scm intro 1117 (eng)
DESCRIPTION
This is about secondcommercials' introduction and main product, new projects. This is spoken at Austrian gaming delegation party held by secondcommercials, KWaan. We are looking for Local operating partners and co-developer at any location.TRANSCRIPT
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secondcommercials.
Written on November 2011
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new advertising platform
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Business Model inventor
Solution Developer / Distributor
Sales in Korea
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main product
In Online Game AD
in Korea
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download: http://bit.ly/inonlinegamead
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TVCF reminder
ROI as GRP(TV)
Develop Analytics & Realtime Report
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Working with
medias
nexon kartridercounter strike onlinefreestlye footballelsword
neowiz games
nhn hangame
sluggerr2beat
tetris
kth paran windup
over 6M gamers reachable
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Sales in Korea
clients
OTTOGI
Cheil worldwide
Shinhan Financial group
BCcard
IBK
National Food&Beverage Corporation
Korea No.1 agency (Samsung group inhouse)
National Financial company (Credit card, Bank, Insurance, Investment)
National Credit Card company (No.1 in Korean Market)
National Bank
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new project in mobile AD
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Mobile AD Supplier
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differentiate from CPC
Directly connected to Sales Revenue
Analytics from Customer Feedback & Action
Mobile AD Supplierm.ad.s
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download: http://bit.ly/mobileadsupplier
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Singapore & Malaysia Test on December
User Reaction
Customer receptiveness
Sales Revenue Contribution
CTR & D.V delivery
D.V returns / conversion rate
Sales volume including D.V
With these Datum, assume expected ROI & valuate BM
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Mobile AD Suppliers Search Engine
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App m.a.s.s.e
iadadmob
...
...
...
...m.ad.s
·monitoring multi suppliers
·depend on receiving condition / price
·select supplier / bypass content
Mobile AD Suppliers Search Enginem.a.s.s.e
·ad request 1 time for multi suppliers
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plans
·test on 2Q 2012Y in Korea
·provide for Free by within 2012Y in Korea
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goal
·destory exclusive positioning value
·work as public infra for new advertising model