search engine marketing
DESCRIPTION
Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Experts in Greensboro, NCTRANSCRIPT
![Page 1: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/1.jpg)
www.perezsimons.com
Perez-Simons Content SolutionsYour Guides to Online Success!
Located in the Greensboro Triad Area
Search Engine Marketing
![Page 2: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/2.jpg)
GOAL:
To Increase Traffic to Your Site Through:
Direct Traffic Search Engines
Social Media
www.perezsimons.com
![Page 3: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/3.jpg)
Direct Traffic:
Bring direct traffic to your website by including your URL on:
-Your email signature- Your outgoing voicemail message
-Stationary / Letterhead -Brochures
-Classified Ads -Business Cards -Yellow Pages
www.perezsimons.com
![Page 4: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/4.jpg)
• The number of keywords on the site’s body / titles /descriptions, etc.
• The age of the domain (the older the better)
• The number of incoming links to that particular site
• The number of social bookmarks a site has (bookmarks such as Delicious and Digg)
• How recent the content on the site is (which is why blogs are so important, because they are updated often)
• How engaging the site is: how many videos, slideshows, and images a site has
Search Engines Index Websites Taking into Consideration:
www.perezsimons.com
![Page 5: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/5.jpg)
• On-Page Optimization
• Off-Page Optimization
www.perezsimons.com
Search Engine Optimization (SEO)has two main elements:
![Page 6: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/6.jpg)
Step 1: Keyword Research
Step 2: Keyword Inclusion
Step 3: Title Tags
Step 4: Description Tags
Step 5: Headings
Step 6: Anchor Text Optimization
Step 7: URLs / File Names
Step 8: Image Optimization
The Elements of On-Page Optimization are:
www.perezsimons.com
![Page 7: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/7.jpg)
www.perezsimons.com
Incoming Links: The higher the number of relevant sites linking to your site, the better your position will be on search-engine results.
Article Marketing: Article marketing is a great way to get links and draw potential buyers to your website.
Directory Submissions: A great strategy for building links. Search engines prefer to list websites from directories since directories are reviewed and managed by humans.
The Main Elements of Off-Page Optimization are:
![Page 8: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/8.jpg)
• Social Bookmarks such as Delicious and Digg
• Social Networking Sites such as Linkedin and Facebook
• Content Sharing Sites such as HubPages and Squidoo
www.perezsimons.com
Traffic from Social Media:
![Page 9: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/9.jpg)
Social Networking Sites
-Build the network-Join groups to find members that could be potential clients
http://www.linkedin.com/http://www.facebook.com/http://www.myspace.com
http://www.othersonline.com/http://www.mybloglog.com
http://www.orkut.com/http://www.meetup.com/
www.perezsimons.com
![Page 10: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/10.jpg)
Create and post content on content sharing sites to bring more traffic to your site and increase the chances of people finding you.
www.perezsimons.com
Content Sharing Sites
![Page 11: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/11.jpg)
Social Bookmarks
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.
Some people no longer use search engines to search for information; instead, they search social bookmark sites to find sites people have already bookmarked.
It is very important for a site to be bookmarked, for SEO purposes; it means the site is popular and search engines like that.
![Page 12: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/12.jpg)
With article marketing, you can increase the traffic to your site, and you’ll be getting important links as well; article marketing is another great way to educate potential clients about your business and makes you look like an expert in your field.
Article Marketing
![Page 13: Search Engine Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022060108/555122bab4c9052d0e8b547c/html5/thumbnails/13.jpg)
www.perezsimons.com
Perez-Simons Content SolutionsYour Guides to Online Success!
Located in the Greensboro Triad Area
Search Engine Marketing