search & social: a match.com made in heaven or tinders awkward hook-up?

Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation

Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?

Presented by: James Svoboda @realicityDownload: www.webranking.com/presentation

http://www.webranking.com/


SEARCH & SOCIAL’SDATING HISTORY




Matt Cutts at WordCamp 2007

“Google Wants to Be a Reflection of the Web"



LINKS HELPED MEASURE the WEB

Credit: people.cs.uchicago.edu



WEBLOGS became PERSONAL EXPRESSION

Credit: socialmediabuff.com



BLOG POSTS = PHEROMONES of SEARCH



PEOPLE ABANDONED BLOGS for SOCIAL



SOCIAL KEEPS SECRETS from GOOGLE



THE HIDDEN WEB



SEARCH’S FIRST LOVE – TWITTER & FACEBOOK

Credit: magsmusingsblog.wordpress.com



THEY WERE NAIVE

Credit: giphy.com



IT GOT KIND Of…

Credit: fbcjaxe3.files.wordpress.com



SEARCH WANTED COMMITMENT. SOCIAL DIDN’T.



GOOGLE GOT IMPATIENT

Credit: en.yibada.com



GOOGLE+ provided NEW DATA & INSIGHTS

Credit: vgmmdi.com



GOOGLE+ - A LONELY PLACE

Credit: rsvlts.com



Google <3’s Twitter (again) (for now)

Credits: billboard.com



ATTRACTING SEARCHwith SOCIAL




DEMOGRAPHICS



SELF-DEFINED GEOGRAPHIC RELEVANCE



GEOGRAPHIC RELEVANCE via CHECK-INs



WEB CONNECTIONS



TOPICAL & COMMUNITY AUTHORITY



SHARE for FAST INDEXING of CONTENT

Credit: kimballstock.com



INCREASE SOCIAL PROFILE AWARENESS



USE SOCIAL SITE AUTHORITY



CONTROL YOUR BRAND SEARCHES

Credit: .



YOUR SOCIAL UPDATES in SEARCH



INCREASE SOCIAL PROOF for PPC



SOCIAL CONNECTIONS



LINKS, SHARES & AUTHORITY

Credit: steveshoemaker.biz



REAL FOLLOWERS ONLY

Credit: musicgrind101.com



REAL CONNECTIONS, REAL ENGAGEMENT



GOOGLE RIPPLES – MEASURING TRIBES?

Credit: jeffalytics.com



CONNECTIONS & SHARES INFLUENCE SEARCH?



WILL THEY or WON’T THEY?

Credit: sophietsimmons.com



MAYBE THEY ALREADY ARE…



SMBMSP #82 - Social + Search

download: www.webranking.com/presentation

James SvobodaCEO WebRanking, Co-Founder MnSearch

t: @realicity e: [email protected] b: www.webranking.com/blog

SMB MSP– September 2015

THANK YOU!

http://www.webranking.com/presentation



search & social: a match.com made in heaven or tinders awkward hook-up?

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