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1. welcome tochapter no: 08 of mkt 425: consumer behaviorchapter name: perception modular: mr. afjal hossain lecturer department of marketing, pstuleon g. schiffman &…
2014 consumer behaviour pgdm prof. mohan b.rao for restricted circulation only p e r c e p t i o n 2014 consumer behaviour pgdm prof. mohan b.rao for restricted circulation…
1. two persons one stimuli different reactions and comprehension. example: 50 % off on peter england shirts. one says very good: other say company is selling outdated…
8/8/2019 cb 4+ +perception+&+consumer+behaviour 1/638/8/2019 cb 4+ +perception+&+consumer+behaviour 2/638/8/2019 cb 4+ +perception+&+consumer+behaviour 3/638/8/2019…
7/30/2019 cb week 4 ppt-perception 1/48chaptersixconsumer perception7/30/2019 cb week 4 ppt-perception 2/48learning objectives1. to understand the sensory dynamics ofperception.2.…
1. unit ii: perception – nature of perception – perception and marketing strategy; motivation – motivationtheory and marketing strategy; personality and emotion. unit…
8/4/2019 cb 4 attention ansd perception (part-2) (1) 1/55attention (contd..)is it necessary for consumers to be aware of astimulus can attentional resources not being used…
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