search ebook

8/8/2019 Search eBook

http://slidepdf.com/reader/full/search-ebook 1/21

BETTER

The insider’s guide to better resume database search

(with tips and tricks for finding the best resumes)

CareerBuilder’s Search Smart eBook

STARTS WITH

RECRUITMENT

SEARCH:

BETTER



TABLE OF CONTENTS3 Th Impact f Sarch n th Rcruitin Prcss

4 Th Rcruitin Landscap: Thn vs. Nw

5 Tw Main Typs f Sarch

6-8 Thr Basic Ruls f Kywrd Sarchin

9 Cncpt Sarch

10 Hw Cncpt Sarch Wrks

11 Why Us Cncpt Sarch?

12 Cncpt Cluds

13 Hw Ds th Cncpt Clud Aid with Sarch?

14 Analyin th Cncpt Clud

15 Why Rsum Match?

16 Trublshtin: Cmmn Mistaks

17 Why Us Sarch, Whn Yu Can Us Scial Mdia Nw?

18-19 Sarch vs. Scial Mdia: Th Advantas f Sarch

20 Usin This Bk

20 Ky Takaways

21 Abut CarrBuildr®

2



When it comes to lling a job opening, there is an old adage that there

are two ways to nd a candidate: you either hunt or you farm. Search is

about hunting, nding candidates for the purpose of lling open positions

immdiatly.

Farmin taks mr tim. It rquirs layin rundwrk and cultivatin

rlatinships. This apprach is what rcruitin with scial ntwrks is

abut. Whil cultivatin rlatinships that will rw vr tim is a ratway to generate a pool of talent to ll eventual needs, this approach offers

little benet when you nd yourself with an unexpected vacancy that you

need to ll immediately.

As the economy makes its way to recovery, more companies are nding

thmslvs with an urnt nd t r-rw thir staffs in rdr t kp up

with incrasin dmand. Th tim t larn ffctiv sarch tchniqus fr

lling one’s candidate pool quickly and efciently is now.

THe IMPACT oF SeARCHoN THe ReCRUITINg PRoCeSS

The purpose f t Bk t t y t

tis an ticks f asi, fast an m ffctiv

m tb – n fnn tt ft

caniat NoW.

3



4

The recruiTiNg laNdscape

n nfnty v t y, bt t

wy bn n ntnt: T n t

cuit in a wa that attacts th bst talnt– as wll as a wa t istinguish th bst

caniats fm th st.

Surcin candidats has always bn n f th ratst challns f th

rcruitin prcss. Bfr cmputr databas systms and th Intrnt

bcam standard us in th wrkplac, rcruitrs had littl chic but t kp

paper resumes on le in cabinets. Imagine how long it took to manually sort

thruh th dns – prhaps hundrds – f rsums, cllctd vr wks,months and even years, in order to nd new talent.

Bcaus srtin thruh rsums was such a labrius task, rcruitrs ndd

up kpin nly a fw f what thy prcivd t b th bst rsums n thir

desk, while many highly qualied candidates sat in those le cabinets untouched.

Over the last 10 years, hOwever, ndd m fi cbin bnpcd b k nd f conic fiingm cd um db. rumdatabases can store up to millions of resumes,accessible at any time, from anywhere.

Because resume databases have almost limitless capacity, however, nding

candidats thruh thm rquirs a diffrnt apprach t sarch than it did a

decade ago. While today’s resume databases are sophisticated, easy-to-use

and efcient, to the untrained eye, they can appear to be overwhelming and,

ultimately, more trouble than they’re worth.

In rality, hwvr, sarchin fr rsums is asir than it has vr

bn – but it requires knowing how to efciently use and navigate the vast

abundance of resumes within the resume database. Once you do, you’ll

wndr hw yu vr t aln withut it.



KEYWORD

SEARCH

CONCEPT

SEARCH

RESUME DATABASE

5

TWo MAIN TYPeS oF SeARCH:SeARCHeS ARe CoNDUCTeD oNe oF TWo WAYS: BY KeYWoRD AND BY CoNCePT.

Keyword Searching:Th basis t all rsum sarchs is kywrd sarchin.

