season wind brand book

我们出生在同一个年代，分享着相似的童年，奔向大不同的未来，为了

这个未知的世界，我们有着共同的期待、感受和领悟。

在这场活出美丽与自我的时尚旅程中，没有人比我们更勇敢。

we were born in the same era, share the similar childhood, run to different future,

in order to understand unknown world, we have a common expectation, feel and

understand. In this living out of self beauty journey, no one can be more brave then us.

Clothes are prejudice.

Clothes are jealousy.

Clothes are a way of thinking.

Clothes are aesthetics.

Clothes are spirit.

Clothes are to save and be saved.

Clothes are attitude.

Clothes are right.

Clothes are innovation.

Clothes are good.

For fashion, for life, we often have different ideas.

Used to talk to own side " whispering".

衣服是偏见。

衣服是妒忌。

衣服是一种思考方式。

衣服是美学。

衣服是精神。

衣服是拯救与被拯救。

衣服是态度。

衣服是权利。

衣服是革新。

衣服是美好。

We do this is not to draw your attention,

and we just keep “blooming “myself.

/ About fashion, I am curious about all, but I feel nothing strange.

/ Aesthetic is a habit, I know I ever have, and will carrying it along.

/ Only you really like clothes, will last forever. How long? It’s fresh like just bought it yesterday that last forever.

/ Tired of waking suits, tired of depressing black and white, everything just to lead me to find opportunities to buy

a new one.

/ Black, will be able to resist; As long as it is leopard grain, actions they; As long as it is knitting, will grasp crazy;

10 million don't try to change me, I be so.

／关于时尚，我什么都好奇，但我看什么都不觉的奇怪。

／拥有自我审美是一种习惯，我知道自己从来都有，而且也会一直随身携带着它活下去。

／唯有自己真正喜欢的衣服，才会天长地久。有多久？再久也新鲜得就像昨天刚买的那样天长地久。

／厌倦千篇一律的西装革履，厌倦黑白灰的古板沉闷，一切厌倦只是为了找机会再买件新的。

／只要是黑色，就无力抵抗；只要是豹纹，就缴械投降；只要是编织，就要抓狂；

／千万不要尝试改变我，我就是这样。

SEASON WIND季候风率先打破这一界限，把时尚元素融入职场生活。在SEASON

WIND季候风的世界中，自信优雅而不失纯真本色是永恒的主题。在职场中，她们亦刚

亦柔、英姿隽永；在生活中，她们精致娴熟、风情万种。在SEASONWIND创造的风

潮中，时尚、自信和活力，共同构筑了女性着装的全新面貌。SEASONWIND季候风

不仅给予女性全新的形象，更重要的是，赋予具有现代意识的女性自信和充分表达自

我的舞台。

As always does, offices like an invisible line separate the work and life, disturb our rhythm and at a

loss what to do. We want 24 hours beauty, we want no expire date.

Fortunately, we met SEASON WIND.

SEASON WIND breaks the limitation and brings the fashion element into workplace. In SEASON

WIND’s world, self-confidence, elegance and genuine are the forever themes. They are the leader

at workplace, also the exquisite women in life. SEASON WIND create the romantic and luxury

images for women, not only rebuild the appearance, also give them the way to fully express their

confidents.

一直以来，办公室犹如一条隐形的线，划开了工作和生活。打乱了我们美丽的节

奏，让我们有时无所适从。我们想24小时都美丽，我们不想自己有保鲜期。

还好，你让我们

-SeasonWind-季候风-06-关于季候风 -

We knows SEASON WIND, she is our fashion consultant. We also know

the design team.Hong Kong designer Gabio Ho is the creative director of SEASON WIND. He is the famous fashion designer from France, in

charge of many well knows brands in Europe. Because of his original views about fashion, SEASON WIND creates its unique

European style. Each work expresses the fashion culture outstandingly by SEASON WIND’s design aesthetics.

The designers of SEASON WIND put fashion elements into office firstly, it change the conservative image of office lady, building

a fashion, confidence and professional feminine figure, popularize the “Office Fashion” concept.

They are our wardrobes.

SeasonWind全球设计中心由法国资深设计师任顾问总监，香港设计师Gabio Ho为艺

术总监，凭借对时尚的领悟，他们曾掌控多个欧洲著名品牌的设计。对时尚独到的理解

和深厚的造诣，使得季候风品牌创造出独特的欧洲时尚。每件季候风作品都蕴含着深刻

的设计美学理念，也是服饰文化对时尚思想的出色表达。

季候风设计师们率先把时尚元素融入办公室生活，打破了一直以来办公环境和生活环境下

迥异着装的界限，把时尚之风带入商务办公的环境下，改变职场女性保守呆板甚至孤傲的形象。

季候风致力于塑造中国办公室白领一族时尚、自信、得体的职场女性形象，推广“办公室的时尚”这一着装理念。

我们了解SeasonWind季候风，她是我们的时尚顾问。我们更清楚，

-SeasonWind-季候风-08-设计团队 -

她们自信、独立，

她们有知识、有品味，

她们爱好时尚、追求品质，

她们生动、又具有女人味，

她们乐于构筑自我形象，

她们是公司职员、公务员、教师，

她们是私人业主、自由职业者。

They are confident and independent, they are knowledgeable and good taste,

they love fashion and quality, and they are charm and brilliant. They are office

ladies, public functionaries and teachers.

