scoren met content op events - kick-off jaarbeurs it

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SCOREN MET CONTENT OVER EVENTSKick-off Exposanten Jaarbeurs IT 15 december 2016

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[email protected]@elienvhb HELLO!

GOOD CONTENT?

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GOOD CONTENT =Interesting and relevant Informative (something new)Engaging (action and interaction)

CONTENT MARKETING

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CONTENT MARKETING

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DISTRIBUTION OF CONTENT

APPRECIATION (about you, but no sell)AWARENESS(not about you!)ACTION(sell)

Free whitepapers, guides, tips, checklists, videos, e-booksNewsTop topicalsNice visuals and videosSector news

Webinars, case studies, free samples, catalogsInternal info: about the employees, culture, background information Call to actions Products and Services

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IT IS ALL ABOUT THE MIX

IT IS ALL ABOUT THE MIX

EVENTPLANNING

HAVE A CONTENTPLAN!

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INSPIRATION PUBLICATION CREATION= GOOD CONTENT

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TOOLS FOR INSPIRATION

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CREATION: PICK AND MIX YOUR FORMATLinkedIn-update or postNews article on websiteBlog InstagramTweetPresentationsNewsletterVideoWebinarE-bookCaseTestimonial

WEBSITE BLOG NEWS

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ONLINE MAGAZINE E-BOOK - WHITEPAPER

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PHOTO VISUALS VIDEO

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WEBINAR LIVE EVENTS

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EXCLUSIVE CONTENT EXPIERENCES ON THE EVENT

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TAKE-AWAYS:

What information your target audience needs? Make a contentplanning Pick and mix formats Share engaging, informative and interesting content

VRAGEN?

SLIDES www.slideshare.com/ilikemedia

MEER SOCIALE MEDIAfacebook.com/ilikemedia.be www.ilikemedia.be

STAY IN [email protected] @elienvhb

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