The next trillion searches: Intelligent Personal

Assistants

Ambient Search

3 Emerging Types of Search

Faceted Search

Transactional Search

TrendTechnologyResearch

Ambient Search

Google Information Needs Study

Google asked 8 times a day:

What did you want to know recently?

Research

http://dis.tl/googleDIN

Google Information Needs Study

Google found:

1/3rd of potential searches are unfulfilled

Research

http://dis.tl/googleDIN

Home Assistant Appliances Technology

Home Assistant Appliances Technology

Device Sharing Research

http://dis.tl/device-sharing

1.1 times per day

Usually phones

5% with strangers

People share devices:

More Devices: Smart Mirrors Technology

Smart User Identification

Google Zensei: Bioimpedance

http://dis.tl/google-zensei

Research

Ambient Interfaces (Soli & Glissando)

htt

p:/

/dis

.tl/

atap

-so

li

Research

Ambient Search

Search devices will be ubiquitous - leading to new types of search.

Personalisation will be ubiquitous - leading to increased reliance on it.

Interfaces will improve - leading to something cool, Im sure.

Faceted Search

Direct Answers Trend

Conversational Search Technology

Hound: Faceted Search Example Technology

htt

p:/

/dis

.tl/

ho

un

dvi

d

Faceted Search is like Faceted Nav

Machine Learning Service Discovery Technology

http://viv.ai/

Machine Learning Service Discovery Technology

Faceted Search

Search Engines will capture more of the funnel; the filter & sort phase will move there.

Web search will be inadequate for handling more and more of these searches.

Transactional Search

Amazon Echo: Voice Purchase Technology

htt

p:/

/dis

.tl/

ech

o-o

rder

Collapsed Funnel: Search & Checkout Trend

Viv: Conversational Commerce Technology

htt

p:/

/dis

.tl/

viv-

dem

o

Viv: Intelligence Everywhere Technology

In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.

- Dag Kittlaus, Viv Founder

Ambient + Faceted + Commerce

OK, Alexa. Buy the cheapest 5 star washing powder that will arrive

before Friday.

Technology

What did you just say?

More search results will be presented in-situ in an IPA.

Conversions will also happen in-situ.

Make an app now and start the integration into IPAs

Opportunity to leap-frog web-search competitors.

@TomAnthonySEO

Distilled News:

Our SEO split-testing platform is now available:

www.DistilledODN.com

www.distilledodn.com

DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines.

Our new SEO A/B Testing platform is available.

http://www.distilledodn.com

We are Distilled

We have three offices

London New York Seattle

Weve worked with