We are homogeneous people.

我们是一群这样的人

-SeasonWind-季候风-10-消费者描述 -

There are plenty people like us.

离开办公桌，带上一瓶纯净水到露天享受日光浴。

换一条新热裤，同时换上新呼吸、新习惯、新恋情和新希望。

海魂衫，花衬衫，吊带裙…

细沙滩，绿海洋，白海浪…

谢绝浓妆艳抹，天生丽质毋需加工。

简单生活，只做自己。

Simple life is our attitudes.

Leave the office and bring a bottle of still water to enjoy the sunshine.

Change a pair of hot pants with new breath, new habit, new love and new hope.

Striped Shirt, Hawaiian shirt, skirt…

Beach, ocean, wave…

Refuse made up but nature,

Simple life, be yourself.


试着去解释这几年我都做了些什么，遇到什么样的人，熟悉的、不熟悉的，去过的地方，虽然也没有

翻山越岭，但总是在找远离轨迹的、特别的地方。我喜欢一个人没有目的的旅行，只跟随自己的方

向，我不知道要去的是什么地方，但是追求本真的力量推动着我这样走着，去热闹的集市，荒凉的沙

地，高楼悬崖，海的身边，趁自己对世界还是不够了解，还很好奇的时候，尽可能的去亲历所有。

在我搞清楚这些之前，我都将是渺小的，让我一点点来吧，我是勇敢的“冒险家”。

Adventure is for searching the other path of life.

Try to explain what I have been done these years. People I met, familiar or unfamiliar. The place been there, not far

way, but always searching a place may particular. I love adventure by myself, follow my heart and keep going, the

crowd market, and the desert island. I want to experience as possible as I can, when I still curious, when I still do

not know the world well.

Before that, let me take it slow, I am the “Adventurer”.


热爱这个世界是有许多理由的。我热爱每一个碌碌无为的日

子，热爱在路上时蓬勃的勇气，热爱那些平淡无奇的时刻，人

在能感受到自己的热爱的时候，她的生命在那时才是最沸腾

的。那种沸腾听起来寂静，降临地轻盈，我能够获得深邃中带

着温柔的快乐，只是为了那一刻寂静满足、跳动地脉搏。

Curious make us passionate for everything.

There are lots of reasons to love the world. I love everyday doing

nothing, love the courage on the way, love the moments featureless.

People can feel their passion when they love their life, which is the

most meaningful moment. That moment sounds still and light, and full

fill with happiness.


This is our style.

Season Wind主载欧洲时尚，它时尚而不张扬，女性化而不繁琐；风格新颖时

尚，细节处又别具匠心；搭配性强，实穿而不单调沉闷，将时尚流行元素与女性化

设计完美结合，是既适合商务办公也适合休闲娱乐的时尚通勤装，在时尚的同时展

现优雅自信的一面，充分体现到季候风的穿着理念与时尚观。

SEASON WIND focus on European style. It is fashionable and low-keyed, feminine and

succinct, full with details also unique. SEASON WIND’s fashion concept and opinion

combine office and life perfectly, also express the elegance and confidence with wearable

cloths.

-SeasonWind-季候风-21-产品风格 -

端庄恬静、精致甜美、柔美印花，适合多种场合穿着的连衣裙；

款式简约、知性时尚、板型精湛的西装外套；

线条流畅、温柔浪漫、精致点缀的衬衣；

时尚女人、纱线独特、搭配性强的精致毛衫；

款式时尚、色彩新颖、保暖性强的羽绒服。

Only rich products can satisfy us.

Wearable dress with dignified pattern. Simply suit with good stereotype. Streamline shirt with romance. Good quality

sweater of delicacy. Comfortable garment in rich colors.