Hw many tims hav yu cnductd a kywrd sarch

and bn frustratd bcaus yu did nt t th rsults

yu had hpd fr? Th prblm with kywrd sarchin

is that thr is n intuitin invlvd in th prcss.

With kywrd sarchs, th cmputr sarchs fr

exactly what is typed in the search box, unable to

assum thins abut th typ f rsults yu arhpin t t, th way th human brain miht.

concept Searching:Cncpt Sarchs utili matchin tchnly

to compare two or more documents to nd

how closely various concepts – job titles and

listd skills, rspnsibilitis, and ducatinal

infrmatin – match amn th dcumnts

and nrat a scr basd n hw clsly

thy match. Mr n cncpt sarchin n

pa 19.

Cnductin bth a cncpt and kywrd

sarch will nrat a widr ran f

results for similar and qualied candidates.

As shwn in th raph blw, a particular

rsum databas can str svral millin

rsums. Th kywrd sarch ivs usrs

a small slic f th availabl rsums,

but it doesn’t necessarily include all of

the qualied candidates. The same goes

fr cncpt sarchin, which nrats a

diffrnt but qual slic.

TIP:



6

THRee BASIC RULeSoF KeYWoRD SeARCHINg:

Rul #1put phraSeS in QuoteS

Sarchin fr a titl with mr than n wrd rquirs puttin th phras

in quts; thrwis, th databas cnducts a tw-part sarch.

Typin in pj M (without quotes), for example, will turn uprsults whr th wrds pj and M appar anywhr within

the text. Putting quotes around the phrase “pj M” tlls th

search engine that these two words have to be together and exactly in the

rdr that thy ar ntrd btwn th quts.

Sm s f s f pj M:

Marktin manar - Completed a ve month project t rllut a nw lin

f prducts

Sm s f s f “pj M”:

Snir Project Manager - Applis standard mthds t idntify altrnativ

slutins as ndd

N mattr hw advancd tchnly ts, sarch sftwar, in rdr t b

truly effective, necessitates that users be explicit.



Rul #2uSe not to exclude wordS or phraSeS

When conducting a keyword search, it’s also important to remember that some job titles are

subsets of other titles. For example, a search for “r t” culd nrata lar numbr f rsults fr r t assss. Addin th wrd not

to the search, however, will omit irrelevant job titles from search results by generating every

result that applies to the rst query that does not include the second part of the query.

Example: “Radiology Technician” NOT Assistant

Rul #3and and or connect terMS; parentheSeS group terMS together

Tw mr imprtant trms t rmmbr whn sarchin ar and and or. Ths trms ar

spcially usful whn sarchin fr psitins that ftn by varyin titls. A Sftwar

Developer, for example, may also go by the title Programmer or Software Engineer, or

simply, Dvlpr.

Example: Developer OR Programmer OR “Software engineer”

This sam psitin may rquir th candidat t knw prrammin lanua as wll. T

nsur that th rsults als includ mntin f this skill st, simply put parnthss arund

th or statmnts and thn add and fllwd by th prrammin lanua.

Example: (Developer OR Programmer OR “Software engineer”) AND Java

7



CONGRATULATIONS!

8

Yu nw knw th basics f Blan Sarch lic.

Venn diagraM Showing how

Boolean Search logic worKS

Keyword searching is very scientic; it requires thought and logic.

If kywrd sarchin is nt rturnin th riht candidats, cncpt

sarchin is anthr ptin.

Just because your company is hiring a Senior Marketing

Manar, d nt limit yur sarch t that trm. Thquivalnt psitin at anthr cmpany may fall undr

th titl f Dirctr f Marktin.

TIP:

AND oR NoT

Blu AND grn Blu oR grn Blu AND NoT grn



CoNCePT SeARCH

If you’ve ever used or conducted searches on sites like Amazon.com, iTunes

or Netix, you’re probably already familiar with a concept search. Just as

these sites will recommend new products similar to ones you’ve previously

viewed or purchased, CareerBuilder’s Resume Match technology looks

at resumes you’ve either uploaded or searched to generate other,

similar rsums.

