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SEANWEIGOLD FERGUSON

4121 Wawona St

Los Angeles, CA 90065

Sean@WellonTop.com

(407) 584-7326

OBJECTIVEExperience with a visionary organization that places high value on leadership and ethics, and within

which I can continue to grow in my understanding of eBusiness.

EDUCATION

Psychology, Bachelor of Arts and Sciences 08/2005 05/2010Rollins College, Winter Park, FL

Studies focused on organizational psychology, research, statistics, and application of the scientific

method.Courseworkincluded: Database Management, Tests & Measurements, Statistics and Research

Methods I and II, Cognitive Psychology, Social Psychology, Organization Development, Organizational

Behavior, and Advanced Organizational Leadership.

EXPERIENCE

Search Engine Marketing Analyst, Walt Disney Company 03/2011 PresentWalt Disney Parks and Resorts Online, Glendale, CA (Full-time)

Executed paid search (PPC) for ecommerce websitesDisney StoreandMarvel Storeusing Google

AdWords, MSN AdCenter, and Adobe (Omniture) SearchCenter. Responsible for creating campaigns,

writing ad copy, managing keyword bids, and reporting on campaign performance.

Search Engine Marketing Professional Intern, Walt Disney Company 08/2010 03/2011Walt Disney Parks and Resorts Online, Celebration, FL (Full-time)

Created presentations and reports for company leadership on search keywords used by guests, and on

how to use search engine marketing tools. Volunteered to lead a project team created to improving

guests mobile search experience. Responsible for creating monthly internal site search reports forWalt

Disney World,Disneyland Resort,Disney Cruise Line, andDisney Aulani Resort. Helped build and

implement paid search campaigns forDisney Store UKand Disney Cruise Line.

Independent Consultant 07/2008 03/2011Self-Employed, Winter Park / Gainesville, FL (Part-time)

Conducted research forSEOmoz(10/2010) to measure the accuracy of several leading online

competitive intelligence and audience measurement tools.

Created and managed a local Facebook Advertising campaign forVoltier Creative(07/2010) on behalf

of one of their clients.

FoundedWellonTop Internet Research(05/2009), a blog with a focus on researching the business,

technological, and psychological facets of Internet use. Responsible for development including design,

social media integration, marketing, research, and writing for the site.

Consulted withShands HealthCareMarketing and Communications (08/2008) while working with a

team of other researchers on design, implementation, and data analysis of a digital survey of 13,000

employees.

Co-founded CSR-pedia (07/2008), a fully searchable website that indexes, categorizes, and describes

/Sean.Ferguson

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Software

Adobe:FireworksDreamweaver

Microsoft Office SuAccessExcelPowerPoint

WordOpenOfficeNotepad++SPSS/PASW

AlexaAdobe (Omniture)SiteCatalystSearchCenter

Bing Webmaster ToCompeteFacebook:

AdsApplicationsPages

FourSquareGoogle:

Ad PlannerAdSenseAdWordsAlertsAnalyticsBuzzCustom SearchGmailInsightsPlaces

ProfilesReaderTrendsWebmaster Tools

Joomla!Microsoft AdCenterMySpace myAdsQuantcastWordPressYahoo!:

