search pages and results lis 385e: information architecture and design by: alex chung 10-05-04
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Search Pages and Search Pages and ResultsResults
LIS 385E: Information Architecture and Design
By: Alex Chung10-05-04
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What do We Search?What do We Search?
Entertainment: mp3, music, movies…Entertainment: mp3, music, movies… Education: journals, books…Education: journals, books… Work: Programming functions, Work: Programming functions,
software tutorials…software tutorials… Purchase: best deals, users rating Purchase: best deals, users rating
and recommendation…and recommendation… Living related information: recipe, Living related information: recipe,
driving directions, maps, news…driving directions, maps, news…
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Why do We SearchWhy do We Search
To get resultsTo get results To save timeTo save time To To findfind related related and similar topicsand similar topics To To provideprovide further browsing and further browsing and
searching activitiessearching activities
““Fill our information need”Fill our information need”
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Why does our website need Why does our website need search?search?
Search helps when there is too much Search helps when there is too much information to browseinformation to browse
Search helps fragmented sitesSearch helps fragmented sites Search should be there because Search should be there because
users expect it to be thereusers expect it to be there
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Design patternDesign pattern
Have search features that are useful Have search features that are useful and usable. and usable.
Pay attention to which words users Pay attention to which words users type in.type in.
How to present the resultsHow to present the results How customers interact with the How customers interact with the
resultresult What happens if users cannot find What happens if users cannot find
what they wantwhat they want
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Major Search EnginesMajor Search Engines::
Google, Yahoo, MSN Search, Lycos, Ask JeevGoogle, Yahoo, MSN Search, Lycos, Ask Jeeves, AOL Search, AltaVista, HotBot, Netscape es, AOL Search, AltaVista, HotBot, Netscape Search, WiseNut, Inktomi, Teoma, LookSmaSearch, WiseNut, Inktomi, Teoma, LookSmart, AllTheWeb.com, Open Directory, Overturrt, AllTheWeb.com, Open Directory, Overture…e…
**Simple search forms****Simple search forms**
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Basic layout of search Basic layout of search enginesengines
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Basic Search OptionsBasic Search Options
Search in Plain EnglishSearch in Plain English For new Web searchersFor new Web searchers AltaVista, Google, Hotbot, Lycos, Northern LigAltaVista, Google, Hotbot, Lycos, Northern Lig
ht, but not Yahoo!ht, but not Yahoo! RephrasingRephrasing
Searching for Multiple Words and PhrasesSearching for Multiple Words and Phrases ANDAND OR OR NOTNOT
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AND SearchAND Search Used by most peopleUsed by most people Default search option on Google, HotBotDefault search option on Google, HotBot OthersOthers
Search for Monet AND PissarroSearch for Monet AND Pissarro Search for +Monet +PissarroSearch for +Monet +Pissarro
OR SearchOR Search Result in very large number of hitsResult in very large number of hits Default search tool on AltaVistaDefault search tool on AltaVista
Search for automobile carSearch for automobile car Search for automobile OR carSearch for automobile OR car
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NOTNOT Search for coffee “Java”, not programmiSearch for coffee “Java”, not programmi
ng language “Java”?ng language “Java”? Search for: Java –programmingSearch for: Java –programming Search for: Java NOT programmingSearch for: Java NOT programming Search for: Java AND NOT programmingSearch for: Java AND NOT programming
Be ware of throwing away some good stuff.Be ware of throwing away some good stuff. Really know what you are looking for.Really know what you are looking for.
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Search ResultsSearch Results Recall:Recall: the ratio of the number of retrieved relevant the ratio of the number of retrieved relevant
documents to the number of documents to the number of totaltotal documents documents in collectio in collectionn..
# of # of relevant documents retrievedrelevant documents retrieved = ------------------------------------------------= ------------------------------------------------ # # of of total total documentsdocuments in collection in collection
Precision:Precision: the ratio of the number of retrieved relevant the ratio of the number of retrieved relevant documents to the number of retrieved documents. documents to the number of retrieved documents.
# of # of relevant documents retrievedrelevant documents retrieved = ------------------------------------------------= ------------------------------------------------ # # of of relevant relevant documentsdocuments in collection in collection
If focusing on If focusing on recall recall,, it it often often produceproduce a lot of junk. a lot of junk. If If focfocus on precisionus on precision,, it is possible that it might miss some impo it is possible that it might miss some important information. rtant information.
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Provide relevant summaries with the searcProvide relevant summaries with the search results.h results.
Offer clear organization of the Search ResuOffer clear organization of the Search Results.lts.
