sdl solutions for automotive accelerating digital ... · for automotive companies ... cdn delivery....

SDL Solutions for Automotive

Accelerating Digital Transformation

Table of Contents

“The rapid pace of digitalization is transforming the component hardware-driven automotive sector to a software and solutions-focused industry, accelerated by consumers’ evolving digital lifestyle expectations and demands for new and innovative services.”Frost & Sullivan, “Digital Transformation of the Automotive Industry”

AcceleratingDigitalTransformation

SDLSolutions

UnifiedDigitalExperiencesAcrossTouchpoints

AutomotiveCustomer-CentricDigitalExperienceSolution

ManagedGlobalDigitalExperiences

PersonalizedDigitalOwner’sManuals

EffectiveAftersales,AftermarketandFieldService

EngagedandCollaborativeMultilingualFieldService

ConsistentGlobalCommunication

AgileSoftwareLocalizationandTesting

WhySDLforAutomotive

Automotive innovation is moving forward at breakneck speed and is facing its most significant transition since its inception more than a century ago. It has become clear that the content experience now goes hand in hand with the driver and the aftersales experience.

AcceleratingSDL Solutions for Automotive

Transformation

Fromadvanced-driverassistancesystems(ADAS)tofullyautonomousdriving,andfromnewdrivetechnologiestohuman-machineinterface(HMI)interactionwithOver-The-Air(OTA)updates,theautomotiveindustryistransforming.

Newplayersnowchallengemarketleaderswithadvanceddrivetechnologiesandservice-orientedbusinessmodelsenabledbyagilityanddigitalization.Drivers,sales,marketing,aftersalesanddealersnowdemandup-to-date,relevantandpredictivecontent,trulyconnectingdriver,vehicleandexperience.

Accelerating Digital Transformation


Eachinnovationplacesnewdemandsondigitalcontent.Thisdigitaltransformationmeansthattheautomotiveindustrymustnowadoptsoftwarebestpracticesforagilecontentdeliveryonaglobalscale.

Eachplayerneedstoembraceinnovationandtakeanewapproachtocontenttostayaheadofthefleet.

Connected Services FlexibleServices ContinuousUpdates Global&Multilingual

Always Online In-VehicleHMI PredictiveContent VehicleSpecific

Innovation & Opportunity Software-BasedServices DriverAssistance PredictiveAftersalesSupport

Aftersales Experience VehicleSpecific ServiceEfficiency SupportEffectiveness

SDL Solutions

TranslationManagement

Mac

hine

Tran

slati

on

Language Servicesand Translation

ProductivityTranslation

Structured Content Management & Assembly

Digital Experience Delivery

Dig

ital E

xper

ienc

e M

anag

ement &

AssemblyPersonalized Digital Experience and the Connected Vehicle

Movingbeyondtheboundariesoftraditionalmanufacturing,automotivecompaniesnowneedtooperatelikeagilesoftwaredepartments,superiorserviceorganizationsanddigitalexperiencemanagementexperts,adoptingautomationtolowercostsandincreaseefficiency.

SDL’spowerfuldigitalexperiencemanagementplatformenablesautomotivecompaniestomanagemultilingualmarketing,productandservicecontentacrossalldigitalchannels,forboththeconnectedvehicleandagloballydistributedaftersalesorganization.

Today’sdigitalsavvyconsumersexpectcontent-on-demandacrosstouchpoints,fromexplorationtoconfiguration,andthroughtoin-vehicleconnectedexperiencesandaftersalesservices.


SDLTridionDXenablesdynamiccontentmanagementacrosstheentirecontentlifecycle.Frommarketingimagerytodetailedfeatureinformation,andfromyourlatestmostengagingcampaigntopracticalself-servicehelpfromtheHMI–theinformationisrightthere,onanychannel,deviceorcontext.

