PageRank for PeopleSocial Search and Distributed Reputation Systems

Marshall ClarkHead of Search, Organic, Inc.

http://twitter.com/marshallclark

http://linkedin.com/in/marshallclark

http://www.marshallclark.net/the-future-of-social-search/

http://bit.ly/128U9V

• One of largest digital agencies in the U.S.

• Also the oldest. Organic has the somewhat dubious honor of creating the first…

Published in 1994 on Hotwired

The First Banner Ad

#SORRY

Apache Web Server

Organic also pioneered development of Apache Web Server

#FORGIVEN?

May 2009: PageRank for People

The Problem is that PageRank associates reputation at the document level – and documents are becoming increasingly irrelevant.

The Solution lies in associating reputation with the identity of the author…a ‘PageRank for People’

Reputation is Personal

Reputation is Portable

http://www.mattcutts.com/blog/

http://battellemedia.com/archives/002917.php

http://www.goodhousekeeping.com/

What we’re talking about here is a fundamental shift in how we track and evaluate content online.

One that mirrors how we assess information in the physical world.

What would a PageRank for People type system look like?

Author ID System

• Need for Federated ID system• Aggregates content from across the web• Verifies IDs for Names & Aliases• Verifies content generated by author IDs

http://socialmediaexplorer.com

PRP Reputation Criteria

• Publication History (Longevity & Quality)

• Topics of Expertise (Topical Social Graphs)

• Authority in Each Social Graph (Hilltop/HITS)

Authority Transmission Paths

• Web Links• Twitter (Mentions/Links/RTs)

• Comments (OpenID, Disqus)

• Ratings/Votes (Digg, Slashdot, Yelp)

• Social Nets (Facebook, LinkedIn, MySpace)

• Email/IM/Google Wave (Relationship Data Mining)

• Mobile Records (Call Tracking – GoogleVoice/Android)

• Distributed Ratings (weighted by reputation of rater)

• Distributed Comments (by reputation of commenter)

The Future is Social

Creative Commons: attribution to Nova Spivack http://www.mindingtheplanet.net

May 2009: PageRank for People

http://bit.ly/128U9V

Marshall ClarkHead of Search, Organic, Inc.

http://twitter.com/marshallclark

http://linkedin.com/in/marshallclark

http://www.marshallclark.net/the-future-of-social-search/

http://bit.ly/128U9V