Resume Match enables recruiters to quickly nd resumes based on specied

criteria. The context-sensitive engine identies candidates in several

ways to nd and sort applicants based on your desired requirements.

9

coNcepT search i n t nwt wy t

f um, but it’ nt nily nw in

n f tf. cB®, f xm, nb

nt n n 2004 wt t rm Mt

mting tnlgy.



10

HoW CoNCePT SeARCH WoRKSAs shwn in th chart t th lft, th Rcmmndatin enin matchsth concepts and job titles from the source document – whether it is

smthin yu upladd, smthin alrady cntaind in th rsum

databas, r a st f cncpts yu ntrd manually – t thr dcumntswithin th databas.

This is similar to how movie rental site Netix nds lms to recommend

for you: It picks out concepts from lms you have previously rented – lm

genres, actors, directors, etc. – and nds other lms in this database that

cntain ths matchin lmnts.

Concept searches enable users to search for resumes based on specied

criteria, or the various concepts (such as job title, skills, or education level)

thir idal candidat pssss.

cB’s rsm M , f xm, bs

s sms k m ff s:

1. Uplad a rsum and sarch fr similar rsums basd n thupladd rsum.

2. Upload a job description of the position you are trying to ll.

3. Click n th link f a rsum yu lik in th Rsum Databas, andinstantly t a list f th tp 100 matchin rsums in th CarrBuildr ® Rsum Databas.

When viewing a job posting, click a link to nd the resumes that best match

the job. The matching technology does all the selection, based on your

slctd cncpts.

RECOMMENDEDRESUMES

MATCHING

DOCUMENTS

RECOMMENDATION

ENGINE

SOURCE DOCUMENT

Job Titles- Telemetry Nurse- Nurse- Registered Nurse

Concepts- patient- education- patient care- clinical- patient education- medical center- medical



11

WHY USe CoNCePT SeARCH?c ss mmz m b sm

bs ss. If you’ve ever noticed the “recommended for you”features on sites like Netix, Amazon or iTunes, you’ve seen that thir

search engines have already done the work for you to nd movies, books,

music r thr prducts that miht appal t yu, basd n ths prducts

in which you’ve previously displayed an interest – no searching required.

Similarly, with cncpt sarchin within th rsum databas, thr is

no need to write elaborate or complex Boolean searches, or to be familiar

with every skill or detail about the job that needs to be lled. Th nlything you need is a job description, a resume of the person who just

lft th pn psitin r vn an -mail frm a hirin manar dscribin

specic skills or qualications needed. From there, you simply need to

uplad th dcumnt int th systm in rdr t instantly nrat a

cmprhnsiv list f rcmmndd rsums.

Curious to nd a candidate on a social or professional network?Or connect a resume to a person’s social or professional

ntwrk? Sarch fr a rsum n CarrBuildr.cm® andthen click on Applicant Explorer to nd additional links to

that candidat n th Intrnt.

TIP:



CoNCePT CLoUD

12

CoNCePT CLoUDSOne of the major differentiators of the concept search is that

it nrats a Cncpt Clud. A Cncpt Clud is th visual

rprsntatin f th dsird skills, titls and rspnsibilitis

that ar usd in a cncpt sarch ar rupd tthr.

Th Cncpt Clud is a raphical rprsntatin f th

dcumnt (job posting, resume, etc.) meant to help you

visualiz th cncpts that ar mst rlvant t yur sarch.

ReSUMe



HoW DoeS THe CoNCePT CLoUD AID WITH SeARCH?Th rsum databas uss th trms within th Cncpt Clud as a au by

which t scr thr rsums basd n hw clsly thy match yur sarch qury.

Th rsum databas can thn prvid a list f rlvant, rcmmndd rsums.

BeNeFITS oF THe CoNCePT CLoUD1. It provides a quick snapshot of the resume from the computer’s point of view.

2. It intrducs yu t nw wrds and trms yu can thn us in a kywrd sarch.

3. It nabls yu t quickly cmpar n candidat t anthr, basd n hw

clsly candidats match up t varius cncpts.

