Seamless Mobility:Seamless Mobility:

Michael WehrsMichael Wehrs

Director of Technology & StandardsDirector of Technology & Standards

Mobile Device Division, Microsoft Corp.Mobile Device Division, Microsoft Corp.

Wireless Software Innovations Wireless Software Innovations Spurring User Demand and Spurring User Demand and Propelling Revenue GrowthPropelling Revenue Growth

AgendaAgenda

Macroeconomic TrendsMacroeconomic Trends Mobile Technology FactorsMobile Technology Factors Courting the DeveloperCourting the Developer Mobile Application TrendsMobile Application Trends Business Enablement Example: PresenceBusiness Enablement Example: Presence SummarySummary

Fundamental TruthsFundamental Truths

There is only There is only one userone user, not a mobile user , not a mobile user and a fixed userand a fixed user

There is There is oneone Internet Internet Moore’s Law applies to mobile devicesMoore’s Law applies to mobile devices Interoperability drives the ecosystemInteroperability drives the ecosystem Business models and the technology Business models and the technology

approaches are separate thingsapproaches are separate things

ConsumersConsumers

Changing Value Chain Update Changing Value Chain Update

CustomersCustomers

Ref Plat.Ref Plat.

OSOS

SolutionsSolutions

HardwareHardware

Dist.Dist.

MarketingMarketing

SupportSupport Leveraged R&DLeveraged R&D Manufacturing Manufacturing

EfficienciesEfficiencies Faster Innovation Faster Innovation

& Product & Product CyclesCycles

Differentiated Differentiated OfferingsOfferings

ScalableScalable

Changing Value Chain Update Changing Value Chain Update

Ref Plat.Ref Plat.

OSOS

HardwareHardware HardwareHardwareHardwareHardware

SolutionsSolutions SolutionsSolutions

Mobile Operators/ ChannelsMobile Operators/ Channels

SolutionsSolutions SolutionsSolutions

Trends in ComputingTrends in Computing Miniaturization continuesMiniaturization continues

1GB on an SD Card1GB on an SD Card First “phones” with hard drivesFirst “phones” with hard drives

Dramatic innovation in power systems Dramatic innovation in power systems Low power CPUs from Intel, TI, AMDLow power CPUs from Intel, TI, AMD Fuel Cell battery (1 month cell phone usage)Fuel Cell battery (1 month cell phone usage)

Smaller, lighter PC, PDA, phone designs Smaller, lighter PC, PDA, phone designs enabling new networking scenariosenabling new networking scenarios TVs on Cell phones, wearable computers, digital TVs on Cell phones, wearable computers, digital

media players, eBooks, etc.media players, eBooks, etc.

Trends in ApplicationsTrends in Applications

XML revolution and web servicesXML revolution and web servicesCompelling “sync” scenariosCompelling “sync” scenariosPeer to Peer CommunicationPeer to Peer CommunicationMobile and Fixed Technology Convergence Mobile and Fixed Technology Convergence The Impact of “Presence”The Impact of “Presence”Net connected Consumer Electronics and Net connected Consumer Electronics and

Gaming appliancesGaming appliances

The Role of the DeveloperThe Role of the Developer

Improve device capabilitiesImprove device capabilities Powerful software platformsPowerful software platforms Robust architecturesRobust architectures

Increase developer productivityIncrease developer productivity ““Easy” and consistent programming modelsEasy” and consistent programming models Rapid application and unified development Rapid application and unified development

environmentenvironment Protect existing investmentsProtect existing investments

Integrate with existing systemsIntegrate with existing systems Language independenceLanguage independence

More technical support and trainingMore technical support and training More technical content, better documentationMore technical content, better documentation

BrowserBrowser

ManagedManaged

NativeNative

• Visual Studio .NET (ASP.NET Mobile Controls)Visual Studio .NET (ASP.NET Mobile Controls)• Web Apps, XMLWeb Apps, XML• Online - Multiple Device PlatformsOnline - Multiple Device Platforms

• eMbedded Visual C++ eMbedded Visual C++ • Win32 APIWin32 API• Optimized and Integrated – Targeted DeviceOptimized and Integrated – Targeted Device

• Visual Studio .NET (Smart Device Programmability)Visual Studio .NET (Smart Device Programmability)• Efficient and Fast - Device, Desktop and ServerEfficient and Fast - Device, Desktop and Server• XML Web Services and .NetXML Web Services and .Net

Enabling Three Key Mobile Enabling Three Key Mobile Programming ModelsProgramming Models

Core Operating System: Windows CECore Operating System: Windows CE

Rich Device Feature Set: Windows Mobile for Rich Device Feature Set: Windows Mobile for Pocket PC and SmartphonePocket PC and Smartphone

.NET CF.NET CFSDK for SmartphoneSDK for Smartphone

SDK for Pocket PCSDK for Pocket PC

OSOS

ToolsTools

33rdrd Party Party App App

TargetsTargets

UI/AppsUI/AppsPocket Pocket InternetInternetExplorerExplorer

ASP.NETASP.NET

Visual Studio .NETVisual Studio .NET

Business Driver - PresenceBusiness Driver - Presence

Location Based ServicesLocation Based Services Contextual AwarenessContextual Awareness Inherently multi Application/ServiceInherently multi Application/Service Required to Spur Demand and Drive Required to Spur Demand and Drive

Revenue for the EcosystemRevenue for the Ecosystem

Device CapabilityDiscovery

Messaging Web Services

SummarySummary Economic shifts underway to drive Economic shifts underway to drive

dramatic changes in mobile ecosystemdramatic changes in mobile ecosystem Technology advances in mobility are Technology advances in mobility are

acceleratingaccelerating Developers see the opportunityDevelopers see the opportunity

EnterpriseEnterprise ConsumerConsumer

Mobile and fixed standards Mobile and fixed standards convergence will drive mobile services convergence will drive mobile services adoption adoption

Thank You!Thank You!