From Marketing to Product Information

SDLTridionDXenablesyoutocreate,manageanddistributeengagingdigitalcontent,blendingmarketingcontentwithproductandservice-ledinformationthroughpersonal,contextuallyrelevantexperiences,supportedbyAI-drivenpersonalizationandrich,interactivemediaexperiences.

Integrated with Your Digital Ecosystem

TheopenRESTfulAPIintegrateswithyourexistingproductlifecyclemanagement(PLM),productinformationmanagement(PIM),diagnostic,digitalassetmanagement(DAM),customerrelationshipmanagement(CRM)andanyothersupportingapplication.Theseintegrationpointsprovideyouwithgreatercontrolovertheentirecontentvaluechain.

• Create,translateandpublishcontentglobally.• Distributecontenttoanydevice.• Dynamicallypersonalizecontentforthecustomer,vehicle&usecase.• Integratewithserviceorganizationsandtechnology.

Unified Digital Experiences Across Touchpoints


Automotive Customer-Centric Digital Experience Solution

TranslationManagementSDL Language

Technology & Services

Digital Experience

Management&DigitalExperience

Assembly SDL Tridion

Sites

Structured Content

Management&DigitalDocumentation

Assembly SDL Tridion

Docs

Personal, Cultural and Geographic Relevance

Dynamic Experience

DeliverySDL Tridion DX

RepairandMaintenance Apps(ServiceTechnicians)

Global Digital Experience along

the Customer Journey

eCommerce,Accessories & SpareParts

WebsitewithVehicle-Configurator

DealerPortal

Print On-Demand

ConnectedVehicle

CustomerPortal

DriversGuidewith

AR

RESTful-API Integrations


Forautomotivecompanies,multilingualandmarket-specificcontentmustalsoreflectthedifferentdrivingculturesofspecificmarkets–whetherluxury,safety,sustainability,fuelefficiencyorentertainment–onesizerarelyfitsall.

High-qualitycontentisnotenough.Whensearchingforanewvehicle,today’sbuyerexpectsamorepersonal,tailoredexperienceonavarietyofchannelsthatputtheminthedriver’sseatevenbeforetheyhavemadeapurchase.

The SDL Solution

SDLTridionSitesisapowerfulwebexperiencemanagementsolutiontoeffectivelymanageglobalcontentacrossweb,mobileandotherdigitaltouchpoints.

SDLMarketingSolutionshelpsyoudeliverbrandedcontentintoanychannel,acrossallmedia,inanylanguage,anywhereintheworldonbrandandwiththerightculturalandlinguisticnuance.

Ourexperttranscreationteamsworkcollaborativelywithyouandyourpartneragencies,toappropriatelyscalebrandedcommunicationsacrossmultiplemarkets.Ournetworkofin-markettranscreationexpertsadaptsyourcommunicationsbothculturallyandlinguistically.Weprovidearangeofstand-aloneorintegratedconsultancyandcontentproductionservicestooptimizeyourbudgetandprocess.

Managed Global Digital Experiences

SDL Tridion Sites helps to:

Dynamicallypersonalizecontentbasedonprofiles,browsingbehavioranddevice.

Ensurebrandandmessageconsistencythroughcontentreuseandacrosschannels,brandsandmarkets.

Automaticallymanageanddistributetranslatedcontentacrosschannels.

Deliverrichmediacontentintherightformatwithautomaticdevicedetection,mediaoptimizationandCDNdelivery.


The days of the glove compartment owner’s manual are numbered.

Withvehiclesnowenhancedwithsoftware-basedfeaturesthroughover-the-air(OTA)updates,printedmanualsmaybeoutdatedfollowingasinglesoftwareupdate.Thisplacesnewpressureontheautomotiveindustrytoadopthigh-techapproachestodigitalmanuals.

Aleading-edgeowner’smanualistunedtoavehicle’sspecificconfiguration,availableontheHMI,customerportalandmobiledevice.Whilelegalrequirementsstillincludeaprintedmanual,theyalsodifferineachmarket.

