1

Paper Code & Name

Scheme of Marks

Theory Practical Internal

Assessment

Total

MMC 101 : Principles of Communication 80 -- 20 100

MMC102 : Introduction to Electronic

Media

80 -- 20 100

MMC 103: Print Media : Reporting,

Writing, Editing

50 50 -- 100

MMC104 : Science Journalism :

Principles & Practice

80 -- 20 100

MMC105 : Skills for Communication 50 50 -- 100

Grand Total

500

MMC-101 PRINCIPLES OF COMMUNICATION Communication concept, process, function Types of communication: Intra-personal, Inter-personal, Group and Mass Communication Elements in the Communication Process

Communication Source, Message, Communication Channel, Audience or Receiver, Encoding, Decoding, Destination, Feedback, Transmitting the Message, Receiving the Message

Models: Transmission Model, Ritual or Expressive Model, Attention Grabbing Model, Reception Model.

Patterns of Information Traffic : Allocution, Conversation, Consultation & Registration. Communication Process and Models for Studying Mass Communication

(i) Aristotle Model (ii) Laswell’s Model (iii) Shannon & Weaver Model (iv) Gerbner’s Model (v) SMCR (Berlo’s) Model (vi) Willbur Schramm’s Model (vii) Osgood Model (viii) Gatekeeping Model (ix) Newcomb’s Model

Theories of Mass Communication & Its Relevance to Practice (a) Normative Theories of Mass Media Authoritarian Theory

2

Free Press Theory Social Responsibility Theory Communist Theory Development Communication Theory Participant Mass Communication Theory

(b) Personal Influence Theory Two Step Flow Multi Step Flow

(c) Hypodermic or Magic Bullet Media Theory (d) Sociological Theories of Mass Communication Cultivation Theory Agenda Setting Theory

(e) Psychological or Individual Difference Theory Selective Exposure Selective Perception The Role/Functions of Mass Communication in the Society Characteristics of Mass Communication

Reading List : McQuil Denis, Mass Communication Theory , 4th ed., Sage Publication Ltd, London ,2000 Macluhan, Marshall., Understanding Media, Routledge & kegan Pual, London Rogers M. Everett, A History of Communication Study, Free Press, New York ,1997 Severin J. Werner, James W. Tankard Jr., Communiction Theories - Origin, Methods, Uses,

Longman, New York, 1988 Kincaid, D. Lawrence, Communication Theory- Eastern and Western Perspective, Academic

Press Inc., San Diego, 1987 Kumar J. Keval , Mass Communication in India, Jaico Publishing House, Bombay Gupta, B.R., Mass Communication and Development, Vishwavidyalaya Prakashan ,Varanasi Yadav , J.S., Mathur, Pradeep, Issues in Mass Communication :The Basic Concepts, Kanishka

Publisher& Distributor, New Delhi Agrawal, Dr.Virbala,Gupta,V.S., Mass Communication, Concept Publishing Co., New

Delhi,2001 Rai, Dr. Anil K., Ankit, Sanchar Ke Saat Sopan, University Puplishers, New Delhi Patanjali, Dr. P. C., Rai, Dr. Anil K., Ankit, Sanchar Krinti Aur Vishva Jan Madhyam, Bharat

Book Centre, Lucknow Rai, Dr. Anil K., Ankit, Communication : Principles and Practice, Shree Publishers &

Distributors, New Delhi Rai, Dr. Anil K., Ankit, Communication Management : Listening Vs Hearing, Shree Publishers

& Distributors, New Delhi Rai, Dr. Anil K., Ankit, Issues & Challenges of Mass Communication, Shree Publishers &

Distributors, New Delhi Rai, Dr. Anil K., Ankit, Dynamics of Media, JBD Book Distributors, New Delhi

3

MMC-102 INTRODUCTION TO ELECTRONIC MEDIA Radio Nature of radio as medium of communication. Development of radio in India. Radio’s news room and its structure. Educational radio and different programmes. Adventure of FM. Radio and rural development/community and campus radio. Prasar Bharti

Television Doordarshan v/s other satellite channels. Nature of television as medium of communication. Development of Television in India. Introduction to different television programmes. Role of television in development.

Film Nature of film as medium of communication. Development of film in India. Nature and characteristics of film. Film and social issues. Parallel cinema, commercial cinema and documentaries.

New Media Development of new media. Convergence, Internet, Web journalism.

Reading List : Stefen Prince, Movies and Meaning: An Introduction to Film, Allyn and Bacon. London, 1997. Chatterjee P.C., Broadcasting in India, Sage, New Delhi,1990. Kumar J. Keval, Mass communication in India, Jaico Publishing House, Bombay,(New Ed.) Rai, Dr. Anil K., Ankit, Sanchar Ke Saat Sopan, University Puplishers, New Delhi Rai, Dr. Anil K., Ankit, SancharProudyogiki Avam Jan Madhyam, University Puplishers, New

Delhi Rai, Dr. Anil K., Ankit, Multy Media & Cyber Journalism, Shree Publishers & Distributors,

New Delhi Rai, Dr. Anil K., Ankit, , Shree Publishers & Distributors, New Delhi A Manual for New Agency Reporters. IIMC, New Delhi, allied publishers Pvt. Ltd., New

Delhi.

4

MMC-103 PRINT MEDIA : REPORTING, WRITING AND EDITING Principles and History of Journalism Journalism: Definition, importance, target and responsibilities. Organizational structure of Newspaper and magazine. History of print media in India and abroad. News Agencies –Nature and function.