AnswersBuzzClues

mailto:sean@wellontop.com?subject=Resume%20Inquirymailto:sean@wellontop.com?subject=Resume%20Inquiryhttp://www.rollins.edu/http://www.rollins.edu/http://tars.rollins.edu/holt/prospects/ug/pgm_psychology.shtmlhttp://tars.rollins.edu/holt/prospects/ug/pgm_psychology.shtmlhttp://tars.rollins.edu/holt/prospects/ug/pgm_psychology.shtmlhttp://wdpro.jobs/http://wdpro.jobs/http://www.disneystore.com/http://www.disneystore.com/http://www.disneystore.com/http://www.marvelstore.com/http://www.marvelstore.com/http://www.marvelstore.com/http://wdpro.jobs/http://wdpro.jobs/http://disneyworld.disney.go.com/http://disneyworld.disney.go.com/http://disneyworld.disney.go.com/http://disneyworld.disney.go.com/http://disneyland.disney.go.com/http://disneyland.disney.go.com/http://disneyland.disney.go.com/http://disneycruise.disney.go.com/http://disneycruise.disney.go.com/http://disneycruise.disney.go.com/http://resorts.disney.go.com/aulani-hawaii-resort/http://resorts.disney.go.com/aulani-hawaii-resort/http://resorts.disney.go.com/aulani-hawaii-resort/http://www.disneystore.co.uk/http://www.disneystore.co.uk/http://www.disneystore.co.uk/http://www.seomoz.org/http://www.seomoz.org/http://www.seomoz.org/http://voltier.com/http://voltier.com/http://voltier.com/http://wellontop.com/http://wellontop.com/http://wellontop.com/http://shands.org/http://shands.org/http://shands.org/http://www.facebook.com/sean.fergusonhttp://www.facebook.com/sean.fergusonhttp://www.linkedin.com/in/seanwfhttp://www.linkedin.com/in/seanwfhttp://twitter.com/seanwfhttp://twitter.com/seanwfhttp://www.adobe.com/http://www.adobe.com/http://www.adobe.com/products/fireworks/http://www.adobe.com/products/fireworks/http://www.adobe.com/products/dreamweaver/http://www.adobe.com/products/dreamweaver/http://office.microsoft.com/en-us/suites/default.aspxhttp://office.microsoft.com/en-us/access/default.aspxhttp://office.microsoft.com/en-us/access/default.aspxhttp://office.microsoft.com/en-us/excel/default.aspxhttp://office.microsoft.com/en-us/excel/default.aspxhttp://office.microsoft.com/en-us/powerpoint/default.aspxhttp://office.microsoft.com/en-us/powerpoint/default.aspxhttp://office.microsoft.com/en-us/word/default.aspxhttp://office.microsoft.com/en-us/word/default.aspxhttp://www.openoffice.org/http://www.openoffice.org/http://notepad-plus.sourceforge.net/uk/site.htmhttp://notepad-plus.sourceforge.net/uk/site.htmhttp://www.spss.com/http://www.spss.com/http://www.alexa.com/siteinfohttp://www.alexa.com/siteinfohttp://www.omniture.com/en/http://www.omniture.com/en/http://www.omniture.com/en/http://www.omniture.com/en/products/online_analytics/sitecatalysthttp://www.omniture.com/en/products/online_analytics/sitecatalysthttp://www.omniture.com/en/products/visitor_acquisition/searchcenterhttp://www.omniture.com/en/products/visitor_acquisition/searchcenterhttp://www.bing.com/webmasterhttp://siteanalytics.compete.com/http://siteanalytics.compete.com/http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://developers.facebook.com/http://developers.facebook.com/http://www.facebook.com/advertising/?pageshttp://foursquare.com/http://www.google.com/http://www.google.com/http://www.google.com/adplannerhttp://www.google.com/adplannerhttps://www.google.com/adsense/https://www.google.com/adsense/http://adwords.google.com/http://adwords.google.com/http://www.google.com/alertshttp://www.google.com/alertshttp://www.google.com/analyticshttp://www.google.com/analyticshttp://www.google.com/buzzhttp://www.google.com/buzzhttp://www.google.com/csehttp://www.google.com/csehttp://mail.google.com/mailhttp://mail.google.com/mailhttp://www.google.com/insights/searchhttp://www.google.com/insights/searchhttp://www.google.com/lbchttp://www.google.com/lbchttp://www.google.com/profileshttp://www.google.com/profileshttp://www.google.com/readerhttp://www.google.com/readerhttp://www.google.com/trendshttp://www.google.com/trendshttp://www.google.com/webmastershttp://www.joomla.org/http://www.joomla.org/http://adcenter.microsoft.com/https://advertise.myspace.com/https://advertise.myspace.com/http://www.quantcast.com/http://www.quantcast.com/http://wordpress.org/http://wordpress.org/http://www.yahoo.com/http://www.yahoo.com/http://answers.yahoo.com/http://answers.yahoo.com/http://buzz.yahoo.com/http://clues.yahoo.com/http://clues.yahoo.com/http://clues.yahoo.com/http://buzz.yahoo.com/http://answers.yahoo.com/http://www.yahoo.com/http://wordpress.org/http://www.quantcast.com/https://advertise.myspace.com/http://adcenter.microsoft.com/http://www.joomla.org/http://www.google.com/webmastershttp://www.google.com/trendshttp://www.google.com/readerhttp://www.google.com/profileshttp://www.google.com/lbchttp://www.google.com/insights/searchhttp://mail.google.com/mailhttp://www.google.com/csehttp://www.google.com/buzzhttp://www.google.com/analyticshttp://www.google.com/alertshttp://adwords.google.com/https://www.google.com/adsense/http://www.google.com/adplannerhttp://www.google.com/http://foursquare.com/http://www.facebook.com/advertising/?pageshttp://developers.facebook.com/http://www.facebook.com/advertisinghttp://www.facebook.com/http://siteanalytics.compete.com/http://www.bing.com/webmasterhttp://www.omniture.com/en/products/visitor_acquisition/searchcenterhttp://www.omniture.com/en/products/online_analytics/sitecatalysthttp://www.omniture.com/en/http://www.alexa.com/siteinfohttp://www.spss.com/http://notepad-plus.sourceforge.net/uk/site.htmhttp://www.openoffice.org/http://office.microsoft.com/en-us/word/default.aspxhttp://office.microsoft.com/en-us/powerpoint/default.aspxhttp://office.microsoft.com/en-us/excel/default.aspxhttp://office.microsoft.com/en-us/access/default.aspxhttp://office.microsoft.com/en-us/suites/default.aspxhttp://www.adobe.com/products/dreamweaver/http://www.adobe.com/products/fireworks/http://www.adobe.com/http://twitter.com/seanwfhttp://www.linkedin.com/in/seanwfhttp://www.facebook.com/sean.fergusonhttp://shands.org/http://wellontop.com/http://voltier.com/http://www.seomoz.org/http://www.disneystore.co.uk/http://resorts.disney.go.com/aulani-hawaii-resort/http://disneycruise.disney.go.com/http://disneyland.disney.go.com/http://disneyworld.disney.go.com/http://disneyworld.disney.go.com/http://wdpro.jobs/http://www.marvelstore.com/http://www.disneystore.com/http://wdpro.jobs/http://tars.rollins.edu/holt/prospects/ug/pgm_psychology.shtmlhttp://www.rollins.edu/mailto:sean@wellontop.com?subject=Resume%20Inquiry

