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    Supply Chain Management

    BC312 Enterprise Computing

    Presented by Team Reuters:

    Valerie Tan Ying Qi

    Wee Jia Yi

    Ding HaohangNguyen Ngoc Huy

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    Lesson Outline

    Introduction to Supply Chain ManagementA classroom simulation of a supply chainGo in-depth to individual components of

    Supply Chain

    Supply chain integrationConclusion

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    Key Players

    - A supply chain consists of

    - Aims to match supply anddemand, profitably for productsand services

    SUPPLY SIDE DEMAND SIDE

    Supplier Manufacturer Distributor Retailer Customer

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    achieves

    =++ ++ +

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    Hiccups in a Supply Chain

    Eliminating inefficiencies in supply chains can savemillions of dollars

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    MotivationGlobalisation + Lower cost of ITOutsourcing and Offshoring became popularForm huge and complex supply network across

    the globe

    To remain competitive, SCM became veryimportant

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    Real life Examples

    Compaq estimates it lost $0.5 B to $1 B in sales in1995 because laptops were not available whenand where needed

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    Definition

    Design, Planning, Execution, Control, andMonitoring of supply chain activities

    Objective: Creating Building a Leveraging Synchronizing with Measuring globally

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    Key Activities

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    Procurement

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    Procurement

    Why important? Food -> Healthy body Supply -> Healthy supply chain

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    Procurement

    Why important?Whats the key consideration?

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    Manufacturing and Operations

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    Manufacturing and Operations

    Considerations

    Cost Quality Speed Flexibility

    Trade-off Resources Facility Process

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    Manufacturing and Operations

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    Manufacturing and Operations

    Not a

    CoreActivity?

    Outsourcing

    FranchisingOffshore

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    Transportation

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    Primary mode of Transportation E.g.

    Procedure to transport the goods E.g. Packaging, documentation, insurance, storage, export

    and import regulation

    Sometimes, may need to E.g. Freight forwarder who guides you through the complex

    details, depending on your industry

    Key issues in transportation

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    Implications on Logistics

    Very important because the transportationprocess will dictate the logistical planningprocess.

    Each item is different.

    EVERY PRODUCT HAS THEIR OWN STORY!!

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    Retail

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    Key issues in Retail

    SCM: Get the right product to the right place,at the right time, in the most efficient manner.

    Customers want the products ,not warehouse, distribution centers, orelsewhere.

    What makes up excellent retail experience? price, clean facilities, good customer service, fast

    waiting line, fast payment, easy return policies.

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    What do retail stores need toconsider?

    Materials, operations, logisticsCapacity, productivity and valueConsistently effective, efficient, ready to adapt to what

    the market demands.

    Interesting facts: Each Big Box American retail store typically sells between

    $500,000 - $1.5m worth of products each week

    Big Box Store manager earn 6-figure income

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    Retail isnt just about physicalgoods

    What do Hospitals, Airlines, Banks, Hotels have incommon?

    no different from retail stores!

    They can all make use of SCM

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    Retail Services can all benefit fromSCM too!

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    Integrating Supply Chain Activities

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    Integrating SC Activities

    Involves Buyers and suppliers Joint product development Common systems Shared information

    Continuous

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    SC in the Business Process

    Strategic Number, location, size of facilities

    Partnerships Suppliers, distributors, customers Create communication channel

    Integrating products into SC

    IT chain operations Where-to-make, make-buy decisions

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    SC in the Business Process

    Tactical Sourcing contracts etc.

    Quantity, location, quality

    Frequency, route, contracting

    Benchmarking Against competitors Implement best practices throughout the enterprise

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    SC in the Business Process

    Operational Daily production and distribution planning Production scheduling (minute by minute) Demand Coordinate demand forecast of customers Share forecast with suppliers

    Sourcing planning Current inventory and forecast demand

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    SC in the Business Process

    Operational (continued) operations Transportation between suppliers and receiving

    inventory

    Production operations Consumption of materials and flow of goods

    operations

    Fulfillment activities, warehousing, transportation tocustomers

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    Example Wal-Mart + P&G

    Make use of Information Technology Share data across their mutual supply chains

    Effective partnership channel Channel activities well coordinated

    Reduced needs for inventory with increased sales Focus on selling what customers want

    Supply chain adopted a much better customerfocus through channel partnership