score counselors to americas small business helping small businesses succeed since 1964 score...

SCORESCORECounselors to America’s Small BusinessCounselors to America’s Small Business

Helping Small Businesses Helping Small Businesses Succeed Since 1964Succeed Since 1964

SCORE Chapter 255 Ventura County 2011


WHO WE ARE SCORE is a national non-profit

association dedicated to educating entrepreneurs and counseling, mentoring and supporting

small businesses SCORE is a resource partner of the SBA

consisting of 10,500 volunteer counselors in 389 chapters nationwide



SCORE has helped over 7.8 million businesses nationally since 1964 – over 45 years

In 2009 alone, SCORE helped clients start over 68,000

new businesses SCORE mentored nearly 180,000 small

business owners Grossed $38 billion in 2009 Because of Scores help were projected

to grow to $54 billion in 2010



Ventura County SCORE We will celebrate our 40th year Membership includes – 41 active, semi-retired and retired business owners and executives

Over 600 years of combined business experience



Counselors expertiseCounselors expertiseWebsite Design and Online ExpertiseWebsite Design and Online ExpertiseMarketing Plan and Sales StrategyMarketing Plan and Sales StrategyAccounting and Financial PlannersAccounting and Financial PlannersAttorneys – Business Structure – Idea Attorneys – Business Structure – Idea Protection –Intellectual propertiesProtection –Intellectual propertiesBusiness Start up and Management Business Start up and Management Making businesses more profitableMaking businesses more profitableHuman resourcesHuman resources



WHAT WE DO SCORE provides unlimited - Free

counseling, mentoring and advice

to both existing business owners and those wanting to start a new venture.

face-to-face, in person, on-line totally confidential – code of ethics


FREE Counseling Locations

Held at the Chamber of Commerce at:

OxnardVenturaThousand OaksMoorparkMalibuWestlake VillageCamarilloSimi Valley


VENTURA COUNTY CHAPTERVENTURA COUNTY CHAPTER

WORKSHOPS WORKSHOPS – –

for for newnew and and existingexisting businesses businesses

Fall, Spring and Summer SessionsFall, Spring and Summer Sessions Saturdays 8:30 to 3:00 – 7 hoursSaturdays 8:30 to 3:00 – 7 hours Evening sessions 6 to 9 pm – 3 Evening sessions 6 to 9 pm – 3

hourshours


SCORE WORKSHOPSSCORE WORKSHOPS

SATURDAY WORKSHOPSSATURDAY WORKSHOPSWorkshop # 1Workshop # 1 - - Start a new successful business Start a new successful business

FOR NEW AND EXISTING BUSINESSESFOR NEW AND EXISTING BUSINESSESWorkshop #2Workshop #2 A & B - Marketing Plan and Sales A & B - Marketing Plan and Sales strategystrategyWorkshop #3Workshop #3 – Financial and cash management – Financial and cash managementWorkshop # 4Workshop # 4 - Build a better business plan - Build a better business planWorkshop # 5Workshop # 5 – Managing, growing and – Managing, growing and operating your business to be more profitableoperating your business to be more profitableWorkshop # 6Workshop # 6 A & B– Internet – web design and A & B– Internet – web design and e-marketinge-marketing

SCORE WORKSHOPSSCORE WORKSHOPSEVENING WORKSHOPS - EVENING WORKSHOPS - GeneralGeneralHow to buy and sell a business – franchiseHow to buy and sell a business – franchiseMarketing Marketing action planaction plan and development and development

Two nightsTwo nightsNetworking your businessNetworking your businessBuilding your brand and a competitive Building your brand and a competitive edgeedgeBusiness Business action plan action plan creation and writingcreation and writing

Two nightsTwo nightsQuickBooksQuickBooks

SCORE WORKSHOPSSCORE WORKSHOPSEVENING WORKSHOPS – EVENING WORKSHOPS – LegalLegalEmployee vs. Independent contractor Employee vs. Independent contractor and Terminating an employeeand Terminating an employeeWage and hour laws and regulationsWage and hour laws and regulationsSexual Harassment – not statutorySexual Harassment – not statutoryExit Strategies, Succession Planning Exit Strategies, Succession Planning and Estate planning for business and Estate planning for business ownersownersContracts and effective collectionsContracts and effective collectionsBusiness EthicsBusiness Ethics