Manyautomotivecompaniescanfindsignificantsavingsbyreducingprinttotherequiredminimumwhileadoptingdecentralized,andvehicle-specificprint-on-demandoptions.

Personalized Digital Owner’s Manuals


The SDL Solution

SDLTridionDocsenablesyoutocreate,manageanddeliveramodernowner’smanualatscale.

Thispowerfulstructuredcontentmanagementsolution–componentcontentmanagement(CCM)–reducesthecomplexityandcostswiththedeliveryofmultichannelautomotivedocumentation.

SDLtechnologyandserviceshelpautomotivecompaniesto:

• Delivercontentfornewproducts,services,updatesandenhancementssimultaneously.

• Improvecustomerself-support.• Increasecontentreuseandefficiency,reducingcostandeffort.• Automatedeliveryacrossalldigitalplatformsandchannels.• Simplifytranslationandmultilingualcontentmanagement.• Improvequalitythroughintegratedreviewandapproval

management.

SDLTridionDXenablesproductteamstocombinetechnicalcontentwithmarketing-ledexperiences.Itensuresthatproductinformation,in-vehicleinteractionandpost-salescustomerexperiencesinfluenceinformedbuyingdecisionsandcontinuetobuildbrandloyaltyandaffinity.

Integrated HMI User Manual

Printed Owner’s Manual and PDF

Mobile Driver’s Guide

Single-source, personalized for vehicle configuration (VIN)

Online Owner’s Manual


Aftersalesandaftermarketbusinessdrivesautomotivemargins.Forautomotiveaftersales,keyperformanceindicatorsforcustomersatisfactionandbrandloyaltyoftenincludeaftersalesefficiencyandbreakdownprevention.

Content requirements for an efficient field and aftersales organization include:

• In-timeavailabilityoftechnicalproductinformation.• Up-to-datecontentforrepairandmaintenanceprocedures.• Personalizedtothevehicleconfigurationandthespecific

usecase.• Workshopandproduct-relatedtrainings.• Knowledgebasecontent.

Effective Aftersales, Aftermarket and Field Service

The SDL Solution

WithSDLTridionDocs,engineeringandaftersalesteamscancollaborativelycreate,manageanddeliverin-depthproductandserviceinformationatscale.Thispowerfulstructuredcontentmanagementsolution–componentcontentmanagement(CCM)–reducesthecomplexityandcostswiththedeliveryofDITA-baseddocumentationandenablesmultichanneldelivery.

TheplatformfullyintegrateswithexistingapplicationssuchasPLMs,PIMs,DiagnosticsandCRMs,providingfullcontrolovertheentirecontentvaluechain.Theplatformdrivesaftersalesefficiencybydeliveringserviceinformation,personalizedtothevehicleconfiguration(VIN),faultcode(diagnosis)ormaintenancetaskdirectlytowebanddigitalapplicationsusedbythedealershipandservicetechnicians.


SDLsolutionshelpautomotivecompaniesto:

• Delivercontentfornewproducts,services,updatesand enhancementssimultaneously.

• Improvetime-to-market.• Increasecontentreuseandefficiencywhilereducingcostandeffort.• Automatedeliveryacrossalldigitalplatformsandchannels.• Streamlineaftersalesefficiencyandimprovecustomersatisfaction.• Simplifytranslationandmultilingualcontentmanagement.• Improvequalitythroughintegratedreviewandapprovalmanagement.• Engagefieldservice,centralaftersalesandengineering.

SDLTridionDXenablesengineeringandaftersalesteamstocombinetechnicalcontentwithmarketing-ledexperiences.Dynamicallypublishedpersonalizedcontent,newconnectedservicesandpredictedmaintenancetasksprovideopportunitiesfornewrevenuestreamsandcontinuetobuildongoingbrandloyalty.