Reporting Qualities and Responsibilities of Reporters. Type of Reporter. Different types of Reporting ---Objective, Interpretative and Investigative. News—Definition, Elements and Types. News gathering, sources of news. Structure of news story. Techniques of News writing. Utility of Interview in Reporting.

Editing Theory of editing. Editing process and symbols Electronic editing and Quark revolution. Duties and responsibilities of editor. Structure of editorial department. Need of editing.

Reading list : Kamath, M.V. , Professional journalism. Vikas Publishing house, New Delhi. MacDougall. Curtis D, Interpretative Reporting. Macmillan , New York. Agarwal, Veerbala, Gupta, V.S., Handbook of Journalism and Mass communication, concept

Publishing Co., New Delhi.

5

MMC-104

SCIENCE JOURNALISM: PRINCIPLES AND PRACTICE

Definition, Aims and Importance in India Origin and Development of Hindi Science Journalism, Present and Future. Promoting Scientific Outlook and Using Science and Technology for Social Change. Science Reporting, Popular Science Writing, Science News –Interview, Drama, Science

Writing for Children, Feature, Essay and Fiction. Development of Science & Technology in ancient India with emphasis on various Epigraph

(Inscriptions) and Architecture. Health Journalism including infections and bacterial diseases, Balanced Human Diet and

Vitamins, First Aid in accidents and Popular Science Writing for mass. Writing materials in ancient India, Scientific Temper and Rural Society and India’s Science

Policy. Major Indian Science & Technology Institutions, work and contribution in the society. Reading List : Patairiya, Dr. Manoj, Hindi Vigayan Patrkarita, Takshasila Prakashan, New Delhi Patairiya, Dr. Manoj, Vigan Sanchar, Takshasila Prakashan, New Delhi Patairiya, Dr. Manoj, Upadhaya Dr. Rajiv Rangan ,Mishra Dr. Arvind,Prasran madam ke leye

Vigan Gulp, Bhartia vigyan katha lekhak sameeti, Faizabad. Patairiya, Dr. Manoj, Lok Priya Vigayan lekhen avam Vigan Patrakarita, , Bhartia Vigyan

katha lekhak sameeti, Faizabad Patairiya, Dr. Manoj, Bhanavat Dr. Sanjeev, Vaigyanic Dristikon Aur Sanchar madhyam(ed.)

Lok Sadhana Kendra , Rajesthav V.V. Jaipur. Salvi. M. Dilip. Science in Indian media Vigan prasar ,New Delhi. Bhatia S. E , Science foe the people (ed.),India University Association for continuing

Education Popli Rakesh and Sinha Ashok, Minimum science for every body Vikas bharti ,Bishnupur. Vilanilam , J. V. Science Communication and Development, Sage Publication Rajan ,Sundaramohan ,Popular Science and Mass media,Allied publisher Pvt. Ltd. Ghos Partha, Home Dipankar, Sehgal Narendra Kumar , Kyon Aur Kaise vigan Prasar ,New

Delhi. Upadhyaya, Dr. Rajiv Ranjan, Mishra Dr. Arvind, Sanchar Madhyamo Ke liye Vigyan katha

(s.), Lok Sadhana Kendra, Hindi House-Varansi. Mishra Dr. Arvind, Ek aur Karounch Vadh Tatha anya Vigyan Kathaye, Lok Sadhana Kendra,

Hindi House-Varansi. Mishra, Dr. Shiv Gopal, Vigayan Patrkarita Ke Mool Sidhant, Takshasila Prakashan, New

Delhi. Bhanawat, Dr. Sanjeev, Vikash avam Vigyan Sanchar, (s.) Jansanchar Kendra, Rajasthan

Visvidyalay- Jayapur. Bab, Monisha , Balganiya aur Upgraha, National Book Trust, New Delhi. A. Rahman, Bharat me Vigyan aur Takniki Pragati- Rajkamal Prakashan-New Delhi.

6

Moole, Gunaker, Sansar Ke Mahan Ganitagya, Rajkamal Prakashan-New Delhi.

MMC—105 SKILLS FOR COMMUNICATION Art of Communication.

Verbal Communication.

Non-verbal Communication.

Presentation of Paper.

Public Speech.

News Paper Reading, News Presentation , News Review, Editorial Review, Anchoring of a

Formal Programme, Writing and Reporting.

Planning, Organizing, Participating in formal group, Discussions, Debate, Panel Discussions.

Report Writing of a Formal Programme, Informal Programme, like Seminar, Conference,

Workshop, Fair, Exhibition etc.

Speaking in group informally on any topic.

Speaking one to one on any topic.

Formal and Informal speech writing and delivering.

Interview - Art of Interview, Planning, Guidelines for Interview, Preparing of Questionnaire,

Writing from Interview.

Film Appreciation and Review.

Good Learning through Good Listening.

Preparation of Poster, Banner, Wall Writing and Caption Writing.

Reading list : Osborn, Michael and Suzanna Osborn,Public Speaking 3rd edition ,Hongaton Mifflin Co.,1994.

McGergor ,Graham and white,r.r. The art Of listening,(eds) croom helm, Sydney.1986.