13



14

ANALYzINg THe CoNCePT CLoUDWhn lkin at th cncpt clud, thr ar tw thins t pay attntin t:

FoNT SIzeWord Type

Font Size:

Th larr th cncpt appars in th Cncpt Clud, th mr rlvant it is

to your search. In this example for an Account Manager, the term “Inside

Sales” appears larger – and is thus much more relevant to the search – than

the term “Real Estate.”

word type:

Notice that the terms in the example below all refer to job titles, skills or

actions. This example shows that one’s search for an Account Manager may

nrat rsums f prfssinals wh by many diffrnt titls, such as

“Account Executive” or “Sales Representative,” but who share relevant skills

and responsibilities. A keyword search for “Account Manager” on the other

hand, wuld fail t nrat rsums that, dspit thir vrall rlvanc,

did not include the term “Account Manager.”



15

WHY ReSUMe MATCH? Why use concept searching with CareerBuilder’s Resume Match

tchnly? Fr th sam rasn t buy a bk n Amazn.cm.

Whn yu sarch fr, viw, r purchas bks n Amazn, th Wb

sit uss trackin tchnly t autmatically nrat a list f

“recommended” books, based on your search history or indicated

preferences. The beauty of Amazon’s recommendation engine isthat it nabls yu t discvr itms that yu prviusly may

nt hav fund – r vn cnsidrd – by cnductin a

kywrd sarch.

CareerBuilder’s Resume Match does for recruiters what Amazon’s

rcmmndatin tchnly ds fr cnsumrs. Rsum Match

nabls rcruitrs t bradn thir rsum sarchs t discvr

a new seat of qualied candidates they may not nd using atraditinal kywrd sarch.

TIP: WHeN DoINg A ReSUMe MATCH SeARCH oN

CAReeRBUILDeR.CoM ®, th cncpt clud

is displayd n th tp f th scrn

abv th 100 rcmmndd rsums.

If yu s a trm that all rsums must

hav in th cncpt clud f yur initial

dcumnt, yu can click n it r multipl

trms and th rsultin rsum list will

be ltered down to just the resumes that

cntain that wrd r phras.



16

TRoUBLeSHooTINg:CoMMoN MISTAKeS

For the most effective and efcient concept search, remember the

fllwin…

w s sm s s m…

- rmv v jb s. An upladd rsum that includspast experience could derail a search if that experience bears no rlvanc t th currnt psitin, as th cncpt clud will captur

the terms related to both current and previous (irrelevant) experience.

-Makesurethemostrelevantinformationcomesrst.Thclsr a cncpt appars tward th tp f a rsum, th mr wiht

it is ivn within th cncpt sarch.

- c bjvs s. This sctin ds nt cntain wrkrlatd infrmatin and thrfr ds nt add valu t thcncpt sarch.

…o s f jb ms sks:

- Rsults d nt t wihtd crrctly. If yu uplad a list f skills,

ach trm is listd nc and thn thy all t qual wihtin.Cncpt Sarch nins wrk bst whn dscriptins ar writtn in apararaph, and prpr wihtin can b assind t th cncpt clud.

T bt nt t m fm w

t mnt n, n b t

q k n t n n mm.



17

WHY USe SeARCH, WHeN YoU CAN

USe SoCIAL MeDIA NoW?

With s many rcruitrs nw addin scial mdia t thir rcruitin

mix, you may wonder if there’s a need to bother with search at all

anymr. Whil scial mdia can crtainly b a rat supplmnt t

th rcruitin prcss, hwvr, it ds nt discunt th imprtanc

f th rsum databas.

As mentioned earlier, social media can be an effective way to nd

candidates and ll your talent pool over time; however, when it

comes to lling immediate needs, it does not compare to the resume

database’s power to generate candidates instantly.

T qk – n m ty – f m nqnmnn. it nnt fn n tn v

t w n wy tt n t mm v , mkn t n

incredible communications tool with seemingly limitless possibilities.

evn m nty, m bm t t t n t

tn w, wt n mn n t fkn

t t k Twtt, Fbk n lnkin t n vnn nt. ?



18

Sure, users might not be able to take a fun, “Which ‘Golden Girls’ Character

Are You?” quiz on a resume database, but resume databases provide an

unmatchd surc f accurat, dtaild and sarchabl data.