Service TechnicianDealer & Aftermarket Workshop

Multilingual

Diagnosis

Problem

identification

Trainings

Productknowledge

&information

Work

shop Li

tera

ture

Productcontent,repair

&maintenanceinformation

&circuitdiagram

s

Spare

Parts Cata

log

Sparepartidentification

andordering

Labor V

alues

Maintenanceand

repaireffort&cost

Serv

ice Bulle

tins (TSB

s)

Recomm

endedrepair

proceduresrespondingto

marketincidents

Overh

aul Pro

cedure

s

Recomm

endedrepair

proceduresfordamages,

accidentsorspecificincidents

Knowledge Base

FAQs,lessonslearned&

othersupportmaterial

Digita

l Serv

ice

Check Book

Digitalrecordof

servicehistory

Personalization for vehicle configuration (VIN)


Personal Digital Content Delivery: Maximize Service Efficiency and Customer Satisfaction

Engaged and Collaborative Multilingual Field Service

Manyfieldservicedocumentsarecreatedlocallyinthelocal languagesuchaswarrantyclaims,servicehelpdesktickets,chatrecordsorFAQs.

Consequently,thisinformationisofteninaccessiblebyaftersales,productmanagementanddevelopment.Market-specificsystemicproblemsmaynotbeaddressedquicklyenough,damagingbrandreputation.Inaddition,frequentlytheuseofdifferentlanguagesdelaysresponsesbetweenfieldservice,dealers,centralaftersalesandhelpdesks,creatingfurthercustomerfrustration.

The SDL Solution

SDLMachineTranslationremoveslanguageasabarrier.Byintegratingmachinetranslationtoolsdirectlyintotheapplicationsyourorganizationusesmost,youcreategreatertransparency.

Multilingualaccesstowarrantyclaims,informationaboutonlinecustomercommentsandinternalreportingcanhelptheorganizationpreventsystemicproductissues,allowingyoutotriggercountermeasuresbeforetheyimpactbrandreputation.

SDLMachineTranslationconnectorsenableyoutoprovidein-companytranslationsforSalesforceandMicrosoftOfficeapplications,andcanbeextendedtoincludewithanyhelpdesk,chat,CRM,SAPandERPapplication.

Toensurethatyouremovetherisksofpubliconlinetranslationtools,SDLETSprovidessecure,on-premisesorprivate-cloudmachinetranslationforasecureinternaltranslationprocess.Thistoolprovidesemployeeswiththeconvenienceandbenefitsofafreetranslationtool,eliminatingtheriskofexposingintellectualproperty.


Languagesupportisnowsimplyexpected.Thatsaid,manyautomotiveorganizationsbecomeaccustomedtolessthanoptimalcontentlocalizationprocesseswithlimitedscalabilityandagility.Oftenthelanguageandtranslationprocessesandtechnologythatsupportdifferentteamsaremanagedandappliedseparately,creatinginconsistencyandpreventingcostsavingsthatcomewithharmonizedprocesses.

Foranindustrytransitioningintoasoftwareandservicesbusiness,localizationisanintegralpartofsoftware,documentationandsupport.Withshorterproductlifecycles,newservicesandmanydifferentchannels,multilingualcontentnowneedstobesynchronizedacrossmarketing,productmanagement,engineeringandaftersales.

The SDL Solution

SDLTranslationManagementplatformautomatestranslationprocessesandeliminatesinefficientmanualtasks,enablingcontrol,collaborationandefficiency.Localizationmanagersandteamscentrallymanage,automateandcontroltranslationprojects,deliveringqualitytranslationsontimeandbudget.

Consistent Global Communication

Withaccesstotranslationmemory(TM)andterminologymanagement,youcansignificantlyimprovethequalityandconsistencyofyourtranslations.Thesetoolsalsosignificantlyreducecoststhroughtranslationreuseandensureterminologyandbrandvoiceareusedcorrectlyandconsistently.

SDLprovidesstandardconnectorstomanycontentsystems,includingSalesforce,AdobeExperienceManager,StiboSTEPorSAPHybris.Inaddition,youcanalsointegratetranslationmanagementwithanyapplicationusingRESTfulAPIs.