-SeasonWind-季候风-23-主要产品 -

春夏系列

秋冬系列

开胸毛衫：人民币596－756

套头毛衫：人民币596－756

衬衫：人民币496－696

大衣：人民币1496－1796

风衣：人民币896－956

西装：人民币656－796

皮衣：人民币2996－4196

连衣裙：人民币696－896

裤：人民币456－596

T恤：人民币356－556

牛仔裤：人民币556－596

半裙：人民币496－596

开胸毛衫：人民币796－1356

套头毛衫：人民币596－856

针织衫：人民币396－596

衬衫：人民币496－696

西装：人民币755－996

风衣：人民币996－1296

夹克：人民币696－996

羽绒服：人民币1256－1896

大衣：人民币1396－1896

棉衣：人民币796－1156

皮衣/皮草：人民币3156－5596

连衣裙：人民币796－1156

裤：人民币496－656

牛仔裤：人民币596－656

半裙：人民币496－596

S/S Price

F/W PRICE

Bolero Sweater: RMB 596—756

Pullover Sweater: RMB 596—756

Shirt:RMB 496—696

Coat: RMB1496—1796

Trench Coat: RMB 896—956

Suit: RMB 656—796

Leather: RMB 2996—4196

Dress: RMB 696—896

Pants: RMB 456—596

T-shirt: RMB 356—556

Jean: RMB 556—596

Overskirt: RMB 496—596

Bolero Sweater: RMB 796—1356

Pullover Sweater: RMB 596—856

Knit Sweater: RMB 396—596

Shirt: RMB 496—696

Suit: RMB 755—996

Trench Coat: RMB 996—1296

Jacket: RMB 696—996

Garment: RMB 1256—1896

Coat: RMB 1396—1896

Padded Jacket: RMB 796—1156

Leather: RMB 3156—5596

Dress: RMB 796—1156

Pants: RMB 496—656

Jean: RMB 596—656

Overskirt: RMB 496—596

-SeasonWind-季候风-24-销售价位 -

Certainly, and the properly price.

季候风为我们创造出一个具有独特风格的空间，让时尚在这个韵律空间里不断生长。

季候风SEASONWIND创造出一个具有独特风格的空间,并为消费者提供一个时尚、愉悦、舒

适和具有女性特色的购物环境，同时还能很好的反映出所展示物品的款式及其质地，成就商业

诉求对空间创意的最大期待。

As always, the high quality life let us to

shopping environment of all the requirements.

SEASON WIND creates a unique style of the space, let the fashion in this rhythm in the space to grow constantly.

SEASON WIND creates a unique space for our customers, providing a chic, joyful, cosy and feminine shopping

environment, also express the style and quality of goods, and accomplish business appeal for the expectation of space

creation.

-SeasonWind-季候风-27-销售环境 -


季候风SEASONWIND最经典的罗马柱体在空间设计上被放大，利用立体造型与平面相结合

的手法强调空间感及主题，白色钢琴面材质赋予它们超现实的触感。

SEASON WIND use the most classical Roman column on dimensional design to be amplified, using three-

dimensional modeling and plane combination of tactics dimensional feeling stressed, white piano surface

and subject to give it the tactility of material surreal.

SEASON WIND use structuralism as the design concept of the space distribution, also use color and

material to create different result, to form a space transition and rhythmic.

空间分布规划上，采取了结构主义的设计理念,大胆地运用色彩和材质的变化营造不同的空间

效果，形成了空间的过渡和分割上的韵律感。


Stores are designed to European classical and modern classical clever confluence is together, perfect

embodiment of the monsoon SEASON WIND to design of sensitive and good taste.


店面设计将欧式古典与新式古典巧妙的融合在一起，完美体现了季候风SEASONWIND对设计

的敏感和品味。

北京：新世界、百盛、纳通燕莎、翠微大厦、君太百货、朝北大悦城/广州：天河城、广百总店、广百中怡店

/深圳：华强茂业、东门茂业/上海：汇金百货/沈阳：中兴商业城、沈阳中街新玛特/红博广场、哈新

一百、南岗松雷/济南：银龙广场、银座/天津：新世界、乐宾/河南：郑州360广场/石家庄：北国商

城/武汉：武广/南京：金鹰天地、大洋百货/杭州：西湖银泰/南昌：财富广场/合肥：百盛、国购

/南宁：梦之岛/西安：民生总店、西安开元、兴正元/成都：王府井、太平洋/重庆：王府井、远东百

货/乌鲁木齐：太平洋、友好百盛

Key shops in SEASONWIND market (listed in no particular order)

