search engine optimization - how to seo: as presented by various cartoon characters
TRANSCRIPT
Hey, Timon!How can we find more grub ?
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SEO Brought to you by: Various disney and non disney Characters
“Hey, conscience, am I dead?”
Ecosystems are dynamic and Vast
Sorry Thumper, I gotz to eat u lolz
Unlike animals in the wild, customers have a lot of
choices
Unlike animals in the wild, customers have a lot of
choices
The Average user travels to
10.65 sources before making the decision to
purchase
WHY SEARCH and content are king
How Search engines Work
Google’’’s Updates
How SEM Fits in
How Ranking
Works
Whysearch and content
are king
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(just not on your site but we’ll get to this later)
“Any story worth telling is worth telling twice” ”
Just don’t repeat yourself Verbatim (we‘ll get to this later)
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“You are not judged by who you are you are judged by the people you surround yourself
with”
-Master OogwayMaster Oogway didn’t actually
say this I just like turtles.
Link your website with other websites that you actually want to be associated with
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You can either Get people talking about you by creating great content
Or….
Create Link baitVia Fantastic content
Disclaimer: doesn’t have to be underwater musical content but not a
bad idea
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How Ranking
Works
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Get Strong Stable Relevant links using desired keywords
In the anchor text
plus...
Strong Links
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Get social
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Update your website On a frequent basisAnd optimize your code with meta data
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plus...
Make sure the site is asFast as possible
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Update your websiteOn a frequent basis
plus...
Target keywords wisely in content and update as determined by your metrics
plus... 200 otherFactors . Do all
This and you will rank for Your desired keywords
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How SEM Fits in
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Search engine marketingOr paid search allows you
To test your keywordsTo see which is most effective
Keyword Weapon
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Whichever keywords convert theBest and that generate the highest potential
Customer lifetime value then youShould target those words organically
As soon as those words are achieved inThe organic realm then you can save yourself
Money by Stopping paid search for thoseSpecific keywords.
Leaf shield works the best against Air man.
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Google’’’s Updates
Hummingbird Update aka The new engine Faster, better, smarter, conversational searchStep towards semantic web
Penguin update
Not all links are created equal
Panda update
Duplicate content = drop in ranks
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How Search engines Work
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