search experiences branded search engine proposal (groupon uk)-1
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* Notification of Proprietary Information and Confidential Information: This proposal includes data that will not be duplicated,
used, or disclosed, in whole or in part, for any purpose other than to evaluate this proposal.
Get Your Own Branded Search Engine with
Brand Partner Initiative
An opportunity for brand dominance in online search.
Are You Ready to Join The New Generation of Search?
© 2010, Search Experiences, LLC. All Rights Reserved. Proprietary and Confidential.
1501 Broadway, 12th Floor ~ New York, NY 10036 ~ United States of America
E-mail: [email protected] ~ Tel: 1.800.805.5385 ~ Fax: 1.800.805.5389
Search Experiences, LLC – Branded Search Solutions Page | 1
If you had foresight and knew the next big thing online and you had the opportunity to
jump on board when the window presented itself would you?
is currently bringing together a consortium of strategic partners
from the leading content providers online. This brings about an innovative service…
Custom Search Engine Solutions for large brands.
This presents an entirely new form of media that is
both potent and affordable, with endless perks
from daily brand awareness to access to the
purest forms in consumer engagement.
Join Brand Partner Initiative.
Your chance to affordably align your brand
with the most popular activity online…SEARCH!
Contents
About
Opportunity Knocks…
Why a Branded Search Engine?
The Effect
Branded Search Engine Primary Benefits
Branded Search Engine Package Features
The Difference
* The trademarks and logos displayed in this proposal are the registered trademarks of the respected companies and are used
solely for educational purposes. Nothing contained should be construed as granting, by implication, estoppel or otherwise, any
license or right to use any trademarks or logos without the express written permission of the respected owners.
Search Experiences, LLC – Branded Search Solutions Page | 2
Headquartered in the heart of New York City’s Time Square,
is pushing the boundaries of innovation and
creativity in the integrated media space by designing and developing
Custom Search Solutions using cutting edge Web 3.0 technology.
Supported by a strong team of Authorized Resellers in strategic media
agencies around the world, is stirring waves in the search industry
while gaining a critical mass of clients and establishing a strong presence as first mover.
mission is to become the World Leader in
Custom Search Solutions and create a new paradigm shift in
common search usage behavior, which will shape the future of
search as we know it. Simply put, we are changing the way the
world searches the web.
Head Office: Search Experiences, LLC ~ 1501 Broadway, 12th Floor ~ New York, NY 10036
United States of America ~
1-800-805-5385 Hours Mon-Fri, 9:00 am - 5:00 pm, EST
invites you to seize this exceptional opportunity to show your
customers that you are striving to meet their changing needs online…an opportunity
that presents itself as the best value for any corporation that is ready to evolve into the
new age of marketing and brand strategy initiatives.
With a Branded Search Engine your marketing plan
becomes energized and instantly engaged within the
new advertising power of online search, with…
An Account Manager, Design and Development Support
Team, and a newly charged Corporate Synergy that
fosters Continual Innovation and Experiences Growth.
Search Experiences, LLC – Branded Search Solutions Page | 3
According to Nielson NetRatings (www.nielson.com) the authority source for delivering
comprehensive measurement and analysis of online audiences, the most popular
activity online is Search, part of 85.9% of users internet behavior. Search is such a
common activity daily for each of us, including the 250 million internet users in North
America and 1.7 billion people online worldwide. This is a staggering fact and up until
now major search engines have enjoyed a monopolistic position for users search. But,
when we consider from the user’s perspective the actual search experience offered by
these large search engines for such a regular activity, it is very impersonal, uniform,
generic, controlled, and bland, a “One Size Fits All” experience.
But the fact is, all web users online are individuals, having different interests,
preferences, perspectives, passion points and brand loyalties. As such, it would be far
more appealing if we each had a choice about the type of search experience we want
to have. In the same way we have a choice for other regular activities such as the
music we want to listen to, the TV channels we want to see, the food that we eat, etc.
