Science of MédicineArt of Management

Dr. Shalini Ratan (MBBS,MD, Entrepreneur)

Founder & Chief Knowledge Facilitator

NIRVAN Life Sciences Pvt. Ltd., Mumbai1

•Lifestyle diseases•Doctor shopping•Second opinion

•Corporate hospitals•IT in Healthcare•Medical tourism

•Medical touts•Cut practice•MCI guidelines

Healthcare Ecosystem

•Patient Satisfaction•Medical ethics•Medical litigation

Healthcare “Today” is Unlike

Healthcare “Yesterday”.2

Myths leading to narrow vision

• Patient is a sufferer.• Patient is dependent.• Doctors don’t require management skills.• Management means being commercial.• Marketing is advertising.• Doctors don’t have time.

Gap between “what it is” and “what it should be..”

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“DUAL ROLE”Clinician

Practice Manager

4

Objective is to understand..

• Management aspects required in Medical Practice.• Medical practice: Is it a Service given to the patients ?• Application of medical knowledge to patient and a

consumer.• Medico marketing in medical practice.• Evolving Doctor – Patient relationship.

Balance the Nobility and Economics of the Profession. 5

Patient Experience 6

Doctor-patient communicationbreakdown

• Patients don’t trust doctors as much as they used to in the past.

• Overspecialization. • Doctors have become more

like technicians – lost the human touch.

• Disease-centric approach.

• No one to look after the “whole” patient.

• Doctors are getting burnt out.

Gap needs to be bridged

7

8

Need to Change approach…

21stCentury Prescription-Being Patient Centric 9

10

Thank You….

To Learn Further Dr. Shalini Ratan, MD

Founder and Chief Knowledge FacilitatorNIRVAN Life Sciences Pvt. Ltd.

Mumbai - 400101

Mobile – 9820218176

Email – ratanshalini10@gmail.comhttp://nirvanlifesciences.blogspot.com/http://in.linkedin.com/in/ratanshalini10