search engine ranking factors revealed
DESCRIPTION
Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012. Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.TRANSCRIPT
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® Searchmetrics GmbH 2012
Search Engine Ranking Factors reveleadMatthias BachorMarketing Director Searchmetrics
Diggit 2012
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About meMatthias Bachor
• Marketing Director Searchmetrics• 14 Years of online experience• Focus on performance marketing
Follow me
• Mail: [email protected]• Twitter: twitter.com/mabadu• Facebook: http://www.facebook.com/matthias.bachor• LinkedIn: http://www.linkedin.com/in/matthiasbachor• Google+:https://plus.google.com/111526970413036813842
11.04.2023 ® Searchmetrics GmbH 2012 2
Search Engine Ranking Factors Revealed
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About SearchmetricsCompany
• Founded in 2007• Leading Search Analytics vendor with international
focus• ~100 full-time employees with locations in Germany, US, UK and France• Largest aggregated database for SEO, SEM and Social data (Searchmetrics
Suite and Searchmetrics Essentials)
Follow us and stay updated
• Twitter: twitter.com/searchmetrics• Facebook: www.facebook.com/Searchmetrics
11.04.2023 ® Searchmetrics Inc. 2012 3
The New Periodic Table of SEO
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09.05.2012 ® Searchmetrics GmbH 20124
The New Periodic Table of SEO
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Known through…
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Companies that use Searchmetrics:
References
11.04.2023 ® Searchmetrics GmbH 2012
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SEO
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
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SEO – Life was easy
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
Source: http://www.planet-wissen.de/sport_freizeit/reisen/traumstrassen/img/portraet_strassen_asphalt_g.jpg
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SEO – Things are getting more complex
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
Source: http://2.bp.blogspot.com/_CXd8fFX5_xc/TMH5ybCFZ9I/AAAAAAAAAdk/7-QQ6rUrUMQ/s1600/uniquelyfact.blogspot.com+%289%29.jpg
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SEO – Why bother?
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
Source: http://wallpaper-3d-hd.ru/img/big/2/3/6/2360.jpg
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1009.05.2012 ® Searchmetrics GmbH 2012
The New Periodic Table of SEO
Take a look into the matrix
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What we have done
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
• 8.000.000.000 Facebook Likes
• 3.000.000.000 Facebook Shares
• 30.000 Result pages
• 10.000 hand picked keywords
Google Ranking Factors 2012 (US Index)http://blog.searchmetrics.com/us/2012/06/07/us-and-uk-seo-ranking-factors-2012/
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1209.05.2012 ® Searchmetrics GmbH 2012
The New Periodic Table of SEO
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Correlation!
20.02.2012 ® Searchmetrics GmbH 2012
Spearman's rank correlation coefficient
The larger the bar, the greater the correlation.
The correlation coefficient is displayed on the x-axis. Greater values along the x-axis (e.g. Facebook Shares) have a positive correlation (the more, the better) while lower values (Title Character Length) have a negative correlation.
Therefore, we can say that the largest correlation occurs between Facebook Shares and the lowest between the Position of Title Keywords. With negative values, the correlation between title character length can be seen: the shorter the title is, the better the ranking.
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1420.02.2012 ® Searchmetrics GmbH 2012
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Correlation Data (causation – correlation!)
The New Periodic Table of SEO
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What can we learn from this information?
20.02.2012 ® Searchmetrics GmbH 2012
Most important findings:
Finding #1: Social has arrived in international markets
Social networking site activity correlates very well with good rankings, just as it has in the U.S. for the past year. That doesn’t mean Facebook Shares, Tweets, etc. are definitively ranking factors, but it looks like, as a kind of user feedback, they are very important and they should take part in SEO strategy.
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1720.02.2012 ® Searchmetrics GmbH 2012
Ranking Factors – Links
Backlinks
% Backlinks with stopword
% Backlinks with keyword
% Backlinks rel=nofollow
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1820.02.2012 ® Searchmetrics GmbH 2012
Number of links in connection with position of landing page:
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What can we learn from this information?
20.02.2012 ® Searchmetrics GmbH 2012
Most important findings:
Finding #2: Backlinks are still SEO gold
Regardless of the rising power of social media, backlinks are and will continue to be one of the most critical factors in achieving good rankings.
The correlation data supports this – following Facebook metrics, the number of backlinks is the factor that most strongly correlates with good rankings.
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The New Periodic Table of SEO
Ads can distract from content
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Key Finding #3 - Ads could be a handicap
09.05.2012 ® Searchmetrics GmbH 2012
The New Periodic Table of SEO
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There is hope..
11.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
Sourcehttp://1.bp.blogspot.com/-2qeLJZg7Erg/TyFCe78yRXI/AAAAAAAAAZA/3YtAr_ct0HA/s1600/hope-1.jpg
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2318.02.2012 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
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2411.04.2023 ® Searchmetrics GmbH 2012
Search Engine Ranking Factors Revealed
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Recommendations for SEO in 2012
20.02.2012 ® Searchmetrics GmbH 2012
1. Social factors are getting more and more important:Start measuring social media signals and motivating users to make your company become more famous
2. Backlinks are still a key factor for SEO
3. Become a brand is important
4. Ads could be a handicap, especially AdSense without content
5. Classic ranking factors like having keywords in the title and more keywords in the content are less important
6. Keywords in domains stay a huge factor
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09.05.2012 ® Searchmetrics GmbH 201226
The New Periodic Table of SEO
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