Devito A. Joseph. Hunman Communication-The Basic course,haper Collins., ed., new york

MMC-201

7

MEDIA MANAGEMENT, LAWS & ETHICS Media Management Basic Principles of Management and their Application in Media Management. Ownership Patterns : Printed Press & Electronic Media in India. Organizational Pattern of a Daily Newspaper, a Magazine & a Newnagenxy, Radio, TV&

Films. Functioning of Editorial, Business & printing departments, Inter – Relationship & Coordination

among them. Newspaper economics, circulation & advertising as source of revenue. Newspaper as an industry and as a public utility. Problem of small newspaper Measures for the press to cope with the challenges from electronic media & internet.

Laws & Ethics Importance of Media Law, History of Press Laws in India, Freedom of Speech & Expression. Constitutional Provisions. Press & Registration of Books Act. Defamation. Contempt Of Court Act, Official Secret Act. Press Council Act. Copyright Act. Privileges Of Parliament. Right To Information Concept & Act. Prasar Bharti Act.Cable Television Act. Media : Ethical Problems Including Privacy, Right To Reply, Communal Writing & Sensational & Yellow Journalism : Role Of Press & For Media Councils & Press Ombudsmen – Press Council Of India & Its Broad Council & Press Commissions & Other Professional Organizations. Accountability & Independence of Media. Books Recommended :- (1) Sindhwani, Trilok N1 Newspaper Economics & Management, Ankur Publishing House , New Delhi (2) Mathur B.S. Principles of Management. National Publishing House. New Delhi. (3) dksBkjh] xqykc] lekpkj - i= izcU/ku] ek[kuyky prqosZnh jk"Vªh; i=dkfjrk fo’ofo|ky;] HkksikyA (4) tSu] lqdqeky] Hkkjrh; lekpkj & i=ksa dk laxBu vkSj izcU/k] e/;izns’k fgUnh xzUFk vdkneh] HkksikyA (5) Basu, Durga Das, The Laws of the Press in India . prentice – hall of India, New Delhi. (6) Kagzi M.C.J., Constitution of India. Metropolital Book Co., Delhi. (10) Radha Krishnamurti, Baddcpudi, Indian Press Laws. Indian Law House. Guntur. (11) Noorani, A.G. (Ed.). Freedom of the Press in India, Nachiketa Publication Ltd. Bombay. (12) ik.Ms;] v:.k] gekjk yksdra= vkSj tkuus dk vf/kdkj] okyh izdk’ku ubZ fnYyhA (13) fp=k] MkW0 uUn fd’kksj] izsl fof/k] fo’ofo|ky;] izdk’ku] okjk.klhA (14) Reports of the first press commission (1954) & the second press commission (1982) (15) Report of the enquiry committee on small newspapers (1965) (16) Kothari, Gulab, Newspaper Management in India – Intercultural Open University, Netherlands.

MMC-202

8

MASS MEDIA AND SOCIETY Indian Society : Historical & Sociological Perspectives

Culture of Evolutions : Historical Perspective Salient Features of the Indian Society. Caste System. Status of Women in Indian Society.

Mass Media and Indian Society Communication in India Historical Perspectives Indian Heritage & Communication values Implications for an Indian Perspective of communication Emergence of modern Mass Media Media impact of Indian Society.

Access to Media

Communicate an integral part of Human civilization and culture Function of Mass Media. Media availability. Concept of Right to Free Expression. Indian Situation

Media Reach

Psychological official and legal Limitation Commission and Committees on the Media Policy Versus Practice and Performance.

Historical status of women in society and culture

Portrayal of women in the Media. Media as a tool in the crusade for women’s Education Employment of women in Media The origin of Consumerism Consumer protection Law, Advertising and Consumers Role of Media consumer organizations Environment and Media Concept of Human Right UN Declaration of Human Right Human Rights and role of the Mass Media in Indian context

International Communication

International Information : - Agencies and organizations International information flow and imbalance New world information and communication order Formation of non aligned News pool Satellite Television – Globalization of News and Cultural Products : Social and Cultural

Implications.

Reference Books :-

9

1- Agrawal Binod C and Rai Kumkum, Women Television and Rural Development, New Delhi, National Publishing House 1988.

2- Kuppuswani. B 1972 Social Change in India, Vani Education Books, New Delhi. 3- Srinivas, M.N. 1972, Social Change in Modern India, Orient Longman, New Delhi. 4- Thapar Romila 1966 A History of India, Penguin Books Harmondsworth, Middlesex. 5- Ghose Subir (1991) Mass Media Today, In the Indian context, Profile Publishers Calcutta. 6- Bhattacharjee Arun (1972) Indian Press : Profession to Industry, Vikas Publications New Delhi. 7- Lerner Daniel and Schramm, Wilbur, eds, 1967 Communication and change in Developing

countries, East-West Communication Center, Honolulu. 8- Ostman, Ronals, E.ed, 1989, Communication and Indian Agriculture, Sage Publications, New

Delhi. 9- Keval J. Kumar, 2001 Mass Communication in India, Jayco New Delhi. 10- Shukla K.S: 1987: The other side of Development – Socio – Psychological Implications New

Delhi. Sage Publications. 11- Sharma S.L. 1990: Social Development : Reflection on the concept and the Indian Experience

