search engine metrics and analytics - where is the real information?
TRANSCRIPT
SEO Metrics and ToolsWhere is the information on your metrics?
Grant Morrow@Granto101 - Twitter | [email protected] – e-
TechCamp Memphis 2016
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Meet Me
I consult with traditional brick & mortar retailers on how best to get into eCommerce, and consult with online retailers on how best to improve their ROI through better marketplace utilization, merchandising and SEO.eCommerce
SEO
Logistics
Analytics
Grant Morrow eCommerce Program Manager, Orgill, Inc.
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How about you?
Who do we have here?
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Overview
Challenges
Some important terms
Best Tools and how to use them!
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Analytics?
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Challenges
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Remember this?
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https://www.washingtonpost.com/news/dc-sports-bog/wp/2015/07/29/no-every-person-on-earth-did-not-read-about-the-2014-redskins-training-camp/
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Lots of bots actuallyWho’s Reading?
56% of site traffic to large sites is botsBots also comprise by some reports, 22% of
all Internet traffic
Bots are nearly 80% oftraffic to small sites
Bots are:-Various Google Bots
-BingBot
-Yahoo
-MozExplorer
FiveThirtyEight. “It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now”. Sam Dean. 7 Jul, 2015. http://fivethirtyeight.com/features/why-we-still-cant-agree-on-web-metrics/ Accessed 31 Oct 2016
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Important Terms
Web Server Codes:
404s and 301s
404s – Page cannot be found
301s – Page moved permanently
Uniquesand
SERPsand
Ranking
SERPs-Search Engine Results PageRanking-31 = 3rd page, 1st on that page
Uniques-Who actually visited the site!
Meta TagsTitle &
Description
Meta Tag Title - The blue link text!
Meta Tag Description - The snippet underneath!
Meta Tag Keywords - DO NOT bother
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Tools
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Google Webmaster Tools
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Moz (Pro and Local)
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Moz Keyword and URL Grading
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Server Log Analyzers – Screaming Frog
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Summary
Lots of Challenges
Know Your Terms
Getting More Technical, Not Less!
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Analytics?
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Thanks for Watching!
Don’t forget to give your opinions about this presentation & Rate it!
[email protected] @Granto101
Contact info:
Questions?