Using the power of technology to transform sport

SCOTT GIBSONGroup Executive,

Dimension Data Digital Practice

DOUG RYDER Owner, Ryder Cycling,

Team Dimension Data for Qhubeka

There is no such thing as

‘Digital Strategy’…

Just strategy in a Digital world

The increasingly crowded Unicorn Club | Private platforms since 2011

Sport is being disrupted

e-sport audiences will

double global audience in

next three years

We live in a world of

diminishing attention spans

UK’s first professional

drone race in July

OTT content = growing choice of events and

products

Nielsen Sports ResearchIntensely interested in – 15% less

Slightly interested in – 15% more

Younger fans want free and easy access to all

forms of content online

Connect with their

favourite players/riders and teams in real-time

More access to more content anytime anywhereOver a single week of NFL

games, football fans upload and

download the equivalent of the

Library of Congress – twice

Fans still yearn for human interactionThe ‘live’ experience is no longer

just in-venue

Empowered by social

media, super fans want to take a seat at the table, once reserved for

sports journalists

What fans today expect

For decades, race organisers, rights owners,

and TV networks have had an unchallenged

hold on broadcasting content…

Digital is changing this dramatically

How are some sports responding?

D A T A D A T A D A T A D A T A D A T A D A T A D A T A D A T A D A T A D A T A D A T A

Key strategic priorities in the business of Sport

Enhance the live enjoyment of sports by

utilising technology in the advanced

stadiums of the future

Deliver a world-class fan experience both

in-stadium and out-of-stadium

Improve athlete performance by utilising cutting

edge digital technologies and data analytics

Assist the world of sport in achieving its

business and performance objectives

Connected Fan

Connected Team

Connected Stadium

Connected Athlete

Delivering World Class Digital Experiences for Stadium and Major Event Operators

SAP and Dimension Data Sports & Entertainment

Key market trends

UHD & Smart Screens Panasonic under the project The

“Beautiful Japan toward 2020” plans

capture both the events and the beauty

of Japan in 4K video for the Tokyo

2020 Olympics

High Density Wi-Fi11.8 TB of total data

was transferred during

Super Bowl 2017

Location based services using IOT sensors Vodafone used Beacon technology in Vodafone

Arena in Turkey that helps Fans to find nearest

toilet/ eating joint/ exits/ Parking spaces

Contactless PaymentsVisa payment ring is NFC-enabled, allowing Team Visa

athletes to make purchases by simply tapping their ring at

any NFC-capable payment terminal during Rio 2016

Olympics

IP First Control Room Systems

Virtual RealityThe Opening and Closing ceremonies of Rio 2016 Olympics were broadcast in

UHD Virtual Reality, allowing viewers across the globe to use VR Headset and

experience these events from virtual seats inside the stadium

5G wireless networksNTT DoCoMo and Nokia Networks partnered

to develop 5G networks expected to be

showcased at the 2020 Tokyo Olympics

Security TechnologiesUsed during Superbowl 2016 Raymond

James Stadium in US to detect wanted

and suspected criminals

Smart Ticketing13 MLB teams have mobile

ticketing applications

Smart ProductionFox Sports is testing

the use of aerial

drones as a part of its

live sports broadcast

replacing Skycam

The Smart Stadium market is expected to grow at a CAGR of 30.2% over 2016-2021 to reach $17.3bn by 2021North America, APAC & Europe appear to have the largest opportunity for smart stadiums

Transforming the fan game day experience

On match day your mobile app

gives you an indication of the

weather, quickest route to

stadium and promotion codes1 2

When you arrive at the stadium,

a mobile app guides you to the

closest available parking

3

You check-in to the stadium with

your mobile app and receive a

personalised message from the

team thanking you for attending

4

During the action on the field, you have

access to instant replays, alternative views and close-up videos

5

Your mobile device tells you

where the closest rest room,

with the shortest line, is

6

Via your mobile device, you order food and beverage, and have them delivered to

your seat, never missing a play by avoiding

a trip to the concessions

7

You earn loyalty points for using

different functions on the mobile app

which can be used to purchase

merchandise or even tickets in the future

8

As you prepare to depart the stadium

after the game, the app provides traffic information and suggests

the fastest route home

Douglas Ryder Captain of SA national team – 1993 to 2002

Winner of Boland Bank Tour – 1995

Competed in the 1996 Olympics Atlanta and multiple World Championships

Winner Cape Argus Cycle Tour – 2001

Worked in corporate sector for Lotus and Microsoft

2017 Sport Industry Personality of the year – Discovery Sport Industry Awards

Owner of Ryder Cycling – Team Dimension Data for Qhubeka

team

For a little team from Africa with humble beginnings…

team

We’ve come a long way!

