search engines ranking presentation (reseller)
TRANSCRIPT
![Page 1: Search Engines Ranking Presentation (Reseller)](https://reader036.vdocuments.mx/reader036/viewer/2022062404/554cecbdb4c90513118b4942/html5/thumbnails/1.jpg)
By EDWARD CHONG
Online Business Analyst
WEB :www.searchenginesservices.com
BLOG: seodaddy.blogspot.com
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After this session, you will be able to:-
• Define what is Search Engines Marketing.
• Explain the importance of Search Engines Marketing.
• Tell the current “searching” trend.
• Explain what Search Engines looking for.
• Understand how to obtain better business conversion.
• Understand the importance of Website data.
• Know how “conversion” works
• What is SEO Methodology.
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• An Online Advertising
• An Online Exposure
• Website Visibility
Organic/ Natural Search
PPC, PPV, PPA
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“leather seat”
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“monorail”
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• The #1 way people find websites.
• People use search engines - a lot.
• Billions of pages. Millions of searches.
• Qualified traffic ready to buy.
• More effective than banners.
• Marketing managers "know" they work.
• Competitors inaction - your opportunity – stay ahead of your competition.
• Easy to track and analyze your visitor or users behavior.
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• Age of site
• Length of time domain has been registered
• Age of content
• Regularity with which new content is added
• Age of link and reputation of linking site
• Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed)
• Uniqueness of content
• Related terms used in content (the terms the search engine associates as being related to the main content of the page)
• Google Pagerank (Only used in Google's algorithm)
• External links, the anchor text in those external links and in the sites/pages containing those links
• Hosting uptime
• Broken outgoing links not rectified promptly Unsafe or illegal content
• Actual click through rates observed by the search engines for listings displayed on their SERPs
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MAP Overlay New & Return Visitors
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Visitors Time spent on site
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Traffic Sources Search Terms
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Top Landing Pages Top Exits Pages
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Site Overlay Goals Conversions
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Conversion Rate Goal Funnel Visualization
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WEBSITE RANKING
To obtain top positions in Search Engines (Google, Yahoo! & Live.com)
BUSINESS VISIBILITY
To Create as much as Website Visibility on marketing channels.
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CONVERSIONS
To convert Website traffics and visitors into Website Business Leads or purchase customers
REVIEW & MAINTAIN
To review and maintain performances.
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SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES
SEO
SETUP
RETAIN
REVIEW
EXPOSURE
CONVERSION
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SE Coordinator:SE Submission
SE Coordinator:SERP
SE Marketer: SEO Assessement
Monitoring of relevancies (keywords, Title & Description)Back links checks Competitors analysisMonthly ranking analysisKeyword density analysis Anchor text analysisInternal link checkSite structures reviewSite Contents & Graphics Analysis
2 weeksSearch Engines Results Page
Page indexing Analysis Search Engines Submission
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SEO Maintenance
Continuing content development Inbound Link Building
Development of Qualified Links Outbound Link Building
Content Writing & Freshening Article Submissions
Ongoing Page Submission Generate Reciprocal Links
Graphic Enhancements Monthly Ranking Report
Make Adjustments to Site Title and Description improvement
Keyword Effectiveness Indexing (KEI) Link Site Within Network
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WEBSITE ANALYSIS & SEO SETUP
SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc)
REVIEW & CHECK RANKING (End of the Month)
1. Search Engines Ranking Reports
2. Website Traffic & Statistic Reports
MANDATORYRM100
MANDATORYRM500
(Charged only when RANKING shown i.e
“NO RANK, NO CHARGE”
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MAINTAIN RANKING, REVIEW & MONITOR
1) Development of Qualified Links2) Content and Website Structure Analysis3) Content Freshening4) Ongoing Page Submission5) Graphic Enhancements6) Inbound & Outbound Link Building7) Title and Description improvement8) Keyword Effectiveness Indexing (KEI)9) Search Engines Ranking Reports10) Website Traffic & Statistic Reports
OPTIONAL (Recommended)
RM500(Charged only when
RANKING shown i.e “NO RANK, NO CHARGE”