searchlove boston 2013_ross hudgens_actionable content marketing tips
TRANSCRIPT
![Page 1: SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554d0eceb4c9052c5a8b4f7a/html5/thumbnails/1.jpg)
Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
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CONTENT MARKETING IS PAINFUL.
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@ROSSHUDGENS
AHH OUCHOUCH
OUCH, OUCH, OUCH, OUCH, OUCH
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CONTENT MARKETING REQUIRES REPETITION
AND CONSISTENCY.
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@ROSSHUDGENS
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CONTENT MARKETING REQUIRES CONSTANT,
ITERATIVE ACTION.
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ACT ONE: ACTIONABLE WAYS
TO GET LINKS
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TIME-BASED BRAND MENTIONS
@ROSSHUDGENS
SEARCH BY DATE TO FIND
RECENT RESULTS
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ALLINURL:/tag/BRAND/
@ROSSHUDGENS
SEARCH BY DATE TO FIND
RECENT RESULTS
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SPOT FOR A LINK DROP.. AND A SALE
FORUMS..?
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CREATE UNIQUE EMPLOYEE PAGES
WHICH PAGE ARE
JOURNALISTS LINKING TO?
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LINK RECLAMATION ON SITES LINKING TO TWITTER,
NOT YOUR DOMAIN
BECAUSE TWITTER
RANKS FIRST, IT GETS MORE
LINKS
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D/L YOUR TWITTER ARCHIVE + USE BULK BACKLINK CHECKER TO CHECK
FOR LINKS TO TWEETS
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SCRAPE YOUR G+ SERP + USE BULK BACKLINK CHECKER TO CHECK FOR
LINKS TO POSTS
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REVERSE IMAGE SEARCH ON PERSONAL BRAND AVATARS
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COMPETITIVE PERSONAL BRAND RESEARCH
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DOMAIN NAME MISSPELLINGS
http://tlcseo.com/brand-link-misspellings/
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MONITOR STOLEN IMAGES
http://www.imageraider.com
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LOCATE OWNED VIDEOS WITH LINKS FROM PAGES NOT ALSO LINKING TO YOUR SITE
OSE FOR NON EMBEDS
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GOOGLE SEARCH YOUR CHANNEL’S MOST POPULAR
VIDEOS
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CHECK PLAYBACK LOCATIONS IN YOUR YOUTUBE DASHBOARD
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YESWARE EMAIL PLUGIN
TRACK OPEN RATES, A/B TEST AND GENERATE
REPORTS EASILY
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LINKCLUMP
EASILY BULK OPEN A SET OF
URLS
http://siege.cm/linkclump
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LINK SEARCH TOOL
http://www.soloseo.com/tools/linkSearch.html
INSTANTLY GENERATE
SEARCH OPERATORS
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SUBSCRIBE TO NEWSLETTER TO QUICKLY FIND PERSONAL CONTACT INFO
@ROSSHUDGENS
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SEARCH “SITE:TWITTER.COM/USERN
AME EMAIL” TO QUICKLY FIND SOMEONE’S CONTACT
CREDIT: @MMSTILL / @STOKEDSEO
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ACT TWO: ACTIONABLE WAYS
TO IMPROVE SOCIAL PUSH
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7K FOLLOWERS AND NO CONTENT SHARING?!?
LINKEDIN COMPANY PAGES
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THERE WE GO!
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REALIGN SOCIAL FOCUS
GOTOMEETING..WHERE’S LINKEDIN?
@ROSSHUDGENS
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ADD CLIENT SOCIAL ACCOUNTS TO E-MAIL SIGNATURE
@ROSSHUDGENS
-- Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
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TWITTER SEO
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KW IN NAMEKW IN ACCT
NAME
CONFIRMED ACCOUNT
KWs IN DESCRIPTION
REAL AUTHORITY
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REQUIRED TWITTER SCHEDULING
YOUR AUDIENCE IS DISPERSED..
WHY AREN’T YOU?
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EASY SCHEDULING IN TWEETDECK
@ROSSHUDGENS
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BEEF UP YOUR EMAIL MARKETING
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DIFFERENTIATE YOUR SHARE BUTTONS
@ROSSHUDGENS
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ADD TRUST SYMBOLS ON SECONDARY PAGES, NOT JUST HOMEPAGE
http://www.conversion-rate-experts.com/articles/
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SLIDESHARE GOLD ($50/MO)
GOLD NOT
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ADD LINKS TO SLIDESHARE W/ GOLD
GOLD
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ADD E-MAIL CAPTURE FORMS ON DECK DOWNLOAD W/ GOLD
THEY SEE THIS FORM WHEN THEY CLICK
HERE.
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PAY WITH A _BLANK_
http://www.tqdir.com
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FACEBOOK POSTS W/ 80 CHARACTERS OR LESS GET 23%
MORE ENGAGEMENT
SOURCE:siege.cm/14FjFsR
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ACT THREE: ACTIONABLE WAYS
TO CONNECT TO YOUR AUDIENCE
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RELATIONSHIP BUILDING WITH TWITTER FAVORITES / +1s
@ROSSHUDGENS
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CREATE A PRIVATE CUSTOMER / HIGH INTENT LIST.. THEN GIVE A $#%
@ROSSHUDGENS
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INFLUENCERS ON PINTEREST
http://pinterest.com/search/people/?q=KEYWORD
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INFLUENCERS ON HACKER NEWS
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INFLUENCERS ON YOUTUBE
http://www.youtube.com/channels
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INDIRECT MENTION OF INFLUENCERS
LIKELY TO SEE CONTENT
EGO APPEALS
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@ROSSHUDGENS
ARTICLE MENTION IN MOZ TOP 10
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ACT FOUR: ACTIONABLE WAYS
TO GET MORE TRAFFIC
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http://siegemedia.com/infographic-embed-codes
GET MORE CLICKTHROUGHS & SAFE LINKS FROM INFOGRAPHICS
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RANK USING SLIDESHARE AUTHORITY
MY SEARCHFEST PRESENTATION
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COMMENT EARLY ON POSTS LIKELY TO RANK
MONITOR INDUSTRY BLOGS AND JUMP ON
NEW POSTS WITH GOOD KW TARGETING
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NEWSLETTER SIGNUPS ON CONTACT FORMS
@ROSSHUDGENS
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MAKE SOMETHING AMAZING? INVITE COLLEAGUES TO SIGNUP OTHERS
@ROSSHUDGENS
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THE POWER OF THE DEFAULT OPTION
DEFAULT TO CHECKED TO GET MORE SIGNUPS
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EMAIL UPDATES AS NAV ELEMENT
USE MINIMALISTIC SUBNAV TO DRIVE
SIGNUPS
@ROSSHUDGENS
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MENTION YOUR PRODUCT/SERVICE AS A FEATURE OF A LARGER CASE STUDY
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NOW GO DO SOMETHING.