SCORESCORECounselors to America’s Small BusinessCounselors to America’s Small Business

Resource Partner of the SBAResource Partner of the SBA

Nationally 390 Chapters 10500 Nationally 390 Chapters 10500 VolunteersVolunteers

Houston 8 Locations 70 VolunteersHouston 8 Locations 70 Volunteers

Nationally 390 Chapters 10,500 VolunteersNationally 390 Chapters 10,500 Volunteers Houston 8 Locations 70 VolunteersHouston 8 Locations 70 Volunteers

We EducateWe Educate

Seminars, Workshops and Speakers BureauSeminars, Workshops and Speakers Bureau We CounselWe Counsel

In Person and EmailIn Person and Email We MentorWe Mentor

Smart Squad, in our office and on siteSmart Squad, in our office and on site

Marketing 101

Marketing is everything you do to make a Marketing is everything you do to make a salesale

Selling is the result of marketingSelling is the result of marketing

Marketing IncludesMarketing Includes

Products and ServicesFeatures Stress benefits and resultsPeople do not buy things. They buy

what things do Position

Niche Location Price

Customer reactionPerceived value

PromotionPromotionEvents AdvertisingEvents AdvertisingName Tag LineName Tag LineBrandingBrandingCustomer serviceCustomer servicePackagingPackagingDressDressDistributionDistributionEmployeesEmployees

CompetitionCompetition

Know more about them they know about Know more about them they know about themselvesthemselves

Strengths and weaknessesStrengths and weaknessesHow do you compare?How do you compare?

Copy there strength and improveCopy there strength and improve

Make their weakness your strengthMake their weakness your strength

BudgetBudget

% projected sales for marketing% projected sales for marketing When do you advertiseWhen do you advertise

When business is goodWhen business is good

When Business is badWhen Business is bad MonitorMonitor EvaluateEvaluate

LOW COST MARKETINGLOW COST MARKETING

Business cardsBusiness cards BrochuresBrochures FlyersFlyers Thank you notesThank you notes SignageSignage GuaranteesGuarantees TestimonialsTestimonials Recruit cheerleadersRecruit cheerleaders Public relationsPublic relations

Under promiseUnder promise Over deliverOver deliver

If it’s not broke fix it!If it’s not broke fix it!

Web site InternetWeb site InternetSocial networksSocial networks

A must todayA must today Provide useful informationProvide useful information CommunicateCommunicate EducateEducate AdvertiseAdvertise SellSell

Face Book U TubeFace Book U Tube

Finally close saleFinally close sale

SCORESCORE

8701 S Gessner8701 S Gessner

Suite 1200Suite 1200

Houston, Texas 77074Houston, Texas 77074

713-773-6565713-773-6565

www,scorehouston.orgwww,scorehouston.org