Searchable SiteWeb Editor Tips Webinar

Search

Google Content Violations Videohttps://www.youtube.com/watch?v=yFxNda5Z4eE

By following the guidelines you will help your users to have a better experience on your site.

Content

• Search engines can only read the programming code with which they are developed

• Flash has joined Google results but can not be optimized as HTML.

• Graphics, sounds and videos are part of a page that search engines can not decipher

Content – HTML tags

• HTML tags of importance:• Title• H1, H2, H3• Relevance of website content• URL• Images• Outgoing Links

Content – Title

Define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important words describe the page or section to which we refer.http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html

Content – H1, H2, H3 tags

Contents importance depends on the number that accompanies it, H1 being the most important and so on until H6. The Title is H1 for ISU Extension and Outreach pages, automatically.http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html

Content – Relevance

Create lots of keyword-rich content to make your website searchable. Search engines read code and text, so you should take time to write meaningful content that is relevant for your visitors and naturally includes keywords that people are likely to search.

http://www.alamowebsites.com/search-eng/make-your-website-searchable/

Content – URL

Be descriptive as possible in the text surrounding a document link. For example, It’s a good idea to describe the document and also label the document name to match.

Content – URL

Try to reference a number of resources that extend and complement your page content. A good way to do this is by utilizing a sidebar in your news articles to reflect “Related information” with links to other articles or content pages on the site.

Content – Images

Search engines can’t “see” what’s in pictures and graphics, but if you name the image files with appropriate keywords, give them good ALT tags, and include captions or put the images right next to related content, it will help make your website searchable.

http://www.alamowebsites.com/search-eng/make-your-website-searchable/

Search – Examples

Search TermHorticulture and Home Pest Newsletter

IMAGE

IMAGE

How to Search on Google

How to Search• http

://mashable.com/2011/11/24/google-search-infographic/

Search - Example

What you want:

How to Can Pears

Site:extension.iastate.edu~pears “canning”

Search - Example

Search - Example

References

• http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html

• http://www.alamowebsites.com/search-eng/make-your-website-searchable/

• https://support.google.com/webmasters/answer/35769?hl=en

• http://mashable.com/2011/11/24/google-search-infographic/