search engine optimization & google aknowlegement by vibhu gupta
TRANSCRIPT
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Workshop On SEO / SEM
Sponsored by : Canvaas SoftwaresAssociate Partners : WebSearch Innovations
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Search Engine Optimisation
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KEYWORDS
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Search Engine Result PageSERP
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HOW SEARCH ENGINE WORKS
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CRAWLERS
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INDEXING IN GOOGLE DATABASE
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ALGORITHM
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Types of SEO
1. White Hat SEO 2. Black Hat SEO 3. Grey SEO
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SANDBOX
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Backlinks
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1. Keywords in Title Tag
2. Keywords in Meta Tag
3. Keywords in Description
4. Duplicate Content
5. Keyword Density
6. Poor URL Structure
7. Keywords in URL
8.Broken Links
9. Image Optimization
10. H1 Heading
11. Website Loading Time
12. Canonical Issues
13. Social Media Account
Google Norms for SEO
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Consumer Barometer
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DIPLAY OPTIONS
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