search engine optimization greece
TRANSCRIPT
www.rankings.gr
Company Profile
Rankings in exclusive cooperation for Greece and Cyprus with US based worldwide industry leaders, is a leading Search Engine Optimization company, offering strategic Internet Marketing & Search Engine Marketing solutions. Our own web site’s rankings reflect quality of our services:
Achievements:
4 years of solid experience in Internet Marketing Strong Sales Network in all major cities in Greece Team of qualified SEO and PPC advertising professionals Effective support team Maintaining over 500 1st page rankings for our clients 200-1800 % calculated Return on Investment for our clients.
Keyphrases: Search Engine Optimization Greece, Pay per Click Greece, Search Engine Marketing Greece
Search Engines: Google.com – Yahoo.com – Msn.com - Google.gr
Organic results: 1st page – 1st position
Our mission is to add value to your business by attracting new visitors to your website and thus increasing your sales revenue. We invest time and effort to learn the most about your business, needs and marketing goals. Then we recommend the optimal combination of our services and customize our search engine marketing strategy to match your unique capabilities, needs, and business model of your business.
We help you reach your online marketing goals. Rankings has the knowledge and experience to get your website to the Top Search Engine Placement in most of your keyword categories than any other search engine optimization company. Hence, we ensure that your web presence, your brand name and your image is secured, your goals are achieved and we have both invested in a long lasting and trustworthy relationship, mutually beneficial.
www.rankings.gr
Our Mission
Your website
Search Engine
Marketing
Increase visibility
Increase sales
revenue
www.rankings.gr
Search Engine Marketing
Organic Listings
:SEO
Paid Listings:
PPC
www.rankings.gr
Search Engine Marketing
1. Search Engines Facts
Internet users prefer organic listings (74% Google.com & 61,5% Yahoo.com)
Internet users just trust Google, which means that being listed in google’s 1st page becomes synonymous with quality of your brand. Lack of such listings just means that you don’t worth being there. As simple as that.
Search Engine Marketing2. SEO versus PPC
www.rankings.gr
PROS
SEO PPCFree traffic, you don’t pay per click Instant trafficHigh volumes of traffic Only pay for performanceHighest ROI than any other marketing medium
No fear of Search Engine updates
No bidding wars Can easily test multiple visitorsOrganic listings are perceived by users to be non-biased
Search engines treat you as partners
Helps in creating an online brand
CONS
Ranking can Fluctuate Expensive for long termRequire time Traffic limited to monthly budgetCannot use Flash websites If not monitored properly it can lead to negative
ROIFirst page listings for competitive keywords are not guaranteed
Click Fraud remains to be main concern
Got confused?SEO & PPC serve different aspects of a marketing campaign, that’s why we suggest both
depending on your marketing goals!
www.rankings.gr
In house - Small non competitive niche industry
- Very large company with a team of experienced SEO professionals
- Complex business objectives which are confidential in nature
SEO: In House or Outsource?
In all other cases Outsource
www.rankings.gr
An introduction to SEO1. Keyword Research &
SelectionKeyword Research demands a broad research activity to enable successful search engine marketing promotion. Identifying the keywords used by the search engine audience can greatly increase the chances of increasing the number of visitors to your website.
Rankings works towards matching your keyword preferences with the frequent terms used by visitors. We achieve this with the aid of our professional Keyword Research Service. Businesses prosper only when they are able to communicate effectively with their target audience. We understand your target audience, research extensively on them, and then go ahead with our Keyword Research Service.
Highly practiced patent pending processes and Technology: Rankings is a highly experienced service provider, which practices sophisticated processes, and utilizes one of the best patent-pending technology tools available. We analyze and recommend keywords for your website text, after performing extensive keyword research. We work towards understanding your potential customer’s search pattern, and recognize the terms often used by them, for particular products or services.
Persistent Monitoring and Scrutiny:Rankings is highly-experienced when it comes to exploring the recent trends in Web searcher behaviour. We persistently study and analyze user propensities and their language. These analyses are regularly integrated into the tools and the procedures that we employ, in order to choose the keywords and phrases for each and every customer’s search engine marketing plan. Further, these tools and procedures are monitored and familiarized throughout the campaign.
That’s not all! Rankings also eliminates the unnecessary terms from your website to give clear finishing touches, and effectively stressing on the keywords. This assists in reducing your pay per click advertising costs and eradicates underperforming keywords from your website text. Moreover, it permits you to experiment with new keywords to implement changes to your website, thereby giving it a cleaner look.
Hence, get benefited with our highly- qualified Keyword Research Service and start adopting a successful customer-friendly approach for your website.
www.rankings.gr
4. Off Page Optimization
Directory submission
Article submission
Links from online Press Releases & Blogs, RSS Feeds
Viral videos
www.rankings.gr
Link Popularity development
One way links: A site links to B site but there is no link from B to A
Two way links: A site links to B site and B site links back to A site
Three way links: A site links to B site and B site is asked to link back to C site (main site being promoted)
A B
A B
A B C
www.rankings.gr
Common SEO mistakes
Temporary redirect on home page Flash only website Unusual file extensions Intro pages Ad hoc addition and deletion of pages Targeting one word or too generic keywords Too many dynamic variables in website URL
Pay per Click Advertising Account Setup Conversion Code Setup Keyword Research & Bid Management Click Fraud IP Detection Competitive Analysis A - B Testing ROI Calculations Conversion Tracking
www.rankings.gr
www.rankings.gr
Email Marketing
Create: Rankings has powerful newsletter management features that enable you to easily manage your brand image.
