scoren met content op events - kick-off jaarbeurs it
TRANSCRIPT
SCOREN MET CONTENT OVER EVENTSKick-off Exposanten Jaarbeurs IT – 15 december 2016
GOOD CONTENT?
GOOD CONTENT =
1.Interesting and relevant 2.Informative (something new)3.Engaging (action and interaction)
CONTENT MARKETING
Appreciation
ActionAdvocacy
Awareness
CONTENT MARKETING
Get consideration
Lead to decision
Let your ambassadors speak about
you
Get attention
DISTRIBUTION OF CONTENT
APPRECIATION (about you, but no sell)
AWARENESS(not about you!)
ACTION(sell)
Free whitepapers, guides, tips, checklists, video’s, e-booksNewsTop topicalsNice visuals and video’sSector news
Webinars, case studies, free samples, catalogsInternal info: about the employees, culture, background information
Call to actions Products and Services
IT IS ALL ABOUT THE MIX
EARNED MEDIA
PAID MEDIA
OWNED MEDIA
IT IS ALL ABOUT THE MIX
MENTIONSSHARES
INFLUENCERSPR & TRADE MEDIA
NEWS ARTICELS
FACEBOOK ADS GOOGLE ADWORS
DISPLAY ADSBANNERING
WEBSITESOCIAL MEDIA CHANNELS
NEWSLETTERBLOG
EVENTPLANNING
Before• Program of the event • Promotions• Sneak peaks, behind the scenes
During
• Live reporting (ex Instagram)• Shooting photo and video• Testimonials of visitors • Gathering e-mail adresses
After
• (Personal) Reports • Aftermovie• Infographics • Storyboard
HAVE A CONTENTPLAN!
INSPIRATION
PUBLICATION
CREATION
= GOOD CONTENT
TOOLS FOR INSPIRATION
CREATION: PICK AND MIX YOUR FORMAT
o LinkedIn-update or posto News article on websiteo Blog o Instagramo Tweeto Presentationso Newslettero Videoo Webinaro E-booko Caseo Testimonialo …
WEBSITE – BLOG – NEWS
ONLINE MAGAZINE – E-BOOK - WHITEPAPER
PHOTO – VISUALS – VIDEO
WEBINAR – LIVE EVENTS
EXCLUSIVE CONTENT EXPIERENCES ON THE EVENT
TAKE-AWAYS:
1. What information your target audience needs?
2. Make a contentplanning 3. Pick and mix formats
4. Share engaging, informative and interesting content
VRAGEN?
SLIDES www.slideshare.com/ilikemedia
MEER SOCIALE MEDIAfacebook.com/ilikemedia.be www.ilikemedia.be
STAY IN [email protected] @elienvhb