This is where is
revolutionizing the way we search. Our
approach is simple, we treat the Internet
just like a big pizza, and we cut it up into
smaller “slice” target segments. Gone are
the days of the “One Size Fits All” and what
is left is relevant content for your consumer,
the person that you want to target. We
offer an exciting, innovative service creating custom for our brand
partners to match their target market user’s interests and brand loyalty. Whether it is a
sports team, university, music artist, celebrity, corporate brand etc. Whatever the target
market (eg. fans, students, customers etc.) we can create a search experience shaped
and themed for their needs who would in turn appreciate, value and use regularly the
search experience we create for them.
This benefits internet users and gives them a welcome choice in search they never had
before, a tailored search experience designed specifically to their interests. While they
still get the usual relevant search results they expect from the large mass market search
engines, in addition the whole search experience is designed with information they
want to see while they search. For instance, rather than annoying, unwanted sponsored
links on the right of search results where advertisers scramble to compete for search
terms, on the other hand uses this highly visible space for custom
content the user would prefer to see and more interested in, such as news headlines,
videos, images, social network feeds, anything depending on our brand partners
recommendation of what their target market is most interested in.
Search Experiences, LLC – Branded Search Solutions Page | 4
Our exciting approach creates a satisfying experience for users while they search
online and serves as an effective marketing tool for brand partners to reach their target
market, complimenting and driving more traffic to their main website. The following
diagrams illustrate the effect a well designed Branded Search
Engine has on reshaping a target audiences internet activity online and visitor habits.
Target Audience Internet Activity (BEFORE solution)
Target Audience Internet Activity (AFTER solution)
BRAND PARTNER WEBSITE
SEARCH ENGINE
LOYAL USERS
indirect visits
direct visits
FREQUENT
USAGE
OCCASIONAL
VISITOR
bland
search
experience
BRAND PARTNER WEBSITE
BRANDED SEARCH ENGINE
LOYAL USERS
(increased
satisfaction)
increased
indirect visits
direct visits
FREQUENT
USAGE
FREQUENT
VISITOR
enjoyable
search
experience
Search Experiences, LLC – Branded Search Solutions Page | 5
The primary benefits of a Branded Search Engine are;
Brand Partner Benefits:
Daily reaching target audience through search as a regular touchpoint.
Daily brand awareness of brand partners product and services.
Increased web traffic to brand partners website.
Increased page views at brand partners website.
Increased return visits to brand partners website.
Increased unique visits to brand partners website.
Improved Effectiveness of advertising campaigns.
Increased ad impressions for existing advertisers or house ads.
Increased ad clicks for existing advertisers or house ads.
Increased sales for existing advertisers or house ads.
Increased ROI for existing advertisers or house ads.
Increased revenue from existing advertisers.
Extending ad reach coverage for existing advertisers.
Insights into search behavior of brand partners target audience.
Detailed Analytics of brand partners target audience daily search usage.
Effective Viral Marketing Tools including browser toolbars & web search widgets.
etc... etc…
User Benefits:
Improved and enjoyable search experience.
Increased satisfaction and happiness.
Highly relevant search results to search queries.
Personalized search experience matching their interests.
No unwanted PPC sponsored links.
Daily updates from the brand partners website.
Up-to-date information about the brand partner.
Targeted advertising matching their interests.
Viral tools to spread the word to their friends.
Web search widget to embed on their personal blogs and social profiles.
Themed banners to embed on their personal blogs and social profiles.
Themed search toolbar to add to their web browser.
etc... etc…
Search Experiences, LLC – Branded Search Solutions Page | 6
Branded Search Engine Package includes the following
Features.
Custom Branded Search Engine
A state-of-the-art Custom Branded Search Engine themed for Brand
Partners using proprietary search platform. It
will be owned and managed by and licensed
on an ongoing service basis. Brand Partners will have custom
content and advertising exclusivity on all search engine result pages.
Custom Branded Search Engine Homepage
Custom
Toolbar
Custom
Page Content
Custom
Search Bar
Custom
Branded Logo
Search Experiences, LLC – Branded Search Solutions Page | 7
Custom Branded Search Result Page
Web Promotion and Traffic Building
The new Custom Branded Search Engine will be actively promoted
after launch to increase public awareness and generate targeted
traffic to bring online success in both the short term AND the long
term! The following web promotion services will be provided by
expert marketing team; Unique Article Creation
and Distribution Online, Manual Directory Submission to thousands of SEO-friendly web
directories, Hundreds of Social Bookmarking Submissions, etc.
