Scope of researchResearch Methodology

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Environmental Level1. Technological innovations.2. Competitors Analysis.3. Industry fears.4. New Market entry.5. New product development

Organizational Level1. HRM.2. Finance.3. Production.4. Organizational Effectiveness

and Success.

Marketing Level1. Product.2. Price.3. Place.4. Promotion.5. Sales. 6. Customer.

Scope of research

Environmental level• Technological innovations:

Research is conducted to know & adapt new technological innovations, developments in machinery, method, etc. used . For e.g., to know level of use of information technology e.g. Networking, Tally, SAP, etc. in the organization.

Environmental level• Economical, Socio-Cultural,

Natural, Political - Legal Environments : Research is also done to know the characteristics, complexity, dynamism of socio-Cultural, economical, political- legal, which ultimately gives the idea of the potential, feasibility, viability etc. of the market.

Environmental level• Competitors Analysis:

Companies conducts research for studying the strategic patterns of competitors, their strengths & weaknesses for making better strategies for competing effectively in order to survive & thrive in the market.

Environmental level• Industry fears: Research is

conducted sometimes to know the survival & growth opportunities of an industry. it may be due to the extinction of raw material/sources of raw material . E.g. Finishing stock of Petroliam, coal may cause the extinction for automobile & power industry thus research for alternative sources/solutions is conducted. For the above e.g. the solutions are electric car(automobile), CNG gas generated Automobile, Battery driven Automobiles.

Environmental level• New Market entry:

Before making any entry into any new market , companies conduct research/pilot survey to know market potential, commercial feasibility, growth rate for the acceptance level of the consumers.

Environmental level• New product

development: Research is mainly conducted to know needs, wants, desires, tastes, preference, problems, demography, psychography etc. of consumers. On the basis of which Organizations may develop new products & Services.

Organizational level• HRM: it is related to

Efficiency, productivity, Effectiveness, performance, Satisfaction level of Employees, structure, culture etc. of the organization.

Organizational level• Finance: It may be related to any

operation like financial analysis, Capital structure, Ratio analysis etc. Research is done to evaluate the performance or viability of the existing systems /procedures /approaches for the same, in order to improve the existing one or develop new methods for the same. Ultimately the motive remains for reducing loss & increase profitability.

Organizational level• Production: Here, research is

related to know and improve the efficiency, productivity, effectiveness level of workers , process planning, materials planning, layout, purchasing etc. which ultimately have objectives of cost minimization & Profit maximization.

Organizational level• Organizational Effectiveness and

Success: It is related to effectiveness, efficiency, rationality, viability of general management, administration, systems, procedures, operations, policies, rules ,Regulations etc. prevailing currently in the organization. Any research which can contribute to enhance the effectiveness of the organization or towards the success of the organization

Marketing level

• Product: Research is

conducted to improve

quality, features, design,

packaging, labeling, and

differentiation etc. of the

products or services.

Marketing level

• Price: Research is conducted

for the cost minimization,

determining Pricing

methods(strategies), develop

new pricing strategies etc. for

the product in order to

attract & retain the

customers.

Marketing level

• Place: Research is also

conducted for evaluating &

improving the performance,

satisfaction, effectiveness of

the distribution channels

(Retailers, Dealers, agents

etc.)

Marketing level

• Promotion: Research is also

conducted to determine &

develop appropriate & new

approaches/methods for

Advertising, Sales promotion

as per the target market.

Marketing level

• Sales : Research is conducted

to know the sales

performance(sales audit),

effectiveness & efficiency of

the sales force, Determination

of Sales Quota, defining Sales

Territory, developing innovative

& effective sales training &

motivating techniques

Marketing level

• Customer: current trend of

shopping & Consumption

patterns of consumers Scope.