Better accuracy Social networks were not created with an expectation for accuracy; they

prvid a platfrm t mak cnnctins and mt ppl. on scialntwrks, thr is n rcurs r punishmnt fr lyin r bndin thtruth, whras lyin n a rsum is unaccptabl and is ftn runds

for termination; therefore, there is a higher expectation for accuracyand hnsty within th rsum databas that scial ntwrks, bls andwikis cannt prvid. Candidats pstin rsums t CarrBuildr®, frexample, agree that they are posting accurate and true information.



19

More detailS

The information you might nd on a social network is not as detailed as

th infrmatin cntaind in th rsum databas, ithr. Rarly ds a

LinkedIn prole include a list of that person’s salary information, and notall proles contain detailed job descriptions beyond current or previous job

titles. Without these descriptions, it is difcult to decipher if a candidate

possesses the specic skill sets required for a certain position.

Job titles such as “Account Manager” or “Project Manager,” for example,

ar cmmnly applid t a varity f psitins with varyin rls,

responsibilities and levels of expertise. Depending on the industry,

company or eld, the responsibilities and skills needed for these types

f psitins culd b vastly diffrnt. In rdr t undrstand what

transfrabl skills a crtain candidat psssss, additinal dtails ar

ncssary.

FaSter reSultS

Sorting through proles on social networks requires taking the time and

labr t manually cut thruh th cluttr f prsnal infrmatin that has

no relevance to an employment search. The proles in the resume database,

n th thr hand, ar limitd t infrmatin that is carr-rlvant, and

make it easier for recruiters to nd them.

Additinally, as ntd arlir, buildin a pl f candidats thruh scial

ntwrkin rquirs tim and rsurcs that rcruitrs d nt ncssarily

have when it comes to fullling immediate talent needs.



BETTER

The insider’s guide to better resume database search(with tips and tricks for finding the best resumes)

CareerBuilder’s Search Smart eBook

STARTS WITH

RECRUITMENT

SEARCH:BETTER

20

USINg THIS eBooKSarchin fr candidats is nt th cmplicatd r tim-cnsumin prcss it

is ftn prcivd t b; hwvr, it is a skill. It rquirs knwin th bst,most effective tools and techniques for nding the right candidates. Utilize the

cncpts in this Bk fr fastr, asir and mr rliabl candidat sarchrsults – addin up t fastr, asir and bttr quality candidat rcruitmnt.

KeY TAKeAWAYS:1. Utiliz bth kywrd and cncpt (rsum databas) sarchs. Tthr, ths tw

mthds will nrat th bst crss-sctin f rsum rsults.

2. Whn cnductin kywrd sarchs, mak us f quts, brackts, and th wrdsAND, oR and NoT.

3. Implement the additional skills, certications, and job titles found along the way

to rene the search in order to gain better results.

4. Rviw th dcumnt usd in cncpt sarchs bfr upladin. Pay attntin tth trms that shw up in th Cncpt Clud, and mak sur th mst imprtanttrms ar th larst wrds in th Cncpt Clud.

5. Invst tim cratin th sarch. D nt wast tim diin thruh ln lists f

rsums that ar nt rlvant t th intndd sarch.



ABoUT CAReeRBUILDeR®

CarrBuildr® is th lbal ladr in human capital slutins,

hlpin cmpanis tart and attract thir mst imprtant asst

– thir ppl. Its nlin carr sit, CarrBuildr.cm ®, is th

larst in th Unitd Stats with mr than 23 millin uniquvisitors, 1 million jobs and 32 million resumes. CareerBuilder

works with the world’s top employers, providing resources

fr vrythin frm mplymnt brandin and data analysis

t HR cnsultin. Mr than 9,000 Wb sits, includin 140

nwspaprs and bradband prtals such as MSN and AoL, fatur

CareerBuilder’s proprietary job search technology on their career

sits. ownd by ganntt C., Inc. (NYSe:gCI), Tribun Cmpany,

Th McClatchy Cmpany (NYSe:MNI) and Micrsft Crp. (Nasdaq:MSFT), CarrBuildr and its subsidiaris prat in th Unitd

Stats, eurp, Canada and Asia.

21

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