© Oliver Kerrr / EWS-WWF

Seagrass & Dugong Technical

Workshop

Abu Dhabi, UAE

29-Mar-17 / 3

29-Mar-17 / 5Link: http://wwf.panda.org/what_we_do/how_we_work/programme_standards/

• Conservation = Changing human behavior = Awareness

• Sharing success = Increased credibility

• Increased Exposure = Increased funding

• Know the social context

Urbanized and transient society

• Define the end result

Connect with nature, understand its importance, decision making

• Define messaging

Translate science, communicate urgency, offer solutions

• Weave message into people’s lives

Bite size information, simplify facts

• Tools and engaging experiences

Infographics, Social media, Toolkits, Board game, Field experience

–Marine Turtle Project

–Heroes of the UAE

29-Mar-17 / 7Presentation to Company name

© Doug Perrine / naturepl.com /WWF

29-Mar-17 / 9

Project Goal

Identify key foraging areas in need of protection

Satellite Telemetry

75 female hawksbill turtles (Eretmochelysimbricata)

4 countries, 10

partners…

29-Mar-17 / 10

Communication benefits

Quote from senior management on EWS-WWF marine websiteJoint press releaseAcknowledgement in annual report and social mediaCompany logo on marine scientific report(s)issued to decision makers for policy recommendations

Engagement toolkit

Adopt a turtle: company can name a

turtle and track turtles movements on

seaturtle.org website

Educational talk from the marine team

Engagement kit brief (how to engage

staff, stakeholders, soc med messages

etc..)

FAQ sheet

Quiz

What individuals can do to support

Infographics

Web banner and email footer

Pictures and videos

29-Mar-17 / 12

Presentation to Company name

29-Mar-17 / 13

29-Mar-17 / 14

Race Video

29-Mar-17 / 15

29-Mar-17 / 16

PRINT MEDIA

29-Mar-17 / 17

29-Mar-17 / 18

29-Mar-17 / 19

– Great Green Race

– Saadiyat Turtle Challenge

• Life cycle of a sea turtle

• People experience sea turtle challenge to survival

• Fun, engaging

– Staff engagement experiences

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1) contribute to our community, 2) promote social interaction, 3) personal development, 4) gain an ethic of care for our environment

Raise awareness about Ecological Footprint and facilitate action by UAE society to live more

sustainable lifestyles

General Public

Schools

Government Institutions

Private Sector

The Problem The Solution

How it affects us

Pledges Downloads Case studies

Contact Us

Submit a case study

General tips

Industry specific tips

Homepage (Spotlight)

Pledge (business hero, individual)

Lunch and Learn

Water & Energy facts

What the govt is doing

Impacts on biodiversity

0

500

1000

1500

2000

2500

CFLs AC Showers Drying clothes Devices off Computers off Clothes 30degrees

Dish - economy

• Over 13,000 over 5 minutes per visit

• Over 2,000 Pledges

• Almost 20 events

• Community movement – Zayed University

students campaign, school heroes day

• Media (Arabic and English) – TV, radio,

newspapers, magazines

• Summit International Award: Silver

• Awareness posters &

stickers

• Electricity & water

conservation tips

• Lunch & Learn

presentation

• Measurable Strategy &

Case Study Guides

• One Planet Living

Principles

• Carbon offsetting guide

29-Mar-17 / 37Presentation to Company name

29-Mar-17 / 38Presentation to Company name

29-Mar-17 / 39

29-Mar-17 / 40

29-Mar-17 / 41

29-Mar-17 / 42

29-Mar-17 / 43

29-Mar-17 / 44

Green Turtle Project Video

Speak to the emotions

Marine Turtle Conservation Workshop Dubai, April 2014

@ews_wwf youtube.com/wwfuaefacebook.com/ews.wwf