Welcome to the Get Web Smart Seminar

Search Advertising with Google AdWords

Introductions

My Name is… Kelsi Guidry, founder of MyWants and MediaWants.

Personal & Business Services Media & Marketing Services

Find Out More About My Companies at MyWantsInc.com | MediaWants.com

What is it? How Do I use It?

- Google Search Facts- Basic Concepts- Setting a Budget- Settings

- Campaigns- Ad Groups- Keywords- Ad Text

Google Search Facts• About 12.9 Billion Monthly

searches

• Position 1 gets 33% of traffic

• 6% traffic or 774M Click on ads

• Older Females tend to click on Ads more

Basic Concepts

• Keywords• CPC (Cost Per Click)• Auction• Quality Score• Rank• Search Results

Setting a Budget• Create a Budget

• Split into Daily Budget

• Typical Budget Maintenance Fees– $80 + 15%

• CPC based on second bidder amount

Campaign & Settings• Give a campaign name• Search & display only• Off partner networks • All devices• Location and Geo

Targeting• Language• Daily budget

– Said to be best at $10/day

• Manual budget• Time scheduling

Creating and Maintaining Ad Groups

• 1 to 100’s of Ad Groups

• 1 Ad Group per product is best

• Default Max CPC should be $0.01

• Max CPC within keywords, $1.00 Ex

Keywords and AdText

• Keywords based on single product ad group

• 50 max keywords• Run 2 Ad, split testing

– Always trying to beat best ad

• Keyword in heading, description and display url

• Benefit, call to action in description, phone #

Google AdWords Conclusion

• Great tool to reach target audience

• Customers actively searching for related content

• Any budget range• ONLY pay when ad clicked

• Any Questions?

The End!Keep in Touch!

Kelsi Guidry

www.LetsGetWebSmart.com

Feel free to connect with me on LinkedInLinkedin.com/in/kelsiguidry/