Market & Network

BEIJING: NEW WORLD SHOPPING MALL,PARKSON MALL,YOUYI SHOPPING CITY,CUIWEI DEPARTMENT STORE,GRANDPACIFIC MALL,

JOY CITY / GUANGZHOU: TEE MALL, GRANDBUY DEPARTMENT STORE / SHENZHEN: MAOYE MALL / SHANGHAI: HUIJIN

DEPARTMENT STORE/ SHENYANG:ZHONGXING COMMERCIAL CITY, ZHONG STREET NEW MART/HAERBIN: HONGBO SQUARE, XIN

YI BAI,SONGLEI DEPARTMENT / JINAN: YINLONG SQUARE,IN ZONE / TIANJIN: NEW WORLD DEPARTMENT, LEBIN DEPARTMENT /

HENAN: ZHENGZHOU 360 SQUARE / SHIJIAZHUANG: BEIGUO DEPARTMENT STORE / WUHAN: GRANDBUY DEPARTMENT STORE /

NANJING:JIN YING TIAN DI, GRAND OCEAN DEPARTMENT STORE / HANGZHOU: INTIME DEPARTMENT STORE / HEFEI: PARKSON

MALL,GUOGOU SQUARE/NANNING: GUANGXI NANNING DREAM ISLAND SHOPPING CENTRE/XI'AN:MINSHENG DEPARTMENT STORE,

KAIYUAN SHOPPING CENTRE, XINGZHENGYUAN SQUARE/NANCHANG: FORTURE SQUARE/CHENGDU: GRAND OCEAN DEPARTMENT

STORE/CHONGQING: WANGFUJING, FAR EASTERN/WULUMUQI: GRAND OCEAN DEPARTMENT STORE, PARKSON MALL

-SeasonWind-季候风-36-行销网络 -

沈阳中兴店哈尔滨红博店西安民生店

沈阳商业城店北京君太店南岗松雷店

吉林东方商厦店洛阳王府井店长春站前国商店

天津永旺店郑州国贸店鼎城国际店

在“ 办公室的时尚 ”这一概念受到女性追捧后，SEASONWIND季候风的品

牌形象迅速传播开去，在时尚杂志、电子媒体、户外广告，甚至电影、电视剧，以及慈

善公益事业，都随处可见SEASONWIND季候风的形象。

ᶈ ᵳȐ‍¤ъȑ

Brand promotion

After the concept fashion in office, SEASON WIND’s brand image spread quickly, Not only the fashion magazines,

advertisement and electronic media, also in film, TV play and public welfare establishments.

The sponsor of TV play <<Cheng·Shi>>

品牌推广

-SeasonWind-季候风-37-品牌推广 -

一、加盟店应具备的条件：

1、国内一、二线百货商场的边厅或MALL。

2、国内一、二线商场（店中店、边厅）60M2以上，MALL在80-100M2以上。

3、按公司统一店面形象装修。装修物料由公司统一制作，费用由加盟商承担，现场装修施工加盟商自理。（物料费：900-1000

元/每M2左右）

4、店面位置一定经公司考察、审批通过。

公司采用订货制：一年四次（春夏秋冬）订货会品牌相关内容请进入

季候风网站

www.seasonwind.com

二、加盟商资质要求：

1、具有2-3年以上中、高档女装品牌的代理/加盟经验。

2、具有相当的经济实力，非省会城市加盟具备首期启动资金15万元；

省会城市加盟具备首期启动资金30万元。

3、在当地具有良好的人脉关系，与当地知名商场有良好的沟通与联系。

4、具有丰富的终端销售管理经验及店铺运营管理经验。

5、年龄25--45岁，身体健康，品行正直，有良好的心理素质和追求事业成就的强烈愿望。

6、了解所在区域市场的消费水平、消费习惯、市场潜力，有自己的经营计划，对投资收益有合理评估，对开店初期可能遇到的

风险有良好的心理准备。

7、认同品牌的经营理念和营销策略，积极配合公司的管理运作流程，能持续热忱经营，有能力和责任履行合约。

三、加盟店管理及销售服务人员的要求：

加盟店管理人员要求

1、年龄25-35岁之间，身高165公分以上，形象良好，气质端庄，综合素质高，有3年以上中、高档女装品牌管理经验。

2、须具有一定的终端管理经验，能有效指导终端销售人员，积极配合公司的管理运作流程，及时反馈市场信息并与公司区

域管理人员沟通和联系。

3、须具备良好的沟通技巧、领导能力及组织协调能力，能积极妥善解决顾客的抱怨及投诉。

4、熟悉服装零售店铺的运作管理，良好的团队建设及管理经验。

加盟店销售服务人员要求

1、年龄25-35岁之间，身高160公分以上，形象良好，气质端庄，综合素质高，有2年以上中高档女装品牌销售经验。

2、具有良好的服务意识和服务态度，具有服装方面的专业知识，熟悉商品的流转程序（进、销、存、退、换、补）。

3、加盟店销售及服务人员须穿着公司统一的服装，按照公司提供的陈列搭配方案展示货品、模特、橱窗、配饰，以最佳

的店面形象、最好的服务态度展示给顾客。

4、加盟店销售服务人员须具有丰富的中高档女装销售经验，良好的服务态度和服务意识，能为顾客提供优质、专业、个性

化的服务。

-SeasonWind-季候风-38-招商加盟 -

season wind brand book

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