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international corporate social responsibility (CSR) programs developed by the world's largest

companies to help solve social and environmental problems. Responsible for all digital and technical

aspects of development including the graphic design and underlying architecture of the website.

Managed promotion, optimization, research, and development of CSR-pedia.

Life Coach and Marketing Director, 02/2008 04/2009The Legacy Forum /Courageous Authenticity, Gainesville, FL (Part-time)

Participated in life coach training according to International Coach Federation (ICF) core competencies.

Received training in leadership and sales techniques. Responsible for all digital and technical aspects ofbusiness including the design, creation, and management of company website, blog, marketing, and

internal materials.

Sales Support 02/2008 02/2009Gainesville Health & Fitness Centers, Gainesville, FL (Part-time)

Formal, comprehensive training in the selling of club services, multiple prospecting techniques, and the

establishment and maintenance of positive member relationships. Responsible for aiding fitness

counselors in all aspects of both gaining and retaining club members. Designed and created internal

communications and membership and corporate marketing materials.

Personal Trainer 10/2007 12/2007Bally Total Fitness, Winter Park, FL (Part-time)

Received formal education in personal training. Responsible for the promoting and selling club services

and working one-on-one with clients.

Local Sales Manager 05/2007 08/2007University Directories, Chapel Hill, NC (Full-time)

Received sales and management training during an intensive two-week national seminar. Responsible

for managing a team of salespersons in Winter Park, Florida. Collaborated with local business owners to

create, purchase, and submit advertisements to the Rollins College student directory.

Resident Assistant 08/2006 05/2007Rollins College Residence Hall Association, Winter Park, FL (Full-time)

Underwent an initial week of intensive training for position as well as ongoing weekly training within an

accredited Rollins College program. Responsible for 29 Freshman males in a Freshman-only dormitory.

Duties included the creation and implementation of biweekly student events, aesthetic additions to the

hall, enforcement of school policy, and availability to students.