Amritsar. 12- MkW0 vtqZu frokjh % Ñf"k ,oa xzkeh.k fodkl i=dkfjrk 13- MkW0 jk/ks’;ke 'kekZ % tulapkj 14- Ñf"klapkj ds ek/;e ,oa i)fr;k¡] MkW0 jke Ñ".k ijk’kj] fgUnh ek/;e dk;kZUo;u funs’kky;] fnYyh 15- fodkl dk vFkZ’kkL= ,oa vk;kstu] MkW0 ,e-,e- f>xau] c`ank ifCyds’kUl izk0 fy0 fnYyhA 16- pksiM+k y{esUnz] tulapkj dk lekt’kkL=] vk/kkj izdk’ku] iapdwyk ¼gfj;k.kk½ 17- MkW0 gfjeksgu] vk/kqfud tulapkj vkSj fgUnh ¼2003½] r{kf’kyk izdk’ku] vUlkjh jksM+]

nfj;kxat] ubZ fnYyhA 18- MkW0 gfjeksgu] lwpuk izkS|ksfxdh vkSj tuek/;eA

MMC-203

10

PHOTOGRAPHY: PRINCIPLES & PRACTICE

History of Photography Photo Journalism Photo Journalism : Importance , Essential qualities, Ethics, Responsibilities News photography Types of News photography News Photo Feature

Still Cameras Compact Camera T L R Cameras, Merits, Demerits, Analysis S L R Cameras (35 MM) Digital Cameras Pixels & Memory Card Shutter Speed

Light Meter Incident light Meter Reflected light Meter

Aperture Effects of varying the aperture When, Why & How “F” Number

Depth of Field Relation with aperture Relation with focal length

Depth of Focus When and Why

Types of Lenses Zoom Macro Wide Tele Special Lenses Tele Converter

Types of films Normal colour film Transparencies ASA Solarization of film & Paper Circle of confusion and its relevance Colour Temperature and its relevance

Filters

11

Different types of filters for colour Different types of filters for B&W Graduation Filter Polarizing filter UV Filter

Aesthetics of Photography Power of the visual Composition Basic Shots

Subjects Areas (attached with practical assignments) Nature Photography Fashion Photography Still life Human form, silhouette, effects etc. War Photography

Photo feature (B&W or Colour or Transparency) of 10 Photographs (Minimum) Photo Editing Golden Points Photo Processing and Printing

Reference Books:-

Rai, Dr. Anil K., Ankit, Sanchar Ke Saat Sopan, University Puplishers, New Delhi . Rai, Dr. Anil K., Ankit, Photography:Principal and Practice, University Puplishers, New Delhi . Rai, Dr. Anil K., Ankit, Sanchar Kranti Aur visva Jan Madhyam, Bharat Book Depot,lucknow. Freeman,John<Photography,Times Offset,Malasiya. Corbett, Boll, Asimple Gide to digital photography,APP Printing Pvt. Ltd. Davies, Adrian &Fennessy Phill<focal Press,Oxford. www.kodak.com www.mega-vision.com

MMC-204

SCIENCE & DEVELOPMENT COMMUNICATION Science Communication: A Conceptual Framework

12

(Introduction, Objective & Importance, Scientific Temper and Method of Science, History & development, Scientific Literacy and Minimum Science, Five Points of Science Communication, Five Elements of Science Communication, Grey Science Communication )

Prominent Science Communication in Ancient India Viz-AryaBhat, Varahmihir, Charka, Sushrut, Jeevak, Brahma Gupta, Bhaskara Charya and Modern Science Communicators /Scientist

Work Study

Science News, Science Magazine, Science Journals, Research Journals, Producing Science communication Documentaries (Video Audio), Science Programmes for Radio and Television, Communicating Science to Rural Audiences, Science Film &Documentaries. Dialogue with villagers about National Vaccination Programme, Infectious and Bacterial diseases, Balance Human diet &Vitamins. First Aid in Accidents.

Concept of Development: Changes in the concept and scope of Development, Historical Overview of Development.

Role of Communication in Development Approach to Development: Basic Need , Integrated development , Local organizations self

development, Participatory development. Social and Rural Development : Social indicators of development -Education, Literacy, Nutrition

and Health, Population Control and Family Welfare, Environment, women empowerment. Problems of Rural Development-

Reading List 1- Patairiya, Dr. Manoj, Hindi Vigayan Patrkarita, Takshasila Prakashan, New Delhi 2- Patairiya, Dr. Manoj, Vigan Sanchar, Takshasila Prakashan, New Delhi 3- Patairiya, Dr. Manoj, Upadhaya Dr. Rajiv Rangan ,Mishra Dr. Arvind,Prasran madam ke leye

Vigan Gulp, Bhartia vigyan katha lekhak sameeti, Faizabad. 4- Patairiya, Dr. Manoj, Lok Priya Vigayan lekhen avam Vigan Patrakarita, , Bhartia Vigyan

katha lekhak sameeti, Faizabad 5- Patairiya, Dr. Manoj, Bhanavat Dr. Sanjeev, Vaigyanic Dristikon Aur Sanchar madhyam(ed.)

