by CLT. This weighting compensates for the varying productivity of

CLTs within region.


Stage 2

A household size within region weight is applied at the household level to restore the

sample to the correct balance of one-person and multiple-person households according

to the most recent Statistics Canada information.

Stage 3

The individual’s household weight is computed because only one person per household

is interviewed. The respondent selection weight, i.e., the inverse of selection probability,

is applied to the selected respondent.

Stage 4

An age within gender within region and major centre adjustment is applied to bring the

data in line with the most recent Statistics Canada population estimates.

About NFO CFgroup

NFO CFgroup is one of Canada's most prestigious full-service marketing, opinion and

social research organizations. The company is part of NFO WorldGroup, numbering

among the world's largest providers of research-based marketing information and

counsel, and a world leader in Internet based research. NFO WorldGroup is a member

of The Interpublic Group of Companies.

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