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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 1

B R A N D I N G S T Y L E G U I D E

SHRINECATHOLICGrade School

SHRINECATHOLICHigh School

SHRINECATHOLICAcademy

SHRINECATHOLICSchools

SHRINECATHOLICEarly Childhood Center

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SECTION 1: SHRINE LOGO SHIELD COMPONENTS

1.1 Logo Usage and Configurations _______________________________________________________________ 4

1.2 Color Variations ___________________________________________________________________________ 5

1.3 Clear Area & Size __________________________________________________________________________ 6

1.4 Symbolism _______________________________________________________________________________ 7

1.5 Logo Violations ____________________________________________________________________________ 8

1.6 Color Palette ______________________________________________________________________________ 9

1.7 Font Usage ______________________________________________________________________________ 10

SECTION 2: KNIGHT COMPONENTS

2.1 Logo Usage and Configurations ______________________________________________________________ 12

2.2 Color Variations __________________________________________________________________________ 13

2.3 Clear Area & Size _________________________________________________________________________ 14

2.4 Logo Violations __________________________________________________________________________ 15

SECTION 3: BLOCK S COMPONENTS

3.1 Logo Usage and Configurations ______________________________________________________________ 17

3.2 Color Variations __________________________________________________________________________ 18

3.3 Clear Area & Size _________________________________________________________________________ 19

3.4 Logo Violations __________________________________________________________________________ 20

S H R I N E L O G O S H I E L D C O M P O N E N T S

S E C T I O N 1


SHRINE LOGO SHIELD COMPONENTS

1.1 Logo Usage - Full Color

Note, there are variations for each school within the Shrine Educational Community:

• Logo cannot be altered in any way

• Use Shrine Catholic Schools version when referring to more than one entity with the community




SHRINECATHOLICSchools Early Childhood Center

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BRANDING GUIDELINES

• The updated Shrine Catholic Schools shield logo should be used on any and all official school signage and documents. The shield logo should appear on all materials generated from the schools.

• Examples of this include, but are not limited to: • Marketing Materials — printed and digital • Uniforms and other branded soft goods • Signage on school grounds and within the school • School communications with families — printed and digital

• The Shield should be the primary “mark” on all school documents.

• Secondary logos/marks, such as the Knight and the Block S should be used for specific purposes with the school branding but should never replace the Shield. The logos are not interchangeable.

• The guidelines outlined in this style guide apply to all variations of the Shield logo (ECC, Grade School, Academy, High School).





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1.2 Color Variations

Full Color with gradation:

• For use on light backgrounds

• Use only specified CMYK breakouts

• Cannot be altered in any way

1-Color, Reverse Logo:

• For use on black or predominantly dark backgrounds

• Use only white or gold (Pantone 1235 or C0 / M31 / Y98 / K0)


1-Color, Black or Pantone 282:

• For use on white or predominantly light-colored backgrounds


Two Color (Pantone):


• Use only specified Pantone colors: 282 and 1235






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Full Color with gradation:

• For use on dark backgrounds

• Use only specified CMYK breakouts
























1.3 Clear Area & Size• No element can be closer to the logo than the height of the cross within the logo. This area should be clear of all other type or art.

• The Shield should not be used smaller than .5” tall.

.5”





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1.4 Symbolism

ATHLETICS

ACADEMIC EXCELLENCE

FAITH

The Shield icons symbolize the following:



1.5 Logo Violations

Do not shadow or embellishDo not rotate

Do not skewDo not colorize

Do not add inappropriate colors Do not use on a busy or distracting background

For brand integrity, it is important that the logo appears consistently across all media, and logo should not be altered for any reason.

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SHRINE LOGO SHIELD AND BRAND IDENTITY COMPONENTS

1.6 Color PaletteThe color palette for the Shrine Catholic Schools Shield should be:

Primary Navy Primary Gold

Pantone – 282

CMYK – C100 / M90 / Y13 / K68

RGB – R4 / G87 / B68

Hex – 041e42

Pantone – 1235

CMYK – C0 / M31 / Y98 / K0

RGB – R0 / G62 / B46

Hex – ffb81c


SHRINE LOGO SHIELD AND BRAND IDENTITY COMPONENTS

1.7 Font Usage• Support fonts for Shrine Catholic Schools branding are Optima, Arial and Georgia

• All fonts are readily available for both PC and Mac and should be used for all communication materials

• The logo and tagline are never typeset. Please use only approved logo files

Optima Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

1 2 3 4 5 6 7 8 9

Optima Bold



1 2 3 4 5 6 7 8 9

Arial Regular



1 2 3 4 5 6 7 8 9

Arial Bold



1 2 3 4 5 6 7 8 9

Georgia Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9

Georgia Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9

S H R I N E K N I G H T L O G O C O M P O N E N T S

S E C T I O N 2


SHRINE KNIGHT LOGO COMPONENTS


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BRANDING GUIDELINES

• The Shrine Knights logo should be used on items relating to Athletics, Clubs or other school sponsored activity materials. It Can be used with type next to it or without

• Examples of this include, but are not limited to: • Uniforms, Spirit Wear and other branded soft goods • Informational literature – printed and digital • Athletics signage and awards

• Secondary logos/marks, such as the Block S, can be used for specific purposes when appropriate. • The Knight logo and Shield logo are not interchangeable.

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2.2 Color and Configuration Variations• Based on the unique needs of Athletics, the Knight icon may be used alone, with type, in a horizontal or vertical

configuration. It may also be used with custom “Athletic style” typography for team uniforms, etc.

Two Color:


• May use either color configuration as a vertical or horizontal logo

• Use only specified Pantone colors: 282 and 1235 (or as close as you can get to approved colors for uniforms, etc.)


1-Color, Reverse Logo, White or Pantone 1235:

• For use on black or predominantly dark backgrounds


1-Color, Black or Pantone 282:

• For use on white or predominantly light-colored backgrounds


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Two Color:

• For use on dark backgrounds

• May use either color configuration as a vertical or horizontal logo



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2.3 Clear Area & Size• No element can be closer to the logo than the height of the top of the helmet. This area should be clear of all other type or art.

• The Knight should not be used smaller than .5” tall.

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2.4 Logo Violations

Do not condense or stretch Do not shadow or embellishDo not rotate

Do not skew

Do not colorize

Do not add inappropriate colors Do not use on a busy or distracting background


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S H R I N E B L O C K “ S ” L O G O C O M P O N E N T S

S E C T I O N 3


SHRINE BLOCK “S” LOGO COMPONENTS


BRANDING GUIDELINES

• The Shrine Block “S” logo should be used on items relating to Athletics, Clubs or other school sponsored activity materials.

• Examples of this include, but are not limited to: • Uniforms, Spirit Wear and other branded soft goods • Informational literature – printed and digital • Athletics signage and awards

• Secondary logos/marks, such the Knight,can be used with the Block “S” when appropriate. The Block “S” logo and the Knight can be interchangeable.

• The Block “S” logo and Shield logo are not interchangeable.



3.2 Color and Configuration Variations• Based on the unique needs of Athletics, the Block “S”

should be used alone

Two Color:


• Can be used in either color configuration, based on background color in application


1-Color, Black, Pantone 282 or Pantone 1235:

• Can be used in any of the above color configuration, based on background color




3.3 Clear Area & Size• No element can be closer to the logo than the thickness of strokes of the “S”. This area should be clear of all other type or art.

• The Block “S” should not be used smaller than .5” tall.

.5”



4.4 Logo Violations

Do not condense or stretch Do not shadow or embellishDo not rotate

Do not skewDo not colorize


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