Lok Sadhana Kendra , Rajesthav V.V. Jaipur. 6- Salvi. M. Dilip. Science in Indian media Vigan prasar ,New Delhi. 7- Bhatia S. E , Science foe the people (ed.),India University Association for continuing

Education 8- Popli Rakesh and Sinha Ashok, Minimum science for every body Vikas bharti ,Bishnupur. 9- Vilanilam , J. V. Science Communication and Development, Sage Publication 10- Rajan ,Sundaramohan ,Popular Science and Mass media,Allied publisher Pvt. Ltd. 11- Ghos Partha, Home Dipankar, Sehgal Narendra Kumar , Kyon Aur Kaise vigan Prasar ,New

Delhi. 12- Upadhyaya, Dr. Rajiv Ranjan, Mishra Dr. Arvind, Sanchar Madhyamo Ke liye Vigyan katha

(s.), Lok Sadhana Kendra, Hindi House-Varansi. 13- Mishra Dr. Arvind, Ek aur Karounch Vadh Tatha anya Vigyan Kathaye, Lok Sadhana Kendra,

Hindi House-Varansi. 14- Mishra, Dr. Shiv Gopal, Vigayan Patrkarita Ke Mool Sidhant, Takshasila Prakashan, New

Delhi. 15- Bhanawat, Dr. Sanjeev, Vikash avam Vigyan Sanchar, (s.) Jansanchar Kendra, Rajasthan

Visvidyalay- Jayapur. 16- Bab, Monisha , Balganiya aur Upgraha, National Book Trust, New Delhi.

13

17- A. Rahman, Bharat me Vigyan aur Takniki Pragati- Rajkamal Prakashan-New Delhi. 18- Moole, Gunaker, Sansar Ke Mahan Ganitagya, Rajkamal Prakashan-New Delhi. 19- Salvi M. Dilip Science in Indian Media, Vigyan Prasar, New Delhi. 20- Dhatia – s.e. Science for the People (Edited), India University Association for continuing

Education. 21- Popli Rakesh and Sinha Ashok, Minimum Science for Eveny body, Vikas bharati, Bishnupur. 22- Vilanilam, J.V. Science communication and Development, Sage Publications. 23- Rajan, Sundara Mohan, Popular Science and Mass Media, Allied Publishers Pvt. Ltd. 24- Ghose Partha, Home Dipankar, Sehgal Narndra Kumar, Kyon Aur Kaise, Vigyan Prasar, New

Delhi. 25- mik/ik;] vfuy dqekj] i=dkfjrk ,oa fodkl lapkj] fot; izdk’ku eafnj] okjk.klhA 26- White, Shirley A.K. Sadanandan Nair and Joseph Ascroft, Participatory Communication :

Working for Change and Development. Sage, New Delhi. 27- Ambastha, CK., Communication Patterns in Innovation Development, Extension and Client

System. B.R. Publishing Corporation, Delhi. 28- Servaes, Jan, Thomas L. Jacobson and Shirley A. White (Eds.), Participatory Communication

for Social Change. Sage, New Delhi. 29- Schramm, Wilbur, Mass Communication and National Development. UNESCO, Paris. 30- Thakur, B.S. and Binod Agrawal (Eds.) Media Utilzation for the Development of Women and

Children. Concept Publishers, New Delhi. 31- Pokhrapurkar, Raja, Rural Development through Community Television. Concept Publishers,

New Delhi. 32- Rao, B.S.S., Television for Rural Development. Concept Publishers, New Delhi. 33- Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat

Publication, Jaipur and New Delhi. 34- Banerjee, Sumanta, Family Planning Communication – A Critique of Indian Programme.

Radiant Publications, New Delhi. 35- Dhama, O.P. and O.P. Bhatnagar, Education and Communication for Development. Oxford and

IBH Publishing Houses, New Delhi. 36- Gupta, V.S., Communication and Development. Concept Publishing Co. New Delhi. 37- Gupta, V.S. and Singh, Ranjit (Ed.), Communication Planning for Socioeconomic

Development, Har. Anand Publication, New Delhi. 38- Dua, M.R. and Gupta, V.S., Media and Development, Har. Anand Publication, New Delhi. 39- Vilanilam, J.V., Science Communication and Development through Media, Sage Publication,

new Delhi. 40- 15- Kuppuswamy, B. Communication and Social Development in India. Sterling Publishers,

New Delhi. MMC-205

MEDIA WRITING Meaning & Importance of language for communication Fundamentals of good writing : Writing techniques

14

(a) Writing for Print Media: News story : Structure & format News Analysis Back grounder – Making News, Article & Analysis with the help of Backgrounder Editorial writing – Recent Trends, Editorial Ethics Article writing, Importance, Style Importance of Letter to Editor Feature Writing News Feature Personality Feature Historical Feature etc. Human Interest Feature Travel Writing Column Writing Book Review/ Writing

(b) Writing for Radio

Introduction of Radio Compilation of Radio news. Typer of Radio News Bulletins Compiling News Bulletins Selecting the Headline Use of spoken language in News Bulletins Radio – Editing Editing – Software

Writing Script of – Radio drama, Radio Talks Radio Discussions, Radio Features, Radio Magazine Radio commentary. History, Trends, Qualities of good-commentator, Radio News reel Helpline Programmer – style, format, chat programmer – style format, themes, F.M Radio: traditional Radio V/s F.M Radio

Writing for Television :- Knowing the audience goal ENG scriptwriting EFP scriptwriting Draft script & final script Story/screen Play/Narration/Dialogue Story Board Television News-Print v/s Electronic Different formats of TV programme &its writing

Books Recommended : (1) Murthy, R.K. Freelancing (2) Alexander, Louis, Beyond the facts : A Guide to the Art of feature writing, Gulf Publishing Co.

