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1. wtf is ad fraud?richard foan11th november 2014tcommunications and innovationsmarketingpresentations2014wtf uk 2014 2. “concerns over ad fraud, viewability and overall…
1. programmatictaking overmarco bertozzi,president audience on demand emea & northamerica client services@m_bertozziwtfhappened?the world 2. a journey away from clicks…
8/10/2019 wtf programmatic 1/20thewtf dictionaryexplains, in plain english,the terms and tools ofprogrammatic advertising.digiday8/10/2019 wtf programmatic 2/202automation…
1. 'wtf is premium programmatic on the sell-side'? 2. why should “far” know the answer? 3. “premium?”what’s in a name? 4. as an industry we aren't…
1 wtf is programmatic? real time bidding cheap remnant inventory crappy inventory race to the bottom automation efficiency @carlkalapesi • technology can deliver benefits…
sponsored by wtf upfronts/newfronts table of contents 01 introduction 02 the upfronts: a brief history 06 the newfronts: a briefer history 11 the future 08 the newfronts…
wtf is programmatic advertising? digiday from the editors at digiday: an essential guide to the acronyms and underpinnings of modern digital advertising systems 01. wtf is…
get with the programmatic debunking the industryâs most common myths ten myths in programmatic 1 2 3 4 5 6 7 8 9 10 1 programmatic will inevitably lead to the death of the…
âbiggest challenges in programmaticâ the promise of programmatic programmatic tv targeting age/gender age/gender behavioral/ psychographic data sources nielsen nielsen,…
1. rtb ad spend is growing fast. rtb will account for over $18.2billion of u.s. digital ad sales in 2018, up from just $3.1 billion in2013, growing at a compound annual growth…
1. wtf is attributionjenny kirby 2. 2 3. the last click is not the whole story31 2 3 4 5conversionthe last click here is direct to site – it doesn’t mean the other clicks…
1. wtf is programmatic? 8.8.17 2. about me 2 senior media strategist the media kitchen 3. agenda 3 • programmatic overview • how does it work? • dco • q&a 4.…
360i template absolut oak how absolut found value in programmatic wtf programmatic december 2016 1 an international group staff members 18,523 of profit from recurring operations…
1. wtf is my yieldstrategy?risk vs. rewardelaine dela cruz - digital trading directordennis publishing 2. 3 things1. risk vs. reward: 10 questions that shaped our approachto…
1. wt f i s a data strategy ?1 1 t h n o v 2 0 1 4alex lovelesshead of data consulting@alexmloveless 2. why the f**k a data strategy? 3. data = strategy 4. what are your…
1. sue huntsenior director, programmatic 2. how didwe gethere? 3. late 20s/early 30sthe tv set debutsabout 50 years laterbarb is introduced tomeasure audiencesand provide…
wtf native at scale matt o’nell founder & principal digiday wtf native october 8, 2015 london five key things a clear definition benefits to buyers and sellers technical…
1. wtf is adfraud? 2. breaking news…25-50% of money spent ondigital advertising iswasted! 3. advertiseragencypublisher 4. study…
powerpoint presentation best practices 2 how we buy and sell media is drastically changing. so is how we are consuming and engaging with advertising. 4 how do we continue…
wtf is up with viewability? jeff burkett senior director, sales operations and product strategy @burk504 vendors only care about the buy-side* measurability is just as important…