search and social media - funnels and conversions
Post on 18-Oct-2014
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DESCRIPTION
A presentation I gave at Smash Summit about tracking conversions for search and social media.TRANSCRIPT
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Search & Social MediaFunnels & Conversions
Hiten ShahSMASH Summit • May 12, 2010
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Search
Social Mediavs
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Search is About Capturing Intent
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Which keywords are converting?
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• Keyword research for SEO and SEM
• Test & optimize ad campaigns & copy
• Test & optimize landing pages
• Measure and improve conversions
Maximizing Search Traffic
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Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
Source:
Social Media is Here to Stay!
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Social Media is About People & Sharing
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Which messages are converting?
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• Integrate sharing into your product
• Test & optimize messaging for sharing
• Test & optimize invite / landing pages
• Measure and improve conversions
Maximizing Social Traffic
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“Metrics are people, too”Eric Ries, The Lean Startup