searching outside the box - green chameleon · © 2016 synaptica, llc searching outside the box...
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![Page 1: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/1.jpg)
©2016Synaptica,LLC www.synaptica.com
Searching Outside the Box
Dave ClarkeSynaptica
Maish NichaniOlaSearch
![Page 2: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/2.jpg)
©2016Synaptica,LLC www.synaptica.com
the box is your internal content
external knowledge can help you find what’s inside the box
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search should return answers not just content
to return answers search must firstunderstand your question
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![Page 4: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/4.jpg)
©2016Synaptica,LLC www.synaptica.com
Mapping to External Knowledge
EnterpriseContent
Documents,Databases,WebPages…
EnterpriseTaxonomy
Subjects,People,Places,Organizations…
ExternalLinkedData
DBpedia,GeoNames,Wikidata,LibraryofCongress…
SemanticAnnotationSemanticannotationistheprocessof
indexingandclassifying contentbyusingauthoritativeconceptsandnamesmanagedin
taxonomiesandontologies.
SemanticEnrichmentSemanticenrichmentistheprocessof
augmentinginternalcontentwithadditionalinformationextractedfromexternalcontent
viaconceptualmappings.
indexing
![Page 5: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/5.jpg)
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Mapping to External Knowledge - Example
SignalMediaDataset
1Mnewsarticles(informationretrieval‘IR’researchdataset)
ExternalLinkedData
1.3MDBpediapersonandplaceentities(opendataset)
indexing
AssociatedPressTaxonomies
173,000+namesandconcepts(licensabledataset)
http://research.signalmedia.co/newsir16/signal-dataset.html http://www.ap.org/products-services/metadata/taxonomy http://wiki.dbpedia.org
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Taxonomies
Richsourceofindexingvocabularyfornewsdata
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Understanding the Question – Live Demos
synaptica
![Page 8: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/8.jpg)
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![Page 9: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/9.jpg)
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![Page 10: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/10.jpg)
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![Page 11: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/11.jpg)
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mapped to DBpedia
![Page 12: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/12.jpg)
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Understanding the Question - Analysis
RecognizingcommonquerypatternsParsingqueriesfornouns,verbsandadjectives
MappingquerypatternstotaxonomyandontologystructuresBringingitalltogetherinanintuitiveinterfaceanduserexperience
“US tennis players born in Michigan after 1980”
=BirthPlace
>=BirthYear
QueryIndicator
=Occupation/knownfor
InferredBirthPlace
Querypatternindicatesuserintention
Variablesparsedfortargetedqueryagainstexternalclasses&propertiesintheDbpediaontology
Setofmatchingnamedentitiesinexternalknowledgegraph
owl:sameAsmappedequivalentsintheAPindexing
taxonomies
Matchingdocumentarticlesindexedtotaxonomy
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©2016Synaptica,LLC www.synaptica.com
“Alltoooftenpeopleputeffortintobuildingtaxonomiesonlytofindthatsearchignoresthem.”
Taxonomyandsearchbelongtogether.
Loveyourtaxonomies…Loveyoursearch.
![Page 14: Searching Outside the Box - Green Chameleon · © 2016 Synaptica, LLC Searching Outside the Box Dave Clarke Synaptica Maish Nichani OlaSearch](https://reader033.vdocuments.mx/reader033/viewer/2022050409/5f85fb023b8dc40ce30d67f3/html5/thumbnails/14.jpg)
©2016Synaptica,LLC www.synaptica.com
www.synaptica.comKnowledge Organization & Discovery
www.olasearch.comLove your search
Searching Outside the Box
Thank you!
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