team

preparation

vision

purpose

team Preparation – Team Training Centre – Casa Capella, Lucca, Italy

team Service Course – Leusden, Holland

team Right infrastructure

team Right infrastructure

team

OneDrive

SKYPE

SPS

CAS

Right tools for high performance and culture

Right information

at the right time

Dimension Data

Deloitte Analytics

SAP

Microsoft

Insight Analysis Education Preparation

Logistics

Inventory tracking

Race planning

Rider selection

Staff planning

Clothing

Riders

DS

team Tech in bus and team car

team Data analysis for improved performance

team Video analysis as cross reference to data

team Video analysis as cross reference to data

team Video analysis as cross reference to data

team …and it’s working…

Victories

28/05/2017 BOASSON HAGEN Edvald 2.HC Tour des Fjords

28/05/2017 BOASSON HAGEN Edvald 2.HCs Tour des Fjords, Stage 5 : Hinna Park – Stavanger

27/05/2017 BOASSON HAGEN Edvald 2.HCs Tour des Fjords, Stage 4 : Stavanger – Sandnes

26/05/2017 BOASSON HAGEN Edvald 2.HCs Tour des Fjords, Stage 3 : Odda – Kopervik

21/05/2017 BOASSON HAGEN Edvald 2.HC Tour of Norway

21/05/2017 BOASSON HAGEN Edvald 2.HCs Tour of Norway, Stage 5 : Moss – Oslo

17/05/2017 BOASSON HAGEN Edvald 2.HCs Tour of Norway, Stage 1 : Hønefoss – Asker

17/05/2017 FRAILE MATARRANZ Omar GT2s Giro d’Italia, Stage 11 : Firenze – Bagno di Romagna

30/04/2017 PAUWELS Serge 2.1 Tour de Yorkshire

30/04/2017 PAUWELS Serge 2.1s Tour de Yorkshire, Stage 3 : Bradford – Stockbridge

01/03/2017 GIBBONS Ryan 2.HC Tour de Langkawi

01/03/2017 GIBBONS Ryan 2.HCs Tour de Langkawi, Stage 5 : Tapah – Dataran Merdeka

25/02/2017 DEBESAY Mekseb Abraha 2.HCs Tour de Langkawi, Stage 4 : Seri Manjung – Cameron Highlands

23/02/2017 CAVENDISH Mark 2.WT3s Abu Dhabi Tour, Stage 1 : Madinat Zayed – Madinat Zayed

12/02/2017 JANSE VAN RENSBURG Reinardt NC4 National Championships South Africa (Wellington) R.R.

TOTAL 15

we’re here to help you do it.

If you believe you can do anything,

Tour de FranceA case study in digital transformation

News and sport publications

Sporting events

Sports media agency

Sports marketing consultancy

ASO main events

1978creation date

1906creation date

39th edition

41thedition

104thedition

2012taken over by ASO

#1 tournamentcontinental Europe

seniority

1 billionTV viewers

50 000runners

397 million live action viewers

77 millionTV viewers

2 443 hoursTV broadcasts

190 countriesTV broadcasts

#3 marathonin the world

190 countriesTV broadcasts

200 000 contacts

(village, beach, caravan)52 500

spectators

4.5 millionspectators

187 countriesTV diffusion

10-12 millionsspectators

Over the years, A.S.O. has continuously transformed its fan experience to

Delight their audiencesGrow their reach And drive growth

1903

Newspaper

RadioTelevision

Digital era2015

The start of A.S.O.’s journey…

…to digital greatness

Live speed data on television for the

first time in cycling history

Data goes viralTweet received

31 801engagements

= doubled followers on @letourdata

Data goes viralTweet received

31 801engagements

= doubled followers on @letourdata

Mark Cavendish @MarkCavendish

Always a little bit pleasing to see

the other side of 100kph... This

was following @michalkwiatek

down Tourmalet

Michal Kwiatkowski @michalkwia...