SDLTranslationManagementsolutionscanberunon-premises,inaprivate-cloudorasSDLSecureTranslationSupplyChain.

SDLtranslatorsandprojectmanagersprovidevertical-specificexpertiseensuringthehighestpossiblequalityforautomotivecontent.


Agile Software Localization and Testing

Workflowsandintuitiveprojectmanagementfeaturesensurefastermultilingualsoftwarereleases,higherqualitysoftwarelocalizationandmoreefficientprocesses.Thetoolalsoensuresthatgraphicuserinterface(GUI)andsourcetexttranslationsfollowbestpractices.

SDLPassoloenablesyouto:

• TranslateGUIswithinanintuitivevisualenvironmentformostsoftware-specificfileformats.

• Runsoftwarelocalizationprocessesinparallelwithagiledevelopmentcycles.

• Protectsurroundingsourcecodefrombugsorcontaminationduringthetranslationprocess.

IntegratedwithSDLTridionDocsandSDLtranslationmanagementsolutions,SDLPassolohelpstokeepGUIsanddocumentationconsistent.

Agilesoftwaredevelopmentandlocalizationarecriticalintheageoftheconnectedvehicle.Directlyimpactingnewrevenuestreams,software-basedservicesneedtobelaunchedsimultaneously,globally.

Diagnostic,in-vehiclesoftwareandbackendsystemsnowneedcontinuousupdates,requiringagile,secureandbroadlyautomatedlocalizationprocesses.

Agile Software Localization

Empoweryourteamstoeffectivelycollaborate,communicateandmanagesoftwarelocalizationfromendtoendwithinonecentralizedenvironment.SDLPassoloisasoftwarelocalizationtoolthatallowstranslatorstoworkinaWYSIWYGtranslationmodeprovidingcontextforalltranslations.


Services for Software Localization and UI Testing

ExtendyourdevelopmentteamwithSDLtosimplifysoftwarelocalization.WewilltakecareofeverythingfromUItextexpansiontounforeseenlocale-specificuserissues.Ourbroadsoftwarelocalizationexperienceensuresefficientandhigh-qualityoutputineverylanguage,withsupportinginternationalizationandtestingexpertise.

Fromwithinourfully-equippedandsecureSDLTestLabs,weofferlinguisticandfunctionaltesting,andsupportmorethan40languages.Thistestingensuresthatyourlocalizedsoftwarehasgonethroughacompletetestingcycle.

SDLSoftwareLocalizationandMultilingualUITestingServiceshelpyouto:

• Simultaneouslyshipsoftwaretorelevantmarkets.• DeliverconsistentandfullytestedGUIsanddocumentation.• Automateprocesses.• Createparallelsoftwaredevelopmentandlocalizationtasks.• Fixlocalization-relatedsoftwarebugsbeforelaunch.


SDL_br_Automotive_web_EN_A4_100118

Why SDL for Automotive• Working with the 15 top automotive companies.

• Integrated technology stack for a personalized customer experience delivery for marketing and technical content.

• The industry’s most secure multilingual content management offerings.

• The world’s largest team of dedicated, in-house translators with automotive expertise.

• Market leader of scalable, vendor-agnostic language management technology.

• Full control of the content lifecycle.

SDL(LSE:SDL)istheglobalinnovatorinlanguagetranslationtechnology,servicesandcontentmanagement.Withmorethan25yearsofexperience,SDLdeliverstransformativebusinessresultsbyenablingpowerfullynuanceddigitalexperienceswithcustomersaroundtheworld.

Areyouintheknow?FindoutwhythetopglobalbrandsuseSDLatSDL.comandfollowusonTwitter, LinkedInandFacebook.

Copyright©2018SDLplc.AllRightsReserved.SDL,itsproductnamesandlogosareregisteredtrademarksortradenamesbelongingtoSDLPLCand/oritssubsidiaries.Allcompanyproductorservicenamesreferencedhereinarepropertiesoftheirrespectiveowners.

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