New Product Development at Schwan Food Company

Innovation through communication

Case Study Analysis

Contents

1. Background of Schwan Food Company 2. Red Baron and Frozen Pizza3. The Need of Product Innovation

* Why the Need of Innovation? * SWOT Analysis4. New Product Development at Schwan * Factor taken into consideration * Proceeding forward5. Analyzing Schwan’s New Product Development * Product lifecycle of Red Baron * The Pioneer Advantage * Stages of New product Development

6. Challenges in Product Development and the Future

7. Conclusion

“One of the first things we did was arrived at a process that would allow us to develop world-class products through cross functional teams” - Joe Gruber

Background of Schwan Food Company

1952

Schwan’s home Services is

started, an ice-cream home

delivery business

1965

Schwan started selling frozen

pizza along with ice creams

1969

Schwan acquires its first Schwan Markets its Frozen

pizza factory in salina Pizzas under Three Brands

(kansas) Tony, Freschetta and

Red Baron

Background of Schwan Food Company

1976

Red Baron range is introduced

as an umbrella brand to offer

‘throughout the day’ snacking

solution

1980s-1990s

Schwan establishes its

presence in UK, France and

Germany

2000 onwards Largest frozen food producing company in the US Market leader in marketing and distributing frozen desserts

and premium ice creams

Red Baron and Frozen Pizza

• Red Baron range of pizzas launched in 1976

throughout the US

• Started with the classic 12” Pizza, the product range

grew to wide variety by early 21st Century

• Red Baron’s tagline: “From Morning to night, for

every Appetite”

• Red Baron sold 98 million frozen pizzas in 2001

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