SEASON OF CHAMPIONS

Season of Champions - The Events- Canada Cup - Cranbrook, BC, Nov. 30 - Dec. 4, 2011

- World Financial Group Continental Cup - Langley, BC, Jan. 12 - 15, 2012

- M & M Meat Shops Juniors - Napanee, ON, Feb. - 12, 2012

- Scotties Tournament of Hearts - Red Deer, AB, Feb, 18 - 26, 2012

- Tim Hortons Brier - Saskatoon, SK, Mar. 3 - 11, 2012

- Ford World Women’s - Lethbridge, AB, Mar. 17 - 25, 2012

Season of Champions - StructureTelevision - Total of 250 plus hours on TSN.

- The arrangement with TSN. Sponsorship - National Sponsorship Structure (titles and suppliers).

- Who are National Sponsors.- Canadian Sponsorship Group.

- Local Sponsorship Structure (presenter, diamond, gold, silver and bronze)

- ProMar Management

1. Roles - World Event The WCF as owner of the property is vested with and retains

ultimate control of and accountability for the EVENT.

The ASSOCIATION acting as the agent of the WCF, shall provide direction to, work with and regularly consult with the COMMITTEE in every aspect of the organization and presentation of the EVENT.

The COMMITTEE shall provide local volunteer support both to the WCF and ASSOCIATION in the planning, organization and presentation of the EVENT and shall report through the ASSOCIATION to the WCF on the day-to-day preparation of the EVENT.

2. Objectives

The COMMITTEE agrees to the following objectives set out by the WCF and CCA regarding the organization and presentation of the EVENT:

The COMMITTEE shall organize and administer the EVENT in accordance with the terms and conditions of this agreement and in a manner that will add prestige to the EVENT itself, to the WCF as the governing body of world curling, and the sport of curling as well.

To stage a premium EVENT that provides the best facilities and conditions in which the curlers may compete on an equal basis to the best of their abilities.

To make the volunteer experience as enjoyable as possible by providing an enhanced recognition program and an opportunity for local input during the planning of the EVENT, while removing the concern for financial liability from the COMMITTEE.

2. Objectives To ensure the EVENT is organized and presented in an efficient and

cost-effective manner in order to generate revenue to further develop curling within the specific city and province within which the EVENT is staged, across Canada and internationally.

To enhance the quality, consistency and profile of the EVENT by utilizing professionals in key operational areas who will combine their professional expertise and accumulated curling championship experience to provide guidance and direction to the volunteer workforce during the planning, organization and presentation of the EVENT.

To promote and stimulate a positive audience experience.

3. Policy

The ASSOCIATION, acting as the WCF’s agent shall:

Appoint its Director of Event Operations, Warren Hansen of Vancouver, who will be the ASSOCIATION’S primary liaison to the COMMITTEE and will carry out the ASSOCIATION’S directives with regard to the organization and presentation of the EVENT.

Appoint its Director, Championship Services, Danny Lamoureux of Ottawa, who will be responsible for the technical operations of the EVENT

Appoint its Manager, Event Administration, Paul Noble of Ottawa, who will responsible for equipment and set-up and the overall assistant to the Director of Event Operations and Director, Championship Services

3. Policy Appoint a number of "professional" supports to assist in the organization

and presentation of the EVENT. This team will be hired/appointed, and coordinated by the Director of Event Operations and will be accountable to the ASSOCIATION. All of the costs associated with EVENT staff will be an expense of the EVENT budget. They will work with the COMMITTEE to stage the EVENT. The "professional" support team will be comprised of people who will provide expertise in the following capacities:

3. Policy Event Manager – Gord McNabb

He will be the local ASSOCIATION representative to the EVENT and be primarily responsible for the day to day liaison with the EVENT’S volunteer leadership. Representing the WCF and the ASSOCIATION, he will be under the direction of the Director of Event Operations and work closely with the COMMITTEE Chair and Vice Chairs in the implementation of their roles.

He will be responsible for the implementation of the financial control system and the general day-to-day administration of the EVENT and the EVENT office.

He will participate in all implementation team meetings and COMMITTEE meetings as well as any other meetings, when appropriate and/or necessary.

3. Policy Office Administrator 

The Administrative Assistant shall be responsible for the secretarial and administrative support to the Event Manager and other key members of the implementation team. The Administrative Assistant shall also act as recording secretary at COMMITTEE meetings.

Marketing and Sponsorship Administrator – Andy Henry This person is responsible for all aspects of local sponsorship fulfillment and

on-site EVENT ticket marketing. In some instances a second person can be hired in this category subject to the approval of the Director of Event Operations.

Other Staff A receptionist may be hired at the discretion of the Director of Event

Operations. A finance assistant may be hired at the discretion of the Chief Operating Officer.

3. Policy Manager, Financial Services– Karen Wan, Ottawa

This person is hired by the ASSOCIATION as the Manager, Financial Services, to have regular communication with the Event Manager to:

Implement the financial processes for budgeting Process Purchases Issue cheques Review sponsorship contracts Invoice sponsors and others Prepare financial statements and bank reconciliations Manage/supervise the cash control procedures during the event to ensure that

adequate controls are in place and cash receipts are accounted for, deposited and reconciled

Provide cash control procedures Evaluate the ability to obtain 50/50 raffle license to be benefit of the event

All financial procedures are under the control of the Manager, Financial Services, as directed by the Chief Operating Officer of the ASSOCIATION

3. Policy Manager, Merchandising – EventMax – Robin Henry, Kelowna

EventMax will develop a line of souvenir clothing and other items to be sold at the EVENT in consultation with the ASSOCIATION. All merchandise revenue accrues to the EVENT budget account as per the contract with EventMax.

