Searching Your Own Braina HCI-design research approach to search

Sean ConnollyDecember 1, 2009

James.Daedalusa new search interaction

Sean ConnollyDecember 1, 2009

HCI

SEO

design thinking

hot dog

algorithmheuristics

ninjas del.icio.us

apple

Easter bunny

search evaluation

pirate

information

CHI

millions

C3

enterprises

Advanced Search Pages

“Based on our field studies, we dug more deeply into how people were actually using our Advanced Search page, and quickly discovered that, indeed, a large number of users were going to the page, and then leaving it without ever filling in any of the slots.”

- Dan Russell, Google, Senior Research Scientist in Search Quality

Exploratory SearchWhite & Marchioni

When users do not receive the information they were looking for in response to a query, they exhibit the following responses:

• … scan results page for keywords• … scan urls for pate information• … iterate search

This is the user feedback loop!

Johari window

Search as Best Friend

“[The] ideal search engine? Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know. That search engine could tailor answers to you based on your preferences, your existing knowledge and the best available information; it could ask for clarification and present the answers in whatever setting or media worked best.”

- Marissa Mayer, Google, VP Search Product and User Experience

Search as Understanding Meaning

“Google needs to move “from words to meaning.” In other words, Google needs to understand queries better, and return results that best match the real meaning of a query. “We have to get from the sort of casual use of asking, querying…to “what did you mean?””

- Eric Schmit, Google, CEO

Search Interacts Direct With Brain

“Sergey argues that the correct thing to do is to just connect it straight to your brain. In other words, you know, wire it into your head.”

- Eric Schmit, Google, CEO speaking of a conversation with Sergey Brin, Co-Founder of Google

James.Daedalus

• This project grew out of navigation tool was imagined to help solve a problem for a social database the C3 enterprises designed and developed with tags and searching.

• Because the interaction helped navigate user generated tags, it generalized perfectly to search engine technology.

James.Daedalusa new search interaction

Sean ConnollyDecember 1, 2009