scott swafford, voters guides
DESCRIPTION
Reynolds Fellow Scott Swafford spoke about voters guides and putting together last-minute digests of election information at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Saturday, Feb. 1, 2014.TRANSCRIPT
VOTERGUIDESA FINAL BUT IMPORTANT OPPORTUNITY
TO HELP VOTERS MAKE INFORMED DECISIONS
WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been reported.
WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been reported.
• They help last-second readers learn quickly.
WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been reported.
• They help last-second readers learn quickly.
• They allow easy comparisons among or between candidates.
WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what they need to know to participate.
WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what they need to know to participate.
• On the web, they can refer readers back to the volume of information you’ve published to date.
WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what they need to know to participate.
• On the web, they can refer readers back to the volume of information you’ve published to date.
• They give you a great opportunityto rake in some additional advertising.
WHAT’S IT TAKE? PLANNING.• Remember that print needs space.
WHAT’S IT TAKE? PLANNING.• Remember that print needs space.
• Think about whether a special section is warranted.
WHAT’S IT TAKE? PLANNING.• Remember that print needs space.
• Think about whether a special section is warranted.
• Collect head-and-shoulders portraits early.
WHAT’S IT TAKE? PLANNING.• Remember that print needs space.
• Think about whether a special section is warranted.
• Collect head-and-shoulders portraits early.
• Recognize that most writing can be done in advance.
WHAT’S IT TAKE? PLANNING.• Remember to present candidates
consistently, and to focus on the basics — and the issues.
WHAT’S IT TAKE? PLANNING.• Remember to present candidates
consistently, and to focus on the basics — and the issues.
• Don’t forget to summarize ballot measures. Share the actual ballot language.
WHAT’S IT TAKE? PLANNING.• Remember to present candidates
consistently, and to focus on the basics — and the issues.
• Don’t forget to summarize ballot measures. Share the actual ballot language.
• Tell people where they can get more information if they want it.
VOTER GUIDES ONLINE
VOTER GUIDES ONLINE
VOTER GUIDES ONLINE
VOTER GUIDES IN PRINT