searchcon 2016 | data talks, we listen with britney muller
TRANSCRIPT
![Page 1: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/1.jpg)
@BritneyMuller 1
Data Talks, We ListenPryde Marketing
![Page 2: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/2.jpg)
@BritneyMuller 2
![Page 3: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/3.jpg)
@BritneyMuller 3
1.Listening To Data2.Parallel Thinking3.CRO & Content: Pivot or Die4.Case Study5.Actionable Takeaways
Big Take Away: Out Care Your Competition!
![Page 4: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/4.jpg)
@BritneyMuller 4
Listening To Data
![Page 5: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/5.jpg)
@BritneyMuller 5
“The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite
![Page 6: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/6.jpg)
@BritneyMuller 6
![Page 7: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/7.jpg)
@BritneyMuller 7
![Page 8: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/8.jpg)
@BritneyMuller 8
![Page 9: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/9.jpg)
@BritneyMuller 9
![Page 10: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/10.jpg)
@BritneyMuller 10
Parallel ThinkingAnd Statistical Analysis Drives Data
![Page 11: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/11.jpg)
@BritneyMuller 11
Ford was built on parallel thinking
![Page 12: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/12.jpg)
@BritneyMuller 12
CRO & Content MarketingContent is changing rapidly!
![Page 13: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/13.jpg)
@BritneyMuller 13
74% Of All Internet Traffic In 2017 Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
![Page 14: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/14.jpg)
@BritneyMuller 14
84% Of All Internet Traffic In 2018 Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
![Page 15: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/15.jpg)
@BritneyMuller 15
![Page 16: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/16.jpg)
@BritneyMuller 16
Video Size Matters
![Page 17: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/17.jpg)
@BritneyMuller 17
540px X 400px
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
![Page 18: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/18.jpg)
@BritneyMuller 18
Increase Play Rate By 19% With A Color Change
![Page 19: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/19.jpg)
@BritneyMuller 19
Customizing Video Thumbnails Can Increase Play Rate By 38%
Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.
![Page 20: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/20.jpg)
@BritneyMuller 20
CRO > SEO
![Page 21: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/21.jpg)
@BritneyMuller 21
What Are You Target Markets Looking For In Different Stages Of
Acquisition?
![Page 22: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/22.jpg)
@BritneyMuller 22
Cosmetic Medical Procedure Candidates Only Search For 2 Things Before A Consultation.
![Page 23: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/23.jpg)
@BritneyMuller 23
![Page 24: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/24.jpg)
@BritneyMuller 24
We Are Drowning In Information…
But Starved For Knowledge
![Page 25: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/25.jpg)
@BritneyMuller 25
![Page 26: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/26.jpg)
@BritneyMuller 26
“The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey
![Page 27: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/27.jpg)
@BritneyMuller 27
This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all come into play!
![Page 28: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/28.jpg)
@BritneyMuller 28
![Page 29: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/29.jpg)
@BritneyMuller 29
Foundational Data
You wouldn’t build a house without a foundation.
So, why build a website without research?
Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg
![Page 30: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/30.jpg)
@BritneyMuller 30
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ure et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend erit in voluptate velit esse cillum. Lorem sipsum dolor set amet.
BRAUMGroupPresentation Title Name
![Page 31: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/31.jpg)
@BritneyMuller 31
![Page 32: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/32.jpg)
@BritneyMuller 32
You don’t need to know code to do
this!!!
![Page 33: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/33.jpg)
@BritneyMuller 33
![Page 34: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/34.jpg)
@BritneyMuller 34
![Page 35: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/35.jpg)
@BritneyMuller 35
![Page 36: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/36.jpg)
@BritneyMuller 36
![Page 37: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/37.jpg)
@BritneyMuller 37
Out Care Your Competitors
![Page 38: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/38.jpg)
@BritneyMuller 38
Big Data: What It Doesn’t Tell YouCase Study
![Page 39: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/39.jpg)
@BritneyMuller 39
![Page 40: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/40.jpg)
@BritneyMuller 40
![Page 41: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/41.jpg)
@BritneyMuller 41
![Page 42: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/42.jpg)
@BritneyMuller 42
![Page 43: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/43.jpg)
@BritneyMuller 43
![Page 44: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/44.jpg)
@BritneyMuller 44
![Page 45: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/45.jpg)
@BritneyMuller 45
Actionable Take AwaysTools of the trade
![Page 46: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/46.jpg)
@BritneyMuller 46
Do you provide clients with monthly GA Reports?
![Page 47: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/47.jpg)
@BritneyMuller 47
GA Custom Reports HackBuild a custom dashboard to set and forget
![Page 48: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/48.jpg)
@BritneyMuller 48
![Page 49: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/49.jpg)
@BritneyMuller 49
![Page 50: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/50.jpg)
@BritneyMuller 50
![Page 51: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/51.jpg)
@BritneyMuller 51
74% will abandon a mobile site if it takes more than 5 seconds to load. 74%
![Page 52: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/52.jpg)
@BritneyMuller 52
Make your website 68% faster with one line of code!
![Page 53: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/53.jpg)
@BritneyMuller 53
Pre-resolve DNS hostnames for links later in the page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links (Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>
![Page 54: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/54.jpg)
@BritneyMuller 54
Which image is compressed by -65%?!?
![Page 55: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/55.jpg)
@BritneyMuller 55
![Page 56: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/56.jpg)
@BritneyMuller 56
![Page 57: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/57.jpg)
@BritneyMuller 57
\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
![Page 58: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/58.jpg)
@BritneyMuller 58
![Page 59: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/59.jpg)
@BritneyMuller 59
![Page 60: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/60.jpg)
@BritneyMuller 60
Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/
![Page 61: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/61.jpg)
@BritneyMuller 61
![Page 62: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/62.jpg)
@BritneyMuller 62
![Page 63: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/63.jpg)
@BritneyMuller 63
![Page 64: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/64.jpg)
@BritneyMuller 64
![Page 65: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/65.jpg)
@BritneyMuller 65
![Page 66: SearchCon 2016 | Data Talks, We Listen with Britney Muller](https://reader036.vdocuments.mx/reader036/viewer/2022081520/58e8d87f1a28abb3398b6465/html5/thumbnails/66.jpg)
@BritneyMuller 66
Thank you