15

Texas. (3) Mehta, D.S, Mass Communication & journalism in India, Allied Publication PVt. Ltd. Bombay. (4) prqosZnh] izseukFk] Qhpj ys[ku] izdk’ku foHkkx] fnYyhA (5) Tyrell, Robert, 1982 (2nd) the work of the television Journalist, Focal press London. (6) Handbook of Radio, T.V & Broadcast Journalism, Ravindran, R.K. (Ed) Anmol Publication Pvt. Ltd. New Delhi. (7) Radio & T.V. Journalism, Strivastava, K.M. Sterling Publishers Pvt. Ltd. New Delhi. (8) xaxk/kj] e/kqdj] jsfM;ksys[ku] fcgkj fgUnh xzUFk vdkneh] iVukA (9) Vsyhfotu ys[ku] otkgr, vlxj o jatu izHkkr] jk/kkÑ".k izdk’ku izk0fy0 fnYyhA MMC- 301 COMMUNICATION TECHNOLOGY

16

Broadcast Technology Satellite Communication: Growth & History Satellite Transmission/ Transmission Technology – Up linking, Down linking & Footprint Area Terrestrial Transmission Broadband Transmission

Video Cameras

Types of Video Cameras Basic difference between Film & Video (T.V) Cameras. Tube Cameras and CCD Cameras (Sync Pulse – Horizontal & Vertical, Frames & Fields,) Introduction to Different Formats. The Professional Video Tape : Beta and Digital Different Video Tracks, Helical Scan (Why Helical Scan, 4 head, 2 head etc.), Control Track,

Audio Tracks Basic Camera Functioning, CCU (Gain, Pedestal etc.) Basic Concepts : White Balance, Colour Bars, Aperture, Depth of Field, Filters Waveform Monitor, Vectroscope, Luminance & Chrominance, Prism Block, Diachronic Mirrors,

Stripe filter NTSC, PAL, SECAM

Sound

What is sound (Wavelength Frequency, Intensity, Pitch etc.) Different Types of Microphones Directivity patterns Sound Recording Accessories (Boom, Windshield, Fish Poles etc.) Reverberation and Echo

Printing Technology Letter Press Offset Printing Screen Printing

Books Recommended :- 1- Jill Nelmes “An Introduction to Film Studies” 2- Y.K. D’Souza “Modern Communication Technology” 3- August E. Grant “Communication Technology Update” 4- Keithjack Vladimir Isatsulin “Dictionary of Video and Television Technology” 5- John & Bittner “Broadcasting and Telecommunication: An Introduction” 6. Dr.Anil K.Rai ‘Ankit’, “Satellite Media : Challenges & Opportunities”, Shree Publishers & Distributors, New Delhi. 7. Dr.Anil K.Rai ‘Ankit’, “Sanchar Proudyogiki Aur Janmadhyam”, Shree Publishers & Distributors, New Delhi MMC- 302 TELEVISION PROGRAMME PRODUCTION o Understanding TV industry & its segments and economics

17

Production Distribution Exhibition o Introduction to Television Programme Production The Television Team The Television Studio Four stages of TV Programme Production 0 Videography Techniques, Camera Movement Shooting Angles Profile Shots, cutaway, Aspect Ratio o Process of Television Studio Production Floor Plan/Camera Positions Cues and Commands Time Code Reading o Electronic News Gathering (ENG) and Electronic Field Production (EFP) o Television Scriptwriting ENG Scriptwriting EFP Scriptwriting Draft Script and Final Script Story/Screen Play/Narration/Dialogue Story Board o Light Role of Lighting in Production Three point lighting Different type of light: Baby, Multi and Solar etc. Chroma & its lighting o Post Production Videotape Editing Electronic Editing (Assemble & Insert Edits) Adding Post Production Values – The Dissolve, The Wipe Pre and Post roll Television Graphics Graphic Design Using Graphics in Production Graphics Illustration Techniques Supers o Proposal Writing and Budgeting Concept/ Objective/ Treatment Different budgeting heads o Television News Organization Intake and output Division News script Writing News capsule & Bulletin Production Current Affairs and other Programs Interview Panel Discussion News Magazine/ News Features , Chat Shows, Documentary

18

Books Recommended :- 1- Alken Glyn. Sound Techniques for Video and TV. 2nd ed. London:Focal Press, 1989. 2- Alten, Stanley R. Audio in Media. 4th ed. Belmont, CA: Wadsworth, 1994. 3- Apple Computer, Inc. Demystifying Multimedia. San Francisco: Vivid 1993. 4- Blumenthal, Howard J. Television Producing & Directing. New York: Barnes & Noble, 1987. 5- Brown, Blain. Motion Picture and Video Lighting. Boston: Focal Press 1992. 6- Hartwig , Robert L. Basic TV Technology. Boston: Focal Press, 1990 7- Hausman, Carl, anmd Palombo, Philip J. Modern Video Production: Tools, Techniques,Applications. New York: Harper Collins, 1993. 9- Television Production 2nd ed. ALAN WURTZE, McGraw Hill Book Company New York.

10- Herbert Zettl Television Production Handbook.7th ed. Wadsworth. 11- Herbert Zettl Video Basics Workbook.2nd ed. Wadsworth. 12. Dr.Anil K.Rai ‘Ankit’, “Sanchar Proudyogiki Aur Janmadhyam”, Shree Publishers &

Distributors, New Delhi. MMC- 303 COMMUNICATION RESEARCH METHODOLOGY o Concept of Research Basic Principles and Assumptions Approaches to Social Research Experimental Correlation Longitudinal

o Communication Research Definition, Meaning and Nature Area of Communication Research Contribution of other social sciences

19

Models of Communication Research Significance and functions of Communication Research

o Communication Research Process Essential Steps Sampling: Meaning, assumptions and types.

o Data collection Types of data Primary Secondary Tertiary

o Methods of data collection Observation Method Interview Questionnaire Case study

o Data Analysis Quantitative Tools Mean Mode Median Co-relation Qualitative Content Analysis Evaluation & Interpretation Statistical Software Packages – Excel, SPSS

o Report Writing

o Media Research Feed toward studies History, importance and Recent trends in Audience studies.

o Issues in Communication Research Role of researcher Methodological limitations in Communication Research Information Technology Revolution and need for redesigning Communication Research. Ethical Issues in C.R.