VENTURA COUNTY CHAPTERVENTURA COUNTY CHAPTER

Website: Website: www.scoreventura.org, , Phone: Phone: (805) 204-6022(805) 204-6022 E-Mail: E-Mail: [email protected]@scoreventura.org SCORESCORE officesoffices are in Oxnard and are in Oxnard and

Westlake VillageWestlake Village National website: National website: www.score.org


SCORE WORKSHOPSSCORE WORKSHOPSWORKSHOP # 1WORKSHOP # 1

START, GROW AND SUCCEEDSTART, GROW AND SUCCEEDBasic steps for a start upBasic steps for a start upResearch the idea – conceptResearch the idea – conceptAcquire the necessary permitsAcquire the necessary permitsHow much money do you need?How much money do you need?Basics of Marketing, Sales, financials, Basics of Marketing, Sales, financials, Business Plan, and employees relations Business Plan, and employees relations Choosing a legal structure Choosing a legal structure Protecting your Intellectual PropertyProtecting your Intellectual Property

SCORE WORKSHOPSSCORE WORKSHOPSWORKSHOP # 2 AWORKSHOP # 2 A

THE MARKETING PLAN (FIRST THE MARKETING PLAN (FIRST SESSIONSESSION))

What is a Marketing Plan?What is a Marketing Plan?Understanding the processUnderstanding the processIdentifying your customer and how to Identifying your customer and how to reach him.reach him.Selling Techniques – Selling Techniques – Features and benefitsFeatures and benefits

SCORE WORKSHOPSSCORE WORKSHOPSWORKSHOP # 2 BWORKSHOP # 2 B

MARKETING PLAN 2 B (SECOND SESSION)MARKETING PLAN 2 B (SECOND SESSION)Sales Forecasting and PlanningSales Forecasting and Planning

Pricing StrategyPricing Strategy

Sales Promotion and Advertising Sales Promotion and Advertising TechniquesTechniques

Guerilla Marketing Guerilla Marketing

Selling to different generationsSelling to different generations

Written Objectives, Strategies and TacticsWritten Objectives, Strategies and Tactics


FINANCE AND CASH MANAGEMENTFINANCE AND CASH MANAGEMENTHow to prepare and understand Financial How to prepare and understand Financial Statements – the language of businessStatements – the language of business

Profit and Loss, Balance Sheets, Cash Profit and Loss, Balance Sheets, Cash Flow Statements, and Break even Flow Statements, and Break even analysisanalysis

Learn what they mean and how to use themLearn what they mean and how to use themHow to build a banking relationshipHow to build a banking relationshipForecastingForecastingRed FlagsRed Flags


BUILDING A BETTER BUSINESS PLANBUILDING A BETTER BUSINESS PLANNew and existing businessesNew and existing businessesWhy have a plan?Why have a plan?Business Goals and StrategiesBusiness Goals and StrategiesBrings together all the other Brings together all the other workshopsworkshopsWorkbook – actually start or update Workbook – actually start or update your plan - your plan -


CONTROL, MONITOR, MANAGE AND CONTROL, MONITOR, MANAGE AND IMPROVE YOUR BUSINESS PROFITSIMPROVE YOUR BUSINESS PROFITSLeadership and management stylesLeadership and management stylesComputer systems and reports and Computer systems and reports and how to use them to control and grow how to use them to control and grow your businessyour businessHiring and firing techniquesHiring and firing techniquesOrganizational structureOrganizational structureTime ManagementTime Management


WEBSITE DESIGN AND MARKETING WEBSITE DESIGN AND MARKETING STRATEGIES (IN 2 PARTS)STRATEGIES (IN 2 PARTS)Does and don’ts of a good websiteDoes and don’ts of a good websiteUsing your website for marketing and Using your website for marketing and salessalesKeywords and their importanceKeywords and their importanceConverting traffic into salesConverting traffic into salesEffective SEO techniquesEffective SEO techniquesTwitter and Facebook – social marketingTwitter and Facebook – social marketing

score counselors to americas small business helping small businesses succeed since 1964 score...

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