scripps innovation challenge presentation
DESCRIPTION
A presentation for a Scripps Innovation Challenge co-working session on consumer research.TRANSCRIPT
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Scripps Innovation Challenge
A Framework for Effective Research & How We Can Help
Jessica Hagman @hagman
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1 Brainstorm what you
need to know.
2 Choose a tool that
answers your question
3 Use a variety of search
strategies
4 Know where your
information comes from.
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Brainstorming: What questions do you have about your challenge? What do you need to know to develop an effective solution?
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Attitudes or public opinion
Device ownership
Consumer demographics
Industry information
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Specialized questions require specialized resources
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Attitudes or public opinion
Device ownership
Consumer demographics
Industry information
Polling the Nations
Statista
Mintel
MRI
Journal Articles
Ibis World
Trade Publications WARC
Passport
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Use the Innovation Challenge research guide to find resources for each challenge and learn how to use these tools.
http://libguides.library.ohiou.edu/innovation
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Other people will use different words to talk about your topic. Don’t miss the conversation because your keywords or search strategies are limited.
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“online comments”
“news participation”
“user-generated content”
“news websites”
anonymity
moderation
“audience participation”
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Be clear about where your information comes from and how it informs your challenge proposal.
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Make an appointment to discuss your specific challenge and idea. [email protected] @hagman 2nd floor Alden Library