search engine optimization: getting your site to the top
DESCRIPTION
Not too long ago, Search Engine Optimization didn't even exist. Now it’s a buzz phrase always thrown around during marketing and advertising meetings. If you haven’t examined your SEO, you are only doing yourself a disservice. SEO can only help your business grow. However, it is an ongoing process. Check out this slideshare to discover how to help develop your SEO.TRANSCRIPT
SEARCH ENGINE OPTIMIZATION
How to Get Your Site to the Top!
What Exactly is Search Engine Optimization?
It sounds Intimidating!
Don’t Worry! Search Engine Optimization is Not as Complicated as You May Think!
Lets first give it a brief definition…
Lets first give it a brief definition…
Search Engine Optimization or SEO is the process of getting a website to show up earlier on a search engine’s search results.
Obviously, You Want Your Site at the Top
But does it really matter that much?
Using SEO is Paramount for Your Company’s Website!
Using SEO is Paramount for Your Company’s Website!
Still not Convinced?
Still not Convinced?
Ok so We Know the Why.But What About the How?
SEO
Let’s Break Each of these Steps Down…
Make sure you have great Content
Don’t put something up unless you think it will actually be engaging!
Think about what your customers would click on… and then put it there!
Best practice: Check out sites that have a great user base following.
Is the interface visually appealing?
Does the design make them want to explore deeper into your site?
Is there too much noise?
The user experience helps bring the visitor back time and time again.
Make sure your URL is clean and refers to your brand
The links on your website also need to follow the same format
Easier URLs and Links allow search engines to quickly scan your website allowing it to show up higher on search results
Does your site contain calls to action?
Make sure all your content fluidly connects within your website
Users do not want to get stuck after clicking a link. Ensure your website operates with circular motion.
Make certain the keywords on your site match what your target audience is searching for.
Find the buzz words in your industry!
Google Trends tracks how often words are being searched and their change over time
Let’s Wrap it All Up
Let’s Wrap it All Up
Key Takeaways
SEO can help your business if you use it correctly!
Let’s Wrap it All Up
Key Takeaways
SEO can help your business if you use it correctly!
Being on the first page is crucial!
Let’s Wrap it All Up
Key Takeaways
SEO can help your business if you use it correctly!
Being on the first page is crucial!
It’s an ongoing process, not a one day task!
Ready to Get Started?
We Can Help!We can help you get where you should be. It is our specialty.
Phone: 1.855.326.8919Email: [email protected] Technology Solutions(Kinney Muller & Sandler LLC)1075 Baxter St. Suite A104Athens, Ga 30606