Provide good hyperlinked titles for each hit.Provide good hyperlinked titles for each hit. Use log files to tailor results for the most coUse log files to tailor results for the most co
mon search terms (popularity).mon search terms (popularity). Common misspelling checks.Common misspelling checks. Provide support for common search tasks.Provide support for common search tasks.
Search Result PagesSearch Result Pages
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The statistics of The statistics of numbers of the numbers of the results foundresults found
Original Query
Page or document Page or document titlestitles
URL of returned pageURL of returned page
Page Page summariessummaries
Spell Checks
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Links to the next set of
results
Provide chance to search again
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Organized vs. Organized vs. UnorganizedUnorganized
01
2
12
6
0
2
4
6
8
10
12
# of participants
StronglyDisagree
Disagree Neutral Agree StronglyAgree
Response Scale
Organized search results are more appealing
http://www.mooter.com/http://www.google.com/
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Organized vs. Organized vs. UnorganizedUnorganized
01
2
8
10
0
2
4
6
8
10
# ofparticipants
StronglyDisagree
Disagree Neutral Agree StronglyAgree
Response Scale
Organized search results are more useful when searching forinformation
http://www.mooter.com/http://www.google.com/
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Organized vs. Organized vs. UnorganizedUnorganized
0 0
2
0
6
1
1011
3
9
0
2
4
6
8
10
12
# of participants
StronglyDisagree
Neutral StronglyAgree
Response Scale
Total Satisfaction
Mooter
http://www.mooter.com/http://www.google.com/
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Can’t find Results?Can’t find Results?
Clear Clear unsuccesunsuccessful search sful search messagemessage
suggestions for suggestions for searching searching againagain
Easy to type in the search again
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Keep search tool in a consistent place on eKeep search tool in a consistent place on every page.very page.
Straightforward search forms.Straightforward search forms. Appearance.Appearance. MMeaningfuleaningful descriptiondescription.. Result Organization.Result Organization. Open a new window.Open a new window. Help/Support. Help/Support.
IA Search DesignIA Search Design
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ReferenceReference Schlein, M. Alan(1999) Schlein, M. Alan(1999) Find it Online: the CompletFind it Online: the Complet
e Guide to Online Research. e Guide to Online Research. Tempe,AZ: Facts on DTempe,AZ: Facts on Demand Pressemand Press
Morville, Peter(1999) Morville, Peter(1999) The Internet Searcher’s HaThe Internet Searcher’s Handbook.ndbook. New York: Neal-Schuman Publishers, Inc. New York: Neal-Schuman Publishers, Inc.
Ackermann, Ernest and Hartman, Karen(1999) Ackermann, Ernest and Hartman, Karen(1999) ThThe information Specialist’s guide to searching &ree information Specialist’s guide to searching &researching on the Internet & WWW.searching on the Internet & WWW. London: Fitzro London: Fitzroy Dearborn Publishers.y Dearborn Publishers.
Hock, Randolph(2001) Hock, Randolph(2001) The Extreme Searcher’s GThe Extreme Searcher’s Guide to Web Search Engines.uide to Web Search Engines. New Jersey: CyberAg New Jersey: CyberAge Books.e Books.
Glossbrenner, Alfred and Glossbrenner, Emily(200Glossbrenner, Alfred and Glossbrenner, Emily(2001) 1) Search Engines for the WWW. Search Engines for the WWW. Berkeley, CA: PeaBerkeley, CA: PeachPit Press.chPit Press.
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ReferenceReference Morville, P., Rosenfeld, L. B. & Janes, J. (1999) Morville, P., Rosenfeld, L. B. & Janes, J. (1999)
The Internet searcher’s handbook : locating iThe Internet searcher’s handbook : locating information, people, and software.nformation, people, and software. 2nd Edition. 2nd Edition. Neal-Schuman Publishers, Inc. NY, USA.Neal-Schuman Publishers, Inc. NY, USA.
Van Duyne, D., Landay, and Hong, J. (2003) Van Duyne, D., Landay, and Hong, J. (2003) ThThe Design of Sites. e Design of Sites. Addison-Wesley, MA, USAAddison-Wesley, MA, USA
Large, Andrew and Hartley, R.J.(1999) Large, Andrew and Hartley, R.J.(1999) InInformation Seeking in the Online Age: Priformation Seeking in the Online Age: Princeples and Practice.nceples and Practice. UK: Bowker-Saur.UK: Bowker-Saur.
www.searchenginewatch.comwww.searchenginewatch.com