ACTIVITIES AND RECOGNITIONS Published originalresearch on Google PageRankon the industry-leading SEOmoz Blog. Attended multiple-day internet marketing conferences includingIMSB(hosted byIMBroadcast),IZEAFest(hosted byIZEA), andBlueGlass Florida(hosted byBlueGlass Inc.). VP Social media withCommunique, Rollins College chapter of the Florida Public Relations

Association (FPRA)

Received an Exemplary Service Award upon graduating from Rollins College. One of seven students selected by Rollins College to represent the school atLeaderShape2009,

a week-long national leadership seminar in Champaign, Illinois.

Three Florida State Championships rowing for Gainesville Area Rowing (GAR). Competed in2004 National Youth Rowing Championship in Cincinnati, Ohio. Won the Head of the Tennessee

Men's 4+ for Rollins College in 2005. First win in school history.

PipesSite ExplorerSponsored Searc

Syntaxes

.htaccessCSSHTML5/XHTMLPHPMySQLMicroformatsRDFRegexRobots.txtW3C standards

Skills

Affiliate programsAPI developmentAssessments &surveys

Blogging

Life coachingManagementMicro-bloggingMultivariate statisticOnline reputationmanagement

Organizationaldevelopment

Research methodsSalesSearch & banneradvertising

Search engineoptimization (SEO

Site SearchOptimization

Social bookmarkingSocial networkingWebsite analytics

Certifications

GHFC Sales Level Life Coach (LCLC)Peer Mediator

http://courageousauthenticity.com/http://courageousauthenticity.com/http://courageousauthenticity.com/http://www.coachfederation.org/http://www.coachfederation.org/http://www.coachfederation.org/http://www.ghfc.com/http://www.ghfc.com/http://www.ballyfitness.com/http://www.ballyfitness.com/http://www.universitydirectories.com/http://www.universitydirectories.com/http://www.rollins.edu/reslife/http://www.rollins.edu/reslife/http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galorehttp://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galorehttp://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galorehttp://searchsocialsummit.com/http://searchsocialsummit.com/http://searchsocialsummit.com/http://www.imbroadcast.com/http://www.imbroadcast.com/http://izeafest.com/http://izeafest.com/http://izeafest.com/http://izea.com/http://izea.com/http://izea.com/http://www.blueglass.com/conferences/fl/http://www.blueglass.com/conferences/fl/http://www.blueglass.com/conferences/fl/http://www.blueglass.com/http://www.blueglass.com/http://www.blueglass.com/http://tars.rollins.edu/communique/http://tars.rollins.edu/communique/http://tars.rollins.edu/communique/http://fpra.org/http://fpra.org/http://fpra.org/http://www.leadershape.org/http://www.leadershape.org/http://www.leadershape.org/http://gainesvillearearowing.com/http://gainesvillearearowing.com/http://gainesvillearearowing.com/http://pipes.yahoo.com/http://pipes.yahoo.com/http://siteexplorer.search.yahoo.com/http://siteexplorer.search.yahoo.com/http://advertising.yahoo.com/smallbusiness/ysmhttp://httpd.apache.org/docs/1.3/howto/htaccess.htmlhttp://httpd.apache.org/docs/1.3/howto/htaccess.htmlhttp://www.php.net/http://www.php.net/http://www.mysql.com/http://www.mysql.com/http://microformats.org/http://microformats.org/http://www.w3.org/RDF/http://www.w3.org/RDF/http://www.robotstxt.org/http://www.robotstxt.org/http://www.w3.org/http://www.w3.org/http://www.w3.org/http://www.robotstxt.org/http://www.w3.org/RDF/http://microformats.org/http://www.mysql.com/http://www.php.net/http://httpd.apache.org/docs/1.3/howto/htaccess.htmlhttp://advertising.yahoo.com/smallbusiness/ysmhttp://siteexplorer.search.yahoo.com/http://pipes.yahoo.com/http://gainesvillearearowing.com/http://www.leadershape.org/http://fpra.org/http://tars.rollins.edu/communique/http://www.blueglass.com/http://www.blueglass.com/conferences/fl/http://izea.com/http://izeafest.com/http://www.imbroadcast.com/http://searchsocialsummit.com/http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galorehttp://www.rollins.edu/reslife/http://www.universitydirectories.com/http://www.ballyfitness.com/http://www.ghfc.com/http://www.coachfederation.org/http://courageousauthenticity.com/

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