@MarkCavendish 102.2km/h

Data created conversationRecorded top speed on descent as:

93.38km/h(Valverde)

Speed was doubted until other riders tweeted

their own speeds...which were higher...

2016 – from publishing data to telling great stories

New insights into

race tactics and more data

New ways

of capturingrace data

New ways

of analysingrace data

New ways of

displaying and publishing race data

Froome (SKY) hit a

top speed of

90.9 km/h gaining 13”on the descent of

Col de Peyresourde (stage 8)

to claim the Yellow Jersey

The stories behind the sprint finishes… at the end of a long day in the saddle, it’s all in

the strategy, power, energy, experience, and

timing to see who has what it takes

Digital ecosystem

6m fans

on social media

(addition of all platforms)

2.4m fans

(+20% vs 2015)

2.6m fans

(+60% vs 2015)

Source: Media department A.S.O. July 2016

36m visits

More than 120m page views

1.4m app downloads

(+50k vs 2015)

55m video views

on 5 video-sharing platforms

Tracking and Race Centre

Race Centre by Dimension Data

10m visits and 3.5m users in July 2016

360 000 visitors per day

485 799 highest number of users on a single day

New content to follow the race

Interactive profile | Animated map |

Live race information | Tweets | Videos |

Photos | Riders profiles | Rankings | Data zone

Source: Media department A.S.O. July 2016

2017 Tour de France technology – what’s new this year!

Digital workspace

Hyperconnected

collaboration hubs

connecting the

Client Experience

Centre and the big

data truck

Hybrid IT

Fully, cloud-based,

virtualised data

centre

Cybersecurity

Protecting greater

volumes of free-

flowing race data;

preventing

intrusions following

higher brand

awareness

Data analytics

Machine learning

and predictive

data analytics

Internet of Things

New TV graphics,

post-stage replay,

Race Centre with

predictive analytics

and live video

streaming

Get behind

in 2017

team People – Strength in Diversity

Algeria (1)REGUIGUI Youcef

Austria (1)EISEL Bernard

Australia (4)HAAS Nathan

MORTON Lachlan

O’CONNOR Ben

RENSHAW Mark

Belgium (1)PAUWELS Serge

Eritrea (4)BERHANE Natnael

DEBESAY Mekseb

KUDUS Merhawi

TEKLEHAIMANOT Daniel

Great Britain (3)CAVENDISH Mark

CUMMINGS Stephen

THWAITES Scott

Italy (1)SBARAGLI Kristian

Norway (1)BOASSON HAGEN Edvald

Rwanda (1)NIYONSHUTI Adrien

South Africa (7)DOUGALL Nick

GIBBONS Ryan

JANSE VAN RENSBURG Jacques

JANSE VAN RENSBURG Reinardt

THOMSON Jay Robert

VAN ZYL Johann

VENTER JACO

Spain (1)ANTON Igor

FRAILE Omar

United States (2)FARRAR Tyler

KING Benjamin

team Our African Riders

team Brand ambassadors and specialists

team Purpose – racing to mobilise people on bikes through Qhubeka

We ride for Qhubeka

team Purpose – racing to mobilise people on bikes through Qhubeka

Qhubeka helps these people move forward and progress by giving

bicycles in return for work done to improve communities, the environment or academic results

Having a bicycle changes lives by increasing the distance people can travel,

what they can carry, where they can go and how fast they can get there

team Purpose – racing to mobilise people on bikes through Qhubeka

Our success is putting

5 000 people on bicycles

across Africa every year

5% of all team partnerships

fees go to funding Qhubeka

bicycles

team

team Our race calendar

A selection of Team Dimension Data

for Qhubeka’s 250+ race days in 2017

The team races at all 38 UCI World Tour

events alongside all 30+ UCI Africa Tour

events and other major events worldwide

team Challenges

team

team Giro d’Italia 2017

team Bicycles change lives – #DO YOUR PART

team Dream Chasers

THANK YOU