SEARCH ENGINE OPTIMIZATION

By :-Digital Marketing paathshalaWeb-www.dmpaathshala.com Follow us on : Facebook/Dmpaatshala

INDEX

• What is SEO• What is SEM• Organic v/s Paid• Market Share• Strategic Goals for SEO• How Does Search Engine Work• SEO in 2014• SEO Process• Type of Phases• Finding Keywords• Keyword Research Tool• What is Page Url• Page Meta Description• What is Page Headers Tags• Page Content• Meta Keywords

• Best Places to Put Keywords• Understanding Long Tail• Spiderable Link structures• Use Breadcrumb Navigation• Website Design• Domain Name• Uploding Sitemap File• Robots Meta Tag• Anchor Text• The Psychology of linking• SEO Tactics Method• White Hat SEO• Black Hat or Spamdexing• Gray Hat SEO

What is SEO?

The Process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.The activity of optimizing web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.

What is SEM

Search Engine Marketing

Search marketing(Pay Per Click)

Search engine Display Network

Search engine optimization

(Free/Organic)

SEO is….

To improve the volume and quality of traffic to a website from search engine.

A subset of search engine marketing.

The art of ranking in the search engine.

Marketing by understanding how search algorithms work and what human visitorsmight search.

Organic v/s Paid

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Market Share

Strategic Goals for SEO

Visibility(Branding)

High ROIWebsite Traffic

How Does Search Engine Work

SEO

Crawling

Indexing

ProcessingCalculating Relevancy

Retrieving Result

SEO in 2014A-Quality Content

B-Keywords and Phrases

C-Backlinks

D-Social Engagement

SEO Process

Maintanance

WebaiteAnalysis & Technical

Audit

On page Optimization

Off Page Optimization

Link Popularity

Or Link Building

Social Channels

Submission

Type of Phases

Website Analysis & TechnicalAudit

On Page Optimization

Off Page Optimization

Link Popularity Or Link Building

Social Channels Submission

Maintanance

Website Analysis & Technical Audit

• Number of inbound link http://www.majesticseo.com

• Number of Pages Cached on Google,Yahoo,BING

• Current Ranking on Goolge,Yahoo and MSN

• Load Speed Tools.pingdom.com

• Browser Compatibility

• Sitemap http://seositecheckup.com

• Meta tags

• Dead Links

• Keyword Density

• HTML Errors http://validator.w3.org

On Page Optimization

On page Optimization

Keyword Analysis

Competitor Analysis

Site Analysis

Meta tag Optimization

URL Optimization

Internal Linking

Structure

Content Optimization

Image Optimization

•Competition Keywords (www.alexa.com;semrush.com)

•Site Map and Linking

•Anchor Text (Hyperlinks in content)

•Google Site Map and Robots.txt Creation

Website Design

Optimization

Off Page Optimization

Off Page Optimization

Directory Research & Submission

Sitemap

Link Exchang Canpaign

HTML Sitemap Submission

XML Sitemap Submission

One Way Linking

Reciprocal Linking

Three Way Linking

Link Popularity Or Link Building

• Directory Submission www.dmoz.org,http://dir.yahoo.com

• Creation of Blogs and submitting in relevant Blog websites

• Creation of Articles and Submitting in relevant article websites www.ezinearticles.com

• Press Releases in relevant press releases website.

• Question/Answer websites Like Yahoo,Ask,Quora etc.

• Bookmarking sites – Digg,Reddit

• Classifieds – Justdial,Sulekha,Indiamart

• Guest Posting

• Foram Posting

Social Channels submission

Social Channels submission refers to the Process of Gaining website traffic or attention through social media sites

Maintenance

• Review and maintenance of ranking will involve the following

• Review of optimized content

• Review of meta tags and URL Structuring

• List of Broken Link

• Monitoring of copetitor’s rankings

• Google site map and robot.txt files evaluation

• Link Renaming Link Popularity

• Review of website ranking better than the client’s

• Review of Technical Recommendations made

• Number of Pages indexed in google, Bing,Yahoo

• HTML Validation

Finding Keywords

• Words People would search for to find your Product or services.

• Problems your Prospective customers may be trying to solve with your Product or services.

• Keyword tags on competitors websites.

• Visible Page copy on comprtitors websites.

• Related search suggestion on top search engine.

• By using an online tool like: Google Keyword Tool.

• By analyzing your website carfully and finding out proper keywords.

• Pay attention to stemming for your keywords.

Keyword Research Tool

• Google Adwords Editor

• Wordtracker

• Wordstream

• SEMrush

• Keyword Discovery

• Spyfu

• Keyword spy

What is Page Url

Page Meta Description

What is Page Headers Tags

Page Content

Meta Keywords

Meta Tags

Best Place to Put Keywords

Understanding Long Tail

Cross Link relevant content

Spiderable link structures

Use Breadcrumb navigation

Website Design

Domain Name

Uploding Sitemap File

Robots Meta Tag

Anchor Text

The Psychology of linking

SEO Tactics Method

White Hat SEO

Black Hat or Spamdexing