search engine optimization & social media
DESCRIPTION
SEARCH ENGINE OPTIMIZATION & SOCIAL MEDIA. Anna Bloch Interactive Marketing Analyst. Bari Mogil Senior Interactive Marketing Specialist. WHAT IS SEARCH E N GINE OPTIMIZATION ?. S E O. WHY IS IT IMPORTANT ?. DRIVES MORE VISITORS TO YOUR LISTING PAGES. - PowerPoint PPT PresentationTRANSCRIPT
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SEARCHENGINE OPTIMIZATION
&
SOCIALMEDIA
Anna Bloch Interactive
Marketing Analyst
Bari MogilSenior Interactive
Marketing Specialist
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WHAT ISSEARCH ENGINE OPTIMIZATION?
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SEO
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WHYIS IT IMPORTANT?
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DRIVES MORE VISITORS TO YOUR
LISTING PAGES
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40% OF TRAFFIC TO CORCORAN.COM COMES FROM SEARCH ENGINES
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WHAT IS REFERRAL TRAFFIC?AND WHY DO WE CARE?
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VISITORS COMING TO US FROM
OTHER SITES
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HOW DOES GOOGLE SEARCH WORK?
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WHAT IT ISWHERE IT IS
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THINK LIKE A SEARCHER WRITE ACCORDINGLY
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BEST PRACTICES
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KEEP IT RELEVANT
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NEIGHBORHOOD SEARCHESLOCATION, LOCATION, LOCATION
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IRRELEVANT CONTENT
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FRESH IS BESTBIOS & DESCPRITIONS
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WORST PRACTICES
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ABBREVIATIONS
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NOT ENOUGH INFORMATION
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KEYWORD STUFFING
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VAGUE, ASPIRATIONAL & ‘ARTISTIC’ LANGUAGE
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“Indefinably exquisite, this charming, sumptuous and truly
pulchritudinous townhouse delights the eye and stirs the
soul.”
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“Indefinably exquisite, this charming, sumptuous and truly
pulchritudinous townhouse delights the eye and stirs the
soul.”
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“Flexible 2 bedroom, 1.5 bath space that offers two private outdoor areas, a patio off the lower level and a fantastic garden. This contemporary home is located in a 19th Century Federal-style masterpiece, the perfect marriage of modern detail wit a richly historic pedigree. All units feature high ceilings, gorgeous wide plank floors, and top of the line stainless steel appliances and fixtures including Miele, Kohler, and Grohe.
With excellent subway access and a five-minute stroll from Prospect Park, The Modern Townhouse also finds itself beautifully surrounded by fabulous restaurants and shopping”
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“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”
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“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”
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RECAP
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LOOK AFTER YOUR PAGES
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THINK LIKE A SEARCHER
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ALWAYS BUILD SEO INTO YOUR MARKTING PLANS
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DO’S AND DON’T OF LISTING DESCRIPTIONS
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DO…..USE KEYWORDS 3-4 TIMES IN FIRST PARAGRAPHKEEP DESCRIPTION LENGTH IN MINDUSE KEYWORDS THROUGHOUT DESCRIPTION AS
MANY TIMES AS POSSIBLEUPDATE YOUR LISTING DESCRIPTIONS EVERY 2-3
WEEKS
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DON’T…..KEYWORD STUFFUSE ABBREVIATIONSUSE VAGUE or ARTISTIC LANGUAGE
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SOCIAL MEDIA
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1.28 BILLIONACCOUNTS CREATED
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75% INTERATIONALUSERS OUTSIDE
THE U.S.
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700 BILLION MINUTES
SPENT ON FACEBOOK EACH MONTH
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AVERAGE OF 338 FRIENDS
(20% OF THEM THEY DON’T KNOW)
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LINKED IN
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300,000,000+REGISTERED MEMBERS
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EVERY SECOND 2 NEW MEMBERS
SIGN UP
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500 MILLIONTWEETS PER DAY
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6,000TWEETS PER SECOND
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618,725TWEETS PER MINUTE DURING THE WORLD
CUP FINAL
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BREAKING NEWSHAS CHANGED
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RECAP
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SELECT THE NETWORK THAT
WORKS BEST FOR YOU