searching for sugar man report
DESCRIPTION
Campus Circle's marketing efforts to promote Searching For Sugar Man in Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Searching for Sugar Man Retail, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Trailer Postings and Dedicated
Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster
displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach.
Searching for Sugar Man Campaign Recap
Banner Advertising - 368K impressions, 869 clicks Amoeba Music Newsletter – 100,000+ subscribers
Editorial Page – 325 Page Views Movie Trailer Page – 108 Page Views
Amoeba Music Sweepstakes (L.A./SF) – Page Views – 1,004, Entries – 540 Dedicated Email – 27K+ sent, Total Opens – 2,906 to date, Total clicks – 371 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,818, Clicks – 21 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665
Calendar Listing - 70 Page Views
Total Page Views – 7,231 Total Clicks – 1,261 Campaign Duration – 17 Days
Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood
Online Amoeba Music
Coupon Los Angeles
This downloadable coupon was available on our website, through
social media outreach and a dedicated email to Campus
Circle members in the Los Angeles DMA.
Amoeba Sweepstakes Los Angeles
Entries – 540 Page Views – 1,004
Demographics of Entrants
Age – 73% 35+ Gender – 52% female
Ethnicity – 55% Caucasian. 11% Hispanic
Status – 45% Working
Amoeba Music (L.A.)
Online Outreach
Email Newsletter Frequency - Weekly
Reaches – 100,000+ Subscribers
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 368K. Clicks – 869.
Dedicated Email
Delivered – 27,190 Opened – 2,906
Clicks – 371
Campus Circle
Newsletter
Emails – 27.7K Opens – 2,818
Clicks – 21 Newsletter – 1X
Calendar Listing
Page Views – 70 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial Page Views – 325
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 108 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665 Note – Campus Circle’s dedicate email for Sugar Man directed CC members to the Sugar Man facebook page to “Like” it. The fb page went from 617 likes to over 1,000 likes in 5 days. We also redirected the Sugar Man banner ads to the facebook page as well.