Exclusive
Leaderboard
Banner
Custom
Branded Logo
Custom
Tag Line
Custom
Sidebar
Content
Relevant
Search Results
Search Experiences, LLC – Branded Search Solutions Page | 8
Viral Marketing Tools
Effective viral marketing tools will be developed to generate interest
in your Custom Branded Search Engine. Offer these tools for free at
your website to generate a sustainable return traffic model.
Professional advice will be given as to how these viral tools can be
used successfully to compliment a Brand Partners existing integrated
marketing strategy and drive traffic. The viral marketing tools include; a Custom Link to
Us Banner Set, Custom Browser Search Toolbar and Customer Web Search Widget Set.
Design and Development Support
Our team of professional web designers and developers will be
assigned to work closely with Brand Partners throughout the creation
and development of the Custom Branded Search Engine and will
make unlimited design revisions until the Brand Partner is 100%
satisfied prior to going live.
Site Management, Hosting and Bandwidth
The Custom Branded Search Engine will be hosted and managed by
us at our data center. server administrators will
monitor and manage traffic 24/7 and provide as much bandwidth
as needed to support website visitors.
Personal Account Manager
A personal account manager will be assigned to offer any
assistance for any updates or requests.
An affordable secret weapon in brand dominance online!
…….are you with us?
Custom
Banners
Custom
Browser Toolbar
Custom Search Banners
Micro Bar (88 x 31 Pixels)
Button 1 (120 x 30 Pixels)
Button 2 (120 x 60 Pixels)
Web Search Widget Web Search Banner Widget
Search Experiences, LLC – Branded Search Solutions Page | 9
Below are some unique factors about the technology powering
Branded Search Engines ahead of the rest;
All-In-One Search Experience
The majority of the 1.7 billion people using the
Internet globally display similar search behavior
characteristics when browsing online, such as
manually typing web addresses, sifting through long
lists of bookmarked sites in their person al favorite’s
folder and switching between various search
providers to find content they are seeking.
overcomes these at times
tedious search behavior characteristics by integrating popular search content
effortlessly within the same search portal experience, saving time and frustration.
Header Search Bar
Integrated search services from our strategic partners are easily accessible in a
header search bar which displays unique, comprehensive, up-to-date content at a
users fingertips! Some of the most commonly used search services are listed below.
Web Search
Find anything from across
the Web.
Local Search
Find local businesses and
services in your area.
Shopping Search
Save money and compare
prices before you buy.
Images Search
Find photos and pictures
from across the Web.
Travel Search
Find great deals on flights,
hotels and car rentals.
Video Search
Over 20 million hours of
video. Search it all.
Better Web Search Results
The Internet is an enormous and constantly changing medium, making it impossible
for any single engine to reach the entire World Wide Web. web
search platform makes searching the Internet effortless by delivering the top results
from the Web's leading search engines, including Google, Bing and Yahoo! By
harnessing the collective power of the most popular engines means users receive a
richer and more relevant spectrum of results that they could get using any single
search engine.
Search Experiences, LLC – Branded Search Solutions Page | 10
Best of the Web Content
patent pending search platform incorporates syndicated
private-label content from the leading sources online, enabling the user to get the
best possible search results for their query. The following screen grab examples show
the source of where selected search results are extracted on-the-fly.
Images Search – Powered by ® Encyclopedia Search – Powered by ®
Travel Search – Powered by ® Video Search – Powered by ®
Shopping Search – Powered by ® Auction Search – Powered by ®
Search Experiences, LLC – Branded Search Solutions Page | 11
Now Accepting Orders
Low Setup Fees (one-time)
Affordable Service Plans
Flexible Payment Options
Introductory Special Rates
Time to Deliver: 8 weeks
Call Sales at +1 800.805.5385
or E-mail sales@ .com
1501 Broadway, 12th Floor ~ New York, NY 10036 ~ United States of America
Fax: +1.800.805.5389
© 2010, Search Experiences, LLC. All Rights Reserved. Proprietary and Confidential.