science literacy and the communication piece - david ng
TRANSCRIPT
? ??1. SEE SOMETHING
2. THINK OF A REASON WHY
3. FIGURE OUT A WAY TO CHECK YOUR REASON
4. AND?
5. NOW, EVERYONE GETS TO DUMP ON YOU
6. REPEAT, UNTIL A CONSENSUS IS FORMED
YOU DON’T HAVE TO BE A SCIENTIST TO SEE THE MERIT IN BEING ABLE TO THINK LIKE A SCIENTIST.
?(internal energy) (heat) (work)?
(internal energy) (heat) (work)
(water states) (temperature) (wind, waves)
! CULTURESCIENCE
PROCESS
FACTS CULTURE*
In 2012, about half of Americans agreed with the following statement: “Astrology is not at all scientific.”
According to data from a June 2014 Gallup Poll, 42% of Americans believe themselves to be fully literate on matters of avian phylogeny and development (i.e. birds developed on Day Five, because, you know... creationism).
The most recent national Climate Change in the American Mind survey (Nov 2014) found that about 1 in 4 Americans think that global warming is not happening.
OBJECTIVES:
1. TO INFORM, EDUCATE
2. TO CHANGE BEHAVIOUR
3. TO INCREASE EMPLOYMENT OPPORTUNITIES
4. TO GEEK OUT
TRUE OR FALSE?
In 2011, the state of North Carolina passed a bill that deemed it illegal for the sea level to increase greater than a “projected” 20cm by 2100.
Recently a paper was peer reviewed and accepted at the International Journal of Advanced Computer Technology. The paper contained used word “f**king” over 500 times.
“Jedi Mind Trick” is a term that has been academically recognized in psychological research on coercion persuasion.
Research has shown that the more educated Republicans are, the more likely they will disagree with the scientific consensus on anthropogenic climate change.
TRUE OR FALSE?
In 2011, the state of North Carolina passed a bill that deemed it illegal for the sea level to increase greater than a “projected” 20cm by 2100.
Replacement House Bill 819, section 2, paragraph e.
E6: Global mean sea level rise for 2081–2100 relative to 1986–2005 will likely be in the ranges of 0.26 to 0.55 m for RCP2.6, 0.32 to 0.63 m for RCP4.5, 0.33 to 0.63 m for RCP6.0, and 0.45 to 0.82 m for RCP8.5 (medium confidence). For RCP8.5, the rise by the year 2100 is 0.52 to 0.98 m, with a rate during 2081 to 2100 of 8 to 16 mm yr–1 (medium confidence). These ranges are derived from CMIP5 climate projections in combination with process-based models and literature assessment of glacier and ice sheet contributions
TRUE OR FALSE?
Recently a paper was peer reviewed and accepted at the International Journal of Advanced Computer Technology. The paper contained used word “f**king” over 500 times.
TRUE OR FALSE?
“Jedi Mind Trick” is a term that has been academically recognized in psychological research on coercion persuasion.
COGNITIVE LOAD (FINITE NO. OF ITEMS)ATTENTION LAPSE (LECTURING)
MOTIVATIONINTERACTIONSIMULATIONPROBLEM SOLVINGSCHEMA BUILDINGFEEDBACKAESTHETICS*
LEARNING SCIENCE IS HARD WORK
* we’ll come back to this one.
COGNITIVE BIASES ALWAYS FAVOUR SYSTEM 1.
1. 2.Fast, automatic, frequent, emotional, stereotypic, subconscious
Slow, effortful, infrequent, logical, calculating, conscious
Daniel Kahneman (2011). Thinking, Fast and Slow. Macmillan.
THINKING SCIENTIFICALLY IS HARD WORK
THE ANCHORING EFFECT
THE SLEEPER EFFECT
FEAR (IS COMPLICATED), LOSS AVERSION
THE FOOT IN THE DOOR EFFECT AVAILABILITY HEURISTIC, FRAMING
DESCRIPTIVE NORMS (SOCIAL NORMS)
Nice list over at http://psysociety.wordpress.com/2013/02/01/persuading-the-unpersuadable-pre-session-post/
TRUE OR FALSE?
Research has shown that highly educated Republicans are more likely to disagree with the scientific consensus on anthropogenic climate change.
CULTURAL COGNITION
NEW INFORMATION
PRIOR RISK ASSESSMENT
REVISED RISK ASSESSMENT
Adapted from Dan Kahan, Cultural Cognition as a Conception of the Cultural Theory of Risk, in Handbook of Risk Theory: Epistemology, Decision Theory, Ethics and Social Implications of Risk 725-760 (eds. Hillerbrand, R., Sandin, P., Roeser, S. & Peterson, M.) (Springer London, Limited, 2012)
Cultural Cognition as a Conception of the Cultural Theory of Risk, in Handbook of Risk Theory: Epistemology, Decision Theory, Ethics and Social Implications of Risk 725-760 (eds. Hillerbrand, R., Sandin, P., Roeser, S. & Peterson, M.) (Springer London, Limited, 2012)
(equalized for “child size”)
phylogame.org | [email protected] | @ng_dave
THIS
NOT
science CREATIVITY
THIS science CREATIVITY
bioteach.ubc.ca | [email protected] | @ng_dave