Books Recommended:

1- Dr .CK Sharma “Research Methodology” Shree Publishers, Delhi. 2- Dr. Mahesh Kr. Jain “Research Methodology Statistical Techniques”. 3- Nancy L. Joseph “Research Writing”

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4- Annie Langm “Measuring Psychological Response to Media” 5- S.R. Sharma “Research in Mass Media”

MMC- 304

PUBLIC RELATIONS & ADVERTISING Public Relations Public Relations in India Definitions of Public Relations Effect of Public Relations Public Relations Process Public Relations in an organization PR and management Relations with chief executive The Entrepreneurial PR

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House Journal PR in relation to Marketing and Advertising Tools and skills of P.R.O. P.R. through Traditional Media Difference between P.R. Publicity, Propaganda and Advertising. P.R. Campaigning structure Setting objective Target audience Role of Public relations in creating News Media relations Press Conferences Media Tours Exhibitions Seminar and Workshop Preparation and Production of Printed/AV-Material

o Writing for P.R. Press Release/ Press-note Minutes Annual Report Chair Persons Speeches Articles by Policy Maker Ghost Writing

Advertising * Definitions of Advertising * Development of Advertising * History of Advertising * Classification of Ad. * Writing for ads. Creativity in Advertising. Model of Creative Process Creative Pyramid Vs Advertising Pyramid Copy Platform Basics of Copy Writing Idea Generation Transforming Idea into Copy Visualising * Copy writing for Press, Radio and T.V. ads.

* Advertising and Psychology Motivational Research Problems and issues in advertising Subliminal advertising * Advertising Agencies – Structure and function

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Books Recommended: 1- Dr.Anil K.Rai ‘Ankit’, “Public Relations :Tools & Techniques”,Shree Publishers & Distributors, New Delhi. 2- Robert Kendall “Public Relations, Campaign, Strategies”.

3- Rajeev Batra “Advertising Management” 5th ed. 4- Roderick White “Advertising- What it is and how to do it ” 2nd ed. 5- Winston Fletcher “Advertising” Profiles Books London. 6- Rajeev Batra “Advertising Management” MMC- 305 INTERNSHIP Evaluation of internship will be based on report presentation/ viva-voce of summer training completed by the students after their 2nd semester.

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MMC- 401 WEB JOURNALISM

Communication through Technologies Internet in communication Computer Network & Internet Multimedia & Hyper Media Multimedia Information resources

Multimedia Text, Audio, Graphics & Images, Video Applications of Multimedia Using Multimedia

i. Using Sound ii. Real Audio System

iii. Using Video iv. Using Java Multimedia Applets v. Delivering Multimedia Contents

Digital News Gathering (DNG) Digital Satellite News Gathering (DSNG)

Cyber Journalism Wed Media Land escape of Cyberspace On line Journalism Virtual Communities & Online New paper Modern Methods of Data Collection

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Alternative & Participatory Media Methods of Cyber Communication

Weblog Journalism Types of Blogs

vi. Blog Popularity vii. Blog Search Engine

Blogging & the Mass Media Functions of Blogging Weblog & Democracy Media Sphere & Blogosphere

Hyper Media Text Formats Cascading Style Sheets Page Description Languages

viii. Portable Documents Format (PDF) ix. Post script x. PDF on the Web

Virtual Reality, Modeling Language (VRML) Hyper Text Markup Language (HTML) Extensible Markup Language (ExML) Synchronize Multimedia Integration Language (SMTL) Document Object Model (DOM)

Books Recommended:

1- Dr. Anil K. Rai ‘Ankit’, “Understanding Digital Media and Weblog Journalism”, Shree

Publishers & Distributors, New Delhi.

2- Dr. Anil K. Rai ‘Ankit’, “Multimedia and Cyber Communication”, Shree

Publishers & Distributors, New Delhi.

3- Dr. Anil K. Rai ‘Ankit’, “Satellite Media : Challenges & Opportunities”, Shree

Publishers & Distributors, New Delhi.

4- Dr. Anil K. Rai ‘Ankit’, “Sanchar Proudyogiki Avam Jan Madhyam”, Shree

Publishers & Distributors, New Delhi.

5- Berkman, Robert I. and Christopher A. Shumway, Digital Dilemaas: Ethical Issues for

Online Media Professionals, Lowa State Press, Ames.

6- De Wolk, Roland, Introduction to Online Journalism, Allyn & Bacon, Boston.

7- Gillies, James and Robert Cailliau, How the Web was Born, Oxford University Press.

8- Kaye, Barbara K. and Norman J. Medoff, The World Wide Web : A Mass Communication

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Perspective- Modern View, Mayfield Publishing Company.

9- McAdams, Mindy, Flash Journalism : How to Create Multimedia News Packages, Focul

Press, New York.