EventMax has the contractual right to produce all event logo’d merchandise for the EVENT. Sponsors cannot use the official event logo on any merchandise unless it is purchased through EventMax. Sponsors cannot use event logo’d merchandise for give-a-ways unless through a contest and all details of any promotion must be approved by the ASSOCIATION.

EventMax has a contractual agreement with the ASSOCIATION which gives their company the right to supply the COMMITTEE uniform. EventMax will provide the Event Manager with two or three uniform options to consider and will take the COMMITTEE’s wishes into consideration when developing the options, if possible.

EventMax is obligated to purchase a Bronze sponsorship package as part of the contract and all pricing must be competitive in the marketplace.

3. Policy Pins - Laurie Artiss Limited – Chris & Karen Pasterfield, Regina

Laurie Artiss Limited is contracted to provide all of the pin needs for the EVENT which will include the requirements for sponsor pins. Laurie Artiss Limited is obligated to purchase a Bronze sponsorship package as part of the contract and all pricing must be competitive in the marketplace.

Coordinator, Eye Opener Publication – Larry Wood, Calgary Contracted as the Editor of the daily newspaper – “Eye Opener”. The

entire newspaper operation is under the direction of the Editor.

Coordinator, Media – Jeff Timson - Toronto Hired by the CCA he is the person responsible for all aspects of media as

it pertains to the media room, media guide, media accreditation, media lounge, etc.

3. Policy Official Photographer - Mike Burns Photography - Mike Burns,

Toronto The contract for this person or firm is a shared cost between the WCF or it’s

agent and the EVENT.

Manager, Entertainment & Production – Roger Powell, Toronto Responsible for all the entertainment including the staging, set up, sound and

lighting in the “Keith's Patch” and at all other official functions.

3. Policy Keith's Patch and Arena MC – Stuart Brown, Toronto

This person is contracted as the official MC and host of the Keith's Patch for the entire week of the EVENT.

Manager, Local Marketing – Andy Henry, London This person is responsible for providing leadership to the Marketing 

Administrator in establishing and implementing a local promotions plan for the event. This includes the areas of local community events, paint the town initiatives, curling club promotions, and media partner and sponsor leveraging.

3. Policy Project Manager/Manager Local Sponsorship – Kathryn Larsen &

Cathy Bowman – Winnipeg This person or firm will be contracted to spearhead the local patron and

program ad sales campaign. Kathryn Larsen will be the day-to-day contact with the local event office.

Manager, Event Marketing – Rod Palson, Winnipeg Responsible for spearheading the drive for ticket sales. Rod will also produce the official EVENT specific logo and provide it for use by

the ASSOCIATION. The presenting sponsor’s name is always attached to this logo except in special applications such as merchandising. The production cost associated with this item shall be included in the EVENT budget.

The title sponsor must approve the EVENT logo but approval will not be unreasonably withheld.

3. Policy Head Ice Technician and Assistant - TBD

These two people are recommended by the ASSOCIATION and approved by the WCF. They work under the direction of the ASSOCIATION’s Director, Championship Services. The local volunteers responsible for ice and stones work under the direction of the ASSOCIATION-appointed ice technicians.

Head Official, Head Statistician and Supervising Officials - TBD This group of people is recommended by the ASSOCIATION and approved by

the WCF. They work under the direction of the ASSOCIATION’s Director, Championship Services. The local volunteers responsible for officials, statisticians and timers work under the direction of the ASSOCIATION-appointed people.

3. Policy The ASSOCIATION, acting as the WCF’s agent shall

Ensure, before signing this agreement, that the COMMITTEE has identified the incorporated, volunteer-governed, non-profit organizations that will benefit from the COMMITTEE’s share of net profit from the EVENT and the intended use of the financial legacy from this event by those groups.

The ASSOCIATION shall assume financial responsibility for the operational shortfall, if applicable, which is not covered under the event budget and resulting from the staging of the EVENT.

3. Policy The COMMITTEE will be granted the rights to 50/50 draws operated in the

arena during the event subject to the laws of Alberta. If the software that is owned by 50/50 Central, or similar software, is used for the operation of the 50/50, there will be a rental fee (if rented from the Association) or a rights fee payable to the ASSOCIATION (i.e as the rights holder of the event). This fee is to be negotiated, but it is understood that it will not to be great than 15% of the 50/50 gross profit. This rental or rights fee is also subject to conformity with the above laws.

4. Disbursement of Profits (Former) Distribution of the gross profit sharing is as follows:

Association’s Domestic Development 15% of gross profit

Committee Base Fee based on net ticket revenue outlined above

Association Base Revenue 1.75 x Committee’s base fee

Committee’s Secondary Fee 50% of remaining profit

Association’s Secondary Revenue 50% of remaining profit

Member Association’s Revenue 10% of CCA’s base revenue and secondary revenue

4. Disbursement of Profits (New) The COMMITTEE will receive 10% of the event NET ticket sales.

Net ticket sales is defined as gross ticket sales total less taxes, commissions, fees levied by local governments, box office service charges and credit card fees. This item will be captured in the event budget and treated as an expense.

The MEMBER ASSOCATION shall receive 10% of the ASSOCATION’s revenue from the EVENT.

Thank You!