Send: Rankings offers one of the most advanced platforms available today that ensure that your email campaign reach the inboxes of their recipients and achieve some of the highest deliverability rates in the industry.
Track: through real-time web based reports of our platform and analytics you'll get a high level view of your campaign results.
Our Listings
Average 90% 1st page listings in Google.com, Yahoo.com & Msn.com for the chosen keywords
www.rankings.gr
92% 90%88%
70%
75%
80%
85%
90%
95%
100%
SEO Projects
First Page Rankings
GoogleYahooMSN
Search Engines
www.rankings.gr
A typical 6 month SEO Project
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1st month
2nd month
3rd month
4rth month
5th month
6th month
Mon
ths
% of chosen keyphrases - 1st page listings
www.rankings.gr
Clients sample list
Hellenic HomesMinoa Palace Resort
Sirios Village Loupassis SA
Asterion Hotel Kriti Hotel Esplanade AptsTropic
www.rankings.gr
Clients sample list
Anna’s House Lemon Tree Villas Ammos Hotel Expert Travel
www.rankings.gr
Case StudiesAsterion Hotel Case Study
Client: Asterion Hotel is a 4-star resort Hotel in Pyrgos Psilonerou, in Platanias, Chania, Crete, ideal for family summer vacation.
Challenge: They wanted to increase their website’s traffic and respective on line bookings while on the other hand we had to convince them to trust SEO techniques in order to achieve their goal. They had never trusted an SEO company before and there was a lot of skepticism regarding the return on investment which we had to overcome.
Solutions: We presented them an initial research concerning their website, the procedure and the respective timetable that we were about to implement and we started working.
Results: We managed to improve their website's traffic and succeed some first page rankings within the first 2-3 months. The return on investment was amazing: they increased their website's traffic and respective on line bookings 150% and goes on. Now, we have established long term cooperation and as Mr. Alexakis say: "That is why we keep on with Rankings and we unconditionally recommend it. In fact we have already done".
www.rankings.gr
Esplanade Case StudyClient: Esplanade Apartments, located in Kalathas area, only 9 Khm away from the city of Chania, Crete, is ideal for dream summer vacation
Challenge: Mr. Perakis was informed of SEO techniques and he had some Search Engine Marketing attempts, but he needed a lot more. We were told that he heard about Rankings accidentally and although he had a lot of reservations, after our presentation he decided to proceed. The time of response regarding the return of investment was narrow. We started last March and we had to manage not only in getting high rankings for Esplanade but to turn them in on line bookings in such a short time in the middle of a full summer season.
Solutions: Having completed our research we presented them the procedure’s framework setting out priorities and respective actions to be made.
Results: Within four months we managed to effectively increase their website’s traffic while the return on investment was quite satisfactory given that it was a hard task to achieve due to time limits. We keep on working on Esplanade and we are certain that the ROI will be more than amazing this year, given the results we have already achieved. As the Hotel Manager, Mr. Perakis say: “We are already satisfied from Rankings services and we undoubtedly recommend it”.
www.rankings.gr
Testimonials"Asterion Hotel "
Asterion Hotel is a 4-star resort Hotel in Pyrgos Psilonerou, in Platanias, Chania, Crete, ideal for family summer vacation.Given the need for raising our site’s traffic and thus increasing our bookings, we decided to trust SEO techniques in order to achieve our goal. Then we heard about Rankings that convinced us to invest in SEO and the whole procedure began. We had many reservations regarding effectiveness of SEO services but we came through this quite soon due to Rankings’ professionalism and corresponding trustworthiness. In those two Rankings did make the difference and prompted us in cooperating with its team.
The whole procedure was undertaken by Rankings on the given schedule and within two months we had already an impressive outcome. The return on investment was more than amazing: we had 4 site visitors’ online bookings in 2005, we reached 54 in 2006 and we managed to reach our peak number of 125 online bookings through our web site, in 2007. We never expected such an outcome. That is why we keep on with Rankings and we unconditionally recommend Rankings. In fact we have already done. Best Regards,
Nikos AlexakisDue to security reasons the client’s signature has not been displayedHotel Manager
www.rankings.gr
“Esplanade Apts "
Esplanade Apartments, located in Kalathas area, only 9 Khm away from the city of Chania, Crete, is ideal for dream summer vacation. I was informed of SEO techniques and I had some Search Engine Marketing attempts, but I needed a lot more. I heard about Rankings accidentally and although I had a lot of reservations, after their impressive presentation I decided to proceed.
My cooperation with Rankings team was more than satisfactory and effective: the schedule was set and implemented in due time in a remarkable way. Within four months I noticed a significant increase in our website’s traffic due to some high rankings in the search engines. The return on investment was satisfactory: we increased our online bookings quite satisfactory, although I knew– Rankings had informed me in advance- that we could not expect our high peak in sales in such a short time (we started cooperating with Rankings last March and our high summer season was only 2-3 months away). Now we trust Rankings and we look forward to getting this year’s results. We are already satisfied from Rankings services and we undoubtedly recommend it
Best Regards, John PerakisDue to security reasons the client’s signature has not been displayedHotel Manager
Chania:216, Agiou Georgiou Str., Galatas,73100, Chania, Crete, GreeceTel: +30 28210 31343
Contact Us
Athens:12, Agiou Konstantinou Str., 10431, Omonia Square, Athens, GreeceTel.: +30 210 5241861
www.rankings.gr
Email: [email protected]
www.rankings.gr
Thank you