MMC- 402 DEVELOPMENT SUPPORT COMMUNICATION & ALTERNATIVE MEDIA

Concept of Development Measurements of Development Characteristics of Developing Countries vis-à-vis Development Theories and Paradigms of Development Development Experience: The Third World Problems of Underdevelopment

Development Communication Concept and Definition Philosophy of Development Communication Role of the Media in Development Communication Strategies in Development Communication Case Studies and Experiences

Development Communication in Agriculture Development Support Communication : The Genesis Focus of Agricultural Development – Shifting Emphasis Agricultural Development in India: Specific Features Agricultural Extension Extension Approaches over the years System Approach in Agricultural Communications

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Diffusion of Innovations :Key to Extension Models of Agricultural Extension in India Case Studies on Communication Support to Agriculture

Development Support Communications Population Control and family welfare Health and DSc Education and Society Environment and Development

Development Communication and Alternative Media Campus Communication through Radio Community Communication Development Communication: Folk Theatre Development Communication and Puppetry Development Support Communication and Street Theatre

Books Recommended: 1- Agrawal, Binod C and rai Kumkum,Women Television and rural development,New

Delhi,National Publication House 1988.

2- Ostman Ranalsm, E (edc),Communication and Indian Agriculture, Sage publication ,New

Delhi ,1989

3- Joshi P.C. ,Communication and natiomal development,Anamika Publication,New

Delhi,2002.

4- mik/ik;] vfuy dqekj] i=dkfjrk ,oa fodkl lapkj] fot; izdk’ku eafnj] okjk.klhA

5- White, Shirley A.K. Sadanandan Nair and Joseph Ascroft, Participatory Communication :

Working for Change and Development. Sage, New Delhi.

6- Servaes, Jan, Thomas L. Jacobson and Shirley A. White (Eds.), Participatory

Communication for Social Change. Sage, New Delhi.

7- Schramm, Wilbur, Mass Communication and National Development. UNESCO, Paris.

8- Thakur, B.S. and Binod Agrawal (Eds.) Media Utilzation for the Development of Women and

Children. Concept Publishers, New Delhi.

9- Kuppuswamy, B. Communication and Social Development in India. Sterling Publishers,

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New Delhi.

11- Brithe Mikkelsan Methods for Development Work And research : A Guide For

Practitioners,Sage,New Delhi,1995.

MMC- 403 PROJECT EVALUATION AND REPORT WRITING (PRACTICAL PAPER) In this paper, the students will be asked to identify any one the Projects of the categories mentioned below and study in the depth. The students must evaluate these and write professional reports on them. 1-Projects related to women’s Development. 2- Projects related to Mother and Child Care 3- Projects related to Agriculture Extension 5- NGO Activities in Jaunpur and Surrounding Districts.

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MMC- 404 VIDEO PRODUCTION (PRACTICAL PAPER) o Television Exercises Television Script writing for different formats Scripts for T.V. In-camera Edit exercises Continuity Exercises

o Learning through Media Appreciation Study of Video Advertisements, Music Videos, Spots, Social Messages Documentary Films Indian Contemporary Documentaries Postmodernism in Documentary Filmmaking Documentaries form the West Digital Films

o The students are required to produce and Direct Electronic Field Product as under-said with

detailed production book along with other production formalities Ten to thirty minutes studio based production Electronic Field Production (30 Minutes) Five to fifteen minutes News Production

NOTE: The above assignment will be undertaken only after the students are well versed with

handing the equipments. The students will be withheld from doing any production if unable to clear different competency tests (marked) under the subject expert.

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MMC- 405 DISSERTATION (PRACTICAL PAPER)

In this paper, the students will be asked to prepare a dissertation and it will be based on emerging and concurrent media issues. It will cover research activities in media studies. The dissertation may be divided into following chapters: Introduction Literature review Methodology Data Analysis and Interpretation Result and Discussion Summary, Conclusion, Suggestion and Limitations. References Appendix

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Assignments/ Practical MAMC-I The students will prepare at lest “three” Production each of the following in their Print Media Paper. Newspaper page make up and dummy Magazine Page design and Dummy Caption Writing and Cropping Posters Brochures

In addition, students will have to produce a portfolio of photographs taken, development and printed by themselves under the Photography Paper. Each student will prepare a portfolio of the following in the respective related papers: Reporting assignments Editing assignments Articles and News Analysis Features Radio and TV News Bulletins on Paper

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Assignments/ Practical MAMC – II The student will prepare at least “three” productions each of the following (in respective papers): Advertising design Package design Out door and Transit Advertising Design. Logos and Trademarks To prepare a model research Design on a given problem To prepare model Questionnaires on various topics assigned by concerned professor To collect classify and analyze data on a given problem for a project Arrange a debate on the social impact of TV programs on general masses with special reference

to cultural invasion by private TV channels, excess of violence, sex and glomour, digression from social realities etc.

Presentation of papers of development of colour TV in our Country, Satellite Telecasting, cable TV, Ethics of Commercials and TV, Autonomy to TV media and Prasar Bharati corporation etc.

Student will maintain individual portfolios of the following (in Paper X) Reporting 2 Piece to Camera 2 Editing Assignments 2 TV News Bulletins 2 TV Commercials 1 TV Interview 1 TV Panel Discussions 1 Handling Video Camera Documentary

Shooting Production, Various Video Programs, handling Computer, Data Entry, Using Page maker, Corel Draw/ Graphics.

Students will develop at least one Publicity and Advertising campaign (Under their respective paper) In addition, students will have to maintain individual portfolios of the following: Print ads Classified 3 Classified display 3 Display 3