searchleeds, alex tachalova 'how to choose and use seo tools as efficiently as possible
TRANSCRIPT
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How to choose and use SEO tools
as efficiently as possible
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More than 200 tools
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How many do I use?
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ErmOnly 5
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v
Make the right investments to save money by defining your
needs and solving your problems with as few tools as
possible.
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One thousand songs in my pocket
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iPod
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Steve Jobs had an amazing ability to
frame the problem.
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Lots of tools
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Lots of preferences
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How to understand problems so you invest your money efficiently?
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3-stepprocess:
1. Toolspeopleusenow2. Whowellbeusingtools3. Identifytheproblems
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Simple questionnaire
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Google has a Free toolGoogle Forms
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Identifying problems
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Interviews
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If I had only one hour to save the world, I would
spend 55 mins to define the problem and 5 mins finding
the solution.
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You need problems, not
solutions
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Questionstoask:
Whatisthemostconsuminginyourwork?Why? Whatisthemostdifficultinyourwork?Why? Whatroutineworkdoyoudoon
daily/weekly/monthlybasis? Didyoutrytosolveit? Howexactly?
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Selecting the right tool
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Marketing is done to manipulate your impression.
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To understand the true value of a tool, look past their promotion
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Questionsthatneedanswers:
Allinoneormanytools? Dataquality? Toolsstability? Differencebetweentools? Gettingyourmoneysworth? Data=good?Up-to-date? Easytomakereportsandpresentationsforclients? Usabilityandcustomizationoptions?
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I know the other
side
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Can I rely on the Data?
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? ?
? ?
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There are two options
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Having your own backend means
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Just taking data from someone else
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Whats the difference between having your own backend and using other
providers data?
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With the third party data providers cant control the process
fully.
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Even tools
experts fail to
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Usability
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Whichburgerhasthebesttaste
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Stepstofollow:
Chooseemployees(thosewhousetools) Givespecifictasks(thatarerelatedtotheircurrentduties)
Getfeedbackwithascoresheet Makeadecision
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Sample of Score Sheet
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bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
Alextachalova.